EveryAction

MAY 30, 2023

Virtual lobby days may be accessible to more people than in-person events; new supporters may be looking for a lower-barrier way to get involved; and virtual events can help you build the power in numbers that any organization needs for a successful advocacy effort. Before you get too far, don’t forget about a marketing plan!

Virtual 163

Virtual Advocacy Channel Mobile 163

Twenti - Digital Marketing For Nonprofits

MAY 15, 2020

10 Tips To Improve Your Nonprofits Youtube Channel. An effective Youtube channel can help you spread your nonprofit’s message and increase donations. . This post will provide you with the key tips on what you need to do to have an effective Youtube channel that suits your nonprofit. Have a channel trailer.

YouTube 52

YouTube Channel Tips Social Media 52

Eric Jacobsen Blog

MAY 16, 2022

If you want to create a heart culture and a people-first culture at your workplace, read the book, Advisory Leadership , by Greg Friedman. It's not about the work, but rather, the people who do the work." Acknowledging people for their individual contributions and getting to know them beyond their roles. Honesty and Integrity.

Culture 52

Culture People Create Chapter 52

The NonProfit Times

MAY 10, 2024

The estimated 70 million Americans who belong to Generation Z show a promising commitment to the values of giving and generosity. This next generation is reshaping the giving landscape in ways predictably reflective of their status as digital natives while rallying around priority causes like social justice and climate change.

Data 105

Data Donor Giving Arlington 105

Nonprofit Tech for Good

MARCH 20, 2024

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). higher than 2022—and 10% fewer people participated. M+R Benchmarks ] 0.23% of organic website visitors made a donation, generating an average of $0.77 increase in revenue. billion—only 0.6%

Statistics 232

Statistics Online Fundraising Benchmark 232

Saleforce Nonprofit

SEPTEMBER 28, 2022

For decades, LLS has harnessed people power to raise funds for cancer research and treatment through Light the Night , Team in Training , Visionaries of the Year , and other unique in-person events—historically raising 67% of all individual contributions made to LLS. Embrace Your Donors’ Values.

Philanthropy 59

Philanthropy People Cancer Evaluation 59

Eric Jacobsen Blog

JULY 7, 2021

If you want to create a heart culture and a people-first culture at your workplace, read the book, Advisory Leadership , by Greg Friedman. It's not about the work, but rather, the people who do the work." Acknowledging people for their individual contributions and getting to know them beyond their roles. Honesty and Integrity.

Culture 52

Culture Companies People Create 52

Eric Jacobsen Blog

MAY 1, 2021

If you want to create a heart culture and a people-first culture at your workplace, read the book, Advisory Leadership , by Greg Friedman. It's not about the work, but rather, the people who do the work." Acknowledging people for their individual contributions and getting to know them beyond their roles. Honesty and Integrity.

Culture 52

Culture People Create Chapter 52

Nimble AMS

JULY 18, 2023

Omni-channel personalization. Personalization efforts are being extended across multiple channels and touchpoints, including webpages, mobile apps, social media, email marketing, and customer support, to provide a consistent and seamless user experience. User-generated personalization. Privacy-conscious personalization.

Personal 131

Personal Associations Trend Experiment 131

.orgSource

APRIL 29, 2024

Generative AI is not a gift that lends itself to neat packaging. What should every CEO know about generative AI? Current uses range from member intelligence and hyper-personalization, transcription, notetaking, reporting and analytics, creating images, generating ideas, forecasting, and other strategic activities.

Learning 221

Learning Brain Associations Training 221

Eric Jacobsen Blog

OCTOBER 14, 2020

If you want to create a heart culture and a people-first culture at your workplace, read the book, Advisory Leadership , by Greg Friedman. It's not about the work, but rather, the people who do the work." Acknowledging people for their individual contributions and getting to know them beyond their roles. Honesty and Integrity.

