Tips for nonprofits from Candid’s year of TikTok, Instagram Reels, and YouTube Shorts
Candid
SEPTEMBER 7, 2023
What began as a three-month experiment has now blossomed into a consistent social media video production program. While video views are nice, we measure our success by engagement—using likes, comments, saves, or shares as our metrics. From script writing to editing videos to moderating comments, it’s a lot of work.
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