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Unlock Fans While Engaging Supporters Beyond Like, Share and Comment

Amy Sample Ward

At the same time I have watched organization struggle to engage with Facebook supporters in meaningful ways using just the actions Facebook has provided; Like, Share, or Comment. The Facebook App gives organizations dozens of nonprofit-relevant social actions to engage supporters with directly on their own Facebook pages.

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[FREE WEBINAR] How to Create Highly Engaging Nonprofit Videos

Nonprofit Tech for Good

Which emotions trigger viewers’ impulse to share and comment. How to use audience testing and seed groups to improve engagement. << Topic we’ll discuss include: Why video engagement is key and how to measure it. Which social media platforms are the most important for nonprofit video.

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Your Guide to Social Media Advertising for Nonprofits

Media Cause

Track, Test, and Test Again The key to maximizing your return on investment is ensuring your campaign is set up for success on a foundational level. Additionally, we recommend testing messaging, creative types, and audiences to see which perform the best and drive results with your budget in mind.

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The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning

Beth's Blog: How Nonprofits Can Use Social Media

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it. Don’t let your vision become delusional.

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Get More Out of AI, Start Chatting

.orgSource

That comment isn’t meant to cast shade; just to point out that although the bots are fun, there are still some hurdles involved in really putting them to work. If you’ve been looking for an initiative to spark interdepartmental collaboration, a chatbot would be a good test case. Humans still do better creative.

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Nonprofits: Leave A Comment to Win A Free Dell Color Laser Printer

Beth's Blog: How Nonprofits Can Use Social Media

They said yes! So, if you want a chance to win a new printer for your nonprofit’s office, please leave a comment on this post with the following: Your nonprofit organization and its mission and web site URL. So, if you work for nonprofit that is looking for a laser printer, leave me a comment.

Comment 106
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Should You Add An Emoji To Your Nonprofit’s Email Subject Line?

Bloomerang

A/B testing : If you’re unsure whether emojis will be effective for your specific audience, you can conduct A/B testing. Leave a comment below. Clarity : Emojis should enhance, not hinder, the clarity of your subject line. Avoid using too many emojis or using overly complex ones that may confuse the reader.

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