Culture 52

Culture People Create Chapter 52

Nonprofit Tech for Good

APRIL 2, 2023

With the ability to generate human-like responses to a variety of topics, employees of all industries are using it to increase their efficiency! But quick technological advancements can be overwhelming, causing many people to feel uncertain about where to begin. So what exactly is this website that’s causing such a stir?

Tools 360

Tools Fundraising Analytics Analysis 360

Eric Jacobsen Blog

JUNE 19, 2020

If you want to create a heart culture and a people-first culture at your workplace, read the book, Advisory Leadership , by Greg Friedman. It's not about the work, but rather, the people who do the work." Acknowledging people for their individual contributions and getting to know them beyond their roles. Honesty and Integrity.

Culture 52

Culture People Create Chapter 52

Media Cause

JUNE 1, 2024

Create Community Across Channels Use each marketing channel to create connections, not just to promote your advocacy actions. These channels are tools to foster relationships and mobilize your base. In emails, take the time to introduce the people you serve and their leadership in your movement.

Advocacy 59

Advocacy Digital Campaign Build 59

M+R

MAY 31, 2024

Earlier this month, Google began rolling out their generative AI experience in search to everyone in the US. If you’ve Googled, well, anything lately, you’ve probably seen Google’s generative AI experience, aka an AI-generated answer at the very top of the search page (above ads and organic results). What is this?

Search 45

Search Experiment Google Benchmark 45

Forum One

JUNE 13, 2024

Last month, Google announced it would begin providing “AI Overviews,” combining their traditional search results with generative AI to provide a summary “answer” at the top of search results, rather than simply showing relevant links to search queries. This user behavior began even before AI Overviews.

Web 73

Web Articulate Google Search 73

.orgSource

JUNE 5, 2023

The ability to generate revenue brings freedoms, options, and opportunities. As a new entrepreneur, I urged her to take advantage of the opportunity to meet people who might become customers. Allison’s first book “Connect to Influence,” offers advice for people whose palms turn cold at the thought of being alone in the crowd. “I

International 221

International Conversation Issue Leadership 221

Nonprofit Tech for Good

JULY 9, 2023

She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. There are a couple of key pieces of information nonprofits need to evaluate their online marketing efforts: How people arrive at their website. How people are using their website.

Track 251

Track Analytics Conversation Google 251

Care2

SEPTEMBER 21, 2013

Last week Blackbaud along with partners HJC, Sea Change Strategies, and Edge Research released findings from the 2013 Next Generation of Canadian Giving study. The study looked at the following: What are the preferred giving channels for Generation Y (18-32); Generation X (33-48); Baby Boomers (49-67); and Civics (68+) ?

Generation 66

Generation Philanthropy Canada Benchmark 66

Connection Cafe

JULY 2, 2018

In a sea of channels, the best way to stand out is to ensure you’re showing up where your audience is most likely to be. But navigating information channels is trickier than navigating TV channels, especially if you don’t have the right information. Though dollars donated is growing, less people are donating.

Channel 28

Channel Change Fundraising Mail 28

M+R

JUNE 18, 2024

Third-party cookies are the core technology that allows media companies and advertisers to follow people around the internet. But we think nonprofits are better served by framing this as a (much-needed) update: we’re replacing third-party cookies with a more durable approach that’s better for the everyday people interacting with our ads.

Alternative 87

Alternative Google Audio Test 87

Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. When you tell Facebook to get clicks, it will find a lot of people who will click on every link they see. If you tell it to get conversions, it will find the people who will actually convert. .

Test 325

Test Facebook Charity Profit 325

Forum One

MARCH 12, 2024

Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Generating variations on hashtags and keyword searches. There is a scary elephant in the room: efficiencies can also mean a team can do more with fewer people, but resisting change isn’t the way to approach this.

Social Media 81

Social Media Images Video Media 81

Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. Not only did they generate interest, boost fundraising, and secure media coverage, they also spread the charities’ core message , resulting in an uplift in those accessing related services.

