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Google Analytics and Benchmarks: HAWK

M+R

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! So here’s your action item: If your organization hasn’t already, save any existing UA data before this date for historical tracking!

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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

The 16th annual Blackbaud Luminate Online Benchmark Report is here! It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas. We look forward to this report every year. Unsubscribe rates did not change much.

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Major Gift Metrics: What You Need to Know

DNL OmniMedia

As a nonprofit fundraising professional, you know that raising major gifts is one of the most strategic efforts your organization will complete. Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully.

Metrics 52
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Storytelling Tips: Measure the ROI of Your Non-Profit’s Stories

The Storytelling Non-profit

Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success. Now for the metrics beyond total engagement on the posts, this is where you’ll customize your measurements further. This will give you a starting point for comparison and assessment of your strategy.

ROI 67
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What 2020 year-end fundraising can tell us about 2021 

M+R

We also use the median for our comparisons, so that one outlier doesn’t skew the whole set. Organizations sent an average of five emails around Giving Tuesday 2020 as well as in 2019, with email volume declining by 10%. . Over the years, nonprofit organizations have matured their ads programs quite a bit. On to the goods! .

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Nonprofit CRM: Comparing the Top Solutions for Nonprofits

DNL OmniMedia

We’ve created this guide to nonprofit CRM options, through which you’ll review the basics of CRM software and a side-by-side comparison of the top solutions through the following points: Overview of CRM for Nonprofits. Nonprofit CRM Comparison: Top 7 Solutions. Choosing the Best Nonprofit CRM for Your Organization.

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7th Annual Nonprofit Technology Staffing & Investments Report: A Closer Look (Staffing Levels)

NTEN

You can download the complete report here , and don''t forget the companion online benchmarking tool , where you can compare some of your organization''s data against your peers in our research. Is the clear jump after 2010 due to the more inclusive language in the survey question, or to increased staffing levels at organizations?

Ratio 85