Google Analytics and Benchmarks: HAWK
M+R
APRIL 16, 2024
It’s not accurate to compare UA pageview data to GA4 pageview data since the metric logic has also changed. Even comparing Total Users from UA to GA4 is not an apples-to-apples comparison since the method Google Analytics uses to track users changed from UA to GA4. The way GA4 is tracking has changed substantially from UA.
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