Examples 103

Examples Campaign Marketing Cancer 103

Nonprofit Tech for Good

FEBRUARY 17, 2022

people who want to help. Focusing on experience leads to higher survey scores, more supporters inviting a friend or sharing on social media, greater reach, larger results, and most importantly, more impact generated. Your people, who want to help fuel your mission, need, and deserve to be heard. That is a GREAT start.

Tips 333

Tips Fundraising Management Cancer 333

Eric Jacobsen Blog

NOVEMBER 4, 2017

If you want to create a heart culture and a people-first culture at your workplace, read the book, Advisory Leadership , by Greg Friedman. It's not about the work, but rather, the people who do the work." Acknowledging people for their individual contributions and getting to know them beyond their roles. Honesty and Integrity.

Culture 46

Culture People Create Chapter 46

Eric Jacobsen Blog

MAY 19, 2017

If you want to create a heart culture and a people-first culture at your workplace, read the book, Advisory Leadership , by Greg Friedman. It's not about the work, but rather, the people who do the work." Acknowledging people for their individual contributions and getting to know them beyond their roles. Honesty and Integrity.

Culture 46

Culture People Create Chapter 46

M+R

MARCH 14, 2024

They also felt too focused on Penny Pi, a Pi Day character the Museum had invented that was prominently featured across channels and was even an email signer. And we were able to launch Facebook ads, a new channel for the Museum! to bring people into the Academy to celebrate Giving Day with pay-what-you-can ticketing.

Giving 93

Giving Museum New York City Boston 93

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? The Center itself sits three people who have access to six customized dashboards that relate relevant information drawn from various social media channels.

Social Media 100

Social Media Channel Data Media 100

Association Analytics

MARCH 1, 2023

Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. Social listening is when you search social media channels for mentions of your association, products, events, hashtags, or even your industry at large.

Associations 320

Associations Product Virtual Survey 320

Association Analytics

FEBRUARY 20, 2024

When you’re working with limited resources it can be a struggle to both get new people in the door and then keep them there once you do. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. It’s no secret that growing membership is hard.

Create 169

Create Strategy Associations Registration 169

Eric Jacobsen Blog

JANUARY 2, 2019

If you want to create a heart culture and a people-first culture at your workplace, read the book, Advisory Leadership , by Greg Friedman. It's not about the work, but rather, the people who do the work." Acknowledging people for their individual contributions and getting to know them beyond their roles. Honesty and Integrity.

Culture 40

Culture People Create Chapter 40

sgEngage

JANUARY 15, 2024

Here are four ways you can make your funding program better for the people who will be completing it. That includes in the application portal, on your website, partner websites, and on your social media channels. Feedback from these sessions drove a lot of the updates for the application portal, coming to general availability in 2024.

Application 93

Application Grant Help Blackbaud 93

Nonprofit Tech for Good

APRIL 2, 2020

Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. Traffic has been called a vanity metric by some, because it is relatively easy to generate new traffic if you are not concerned about the quality. 1) Traffic. By increasing your conversion rate to 1.5% 5) Retention.

Metrics 310

Metrics Digital Marketing Retention 310

Bloomerang

JUNE 26, 2023

Based on survey results, we found that fundraising success is determined by the media channels nonprofits use to share their message and mission. Determining where to start and what channels are most worthwhile can be confusing, especially when staff capacity and external pressures are involved.

email 79

email Campaign Marketing Fundraising 79

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 1, 2013

As you can see, the design is a bit edgy – and its part of new multi-channel campaign that hopes to activate activists and ignite conversations. Of course, the infographic alone is not enough – it’s part of a multi-channel campaign. This infographic is part of a multi-channel campaign.

Syria 108

Syria Children Channel Campaign 108

Care2

FEBRUARY 19, 2014

” A new study by Chartbeat, which measures real-time traffic for some of the biggest websites like Upworthy, said their research shows that many people aren’t reading articles that they retweet. They also found that people who read the entire article are even more likely to share it on social media. And if so, which ones?

Studies 78

Studies People Social Media Measure 78