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Google Analytics and Benchmarks: HAWK

M+R

So here’s your action item: If your organization hasn’t already, save any existing UA data before this date for historical tracking! You can use this handy template as a model of relevant UA data to archive (monthly total visitors, organic visitors, pageviews and donations) and follow the Benchmarks instructions on how to pull this data.

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Raise the Board’s Financial IQ

.orgSource

Organize panel discussions featuring the Finance Committee. Developing a consistent format that allows for easy comparison across months and years. To highlight the significant metrics, describe the relationship between the budget, the plan, and initiatives that are important to members. Financial literacy workshops.

Raise 419
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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas. When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics.

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Major Gift Metrics: What You Need to Know

DNL OmniMedia

As a nonprofit fundraising professional, you know that raising major gifts is one of the most strategic efforts your organization will complete. Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully.

Metrics 52
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Level Up Your Marketing with Analytics

Association Analytics

This is how you organize and describe your data. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Here are examples of success metrics broken down by three common channels: List Preparation. Let’s use email as an example. Easy Access to All Data.

Analytics 169
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How to Prepare Donor Data Reports for Your Board Members

Bloomerang

At most organizations, board members play a direct role in fundraising —whether that’s sending donation appeals, participating in events, meeting face-to-face with major donors, or expressing gratitude after a donation is made. The last thing you want to do is waste their time and bog their donor reports down with unnecessary metrics. .

Report 124
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Storytelling Tips: Measure the ROI of Your Non-Profit’s Stories

The Storytelling Non-profit

Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success. Now for the metrics beyond total engagement on the posts, this is where you’ll customize your measurements further. This will give you a starting point for comparison and assessment of your strategy.

ROI 67