Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . Dear Charity Clairity, We have some high-tech folks on our board, and some think we’re not doing enough digitally. The road to digital analytics maturity.

Analytics 107

Analytics Digital Tools Measure 107

TechImpact

JUNE 11, 2014

Between your nonprofit’s website, Twitter, Facebook, LinkedIn, Youtube channel, Instagram account, and whatever else your nonprofit uses to advertise online, it can be hard to keep up. When designing your nonprofit’s digital marketing materials, thinking outside the box is important, but it is also important to think practically.

Digital 228

Digital Effective Marketing Demographics 228

3rd Sector Labs

AUGUST 15, 2014

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Oh, and (most of the time) people trust numbers, statistics, facts and figures. 3 simple data tips for better digital marketing. Conclusion.

Digital 138

Digital Data Marketing Org 138

Nonprofit Tech for Good

MARCH 17, 2020

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. And then it will start showing that audience your ads.

Test 325

Test Facebook Charity Profit 325

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

ASU Lodestar Center

APRIL 15, 2020

The digital age represents an opportunity for nonprofits to increase giving. Digital fundraising, specifically on social media channels, provides a way for nonprofits to connect to younger generations who do not have the time nor desire to receive lengthy appeal letters or printed newsletters. Facebook alone has 2.41

Digital 52

Digital Technology Giving Arizona 52

.orgSource

JUNE 5, 2023

I learned these disturbing, but important, statistics from Allison K. Examine the audio and digital imagery that you’re presenting to ensure that it is up-to-date. For traditional organizations, unable to easily switch to a contemporary look, Allison recommends considering a secondary brand channel. Consistency can be difficult.

International 221

International Conversation Issue Leadership 221

Nonprofit Tech for Good

SEPTEMBER 16, 2021

Program features and statistics are important, but they shouldn’t be the center of your communications. We frequently talk about A/B testing as a digital tactic—and it is! Don’t miss the opportunity to test different iterations of copy on these channels, seeing if results differ between them. 4) Focus on the Benefit.

Communication 299

Communication Fundraising Test Hints 299

Socialbrite

OCTOBER 6, 2022

Donors are still eager to support the organizations and causes they care about, yet they expect to be engaged differently — often through digital channels. This isn’t a huge surprise given that most people live very digital lives. Nurture donor relationships through digital channels.

Fundraising 69

Fundraising Statistics Paypal Retention 69

.orgSource

JANUARY 22, 2024

Here on earth, empathy, or the ability to stand in someone else’s shoes, is equally valuable, and becoming more precious the further we move into the digital era. Recently, I’ve been writing about the importance of emotional intelligence for associations, particularly in their digital initiatives. Solis’ advice sounds complex.

Life 221

Life Digital Data Skills 221

Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. Some year-end giving statistics : 30% of all annual donations occur in December. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog.

Social Media 240

Social Media Money Raise Media 240

Nonprofits Source

JUNE 29, 2023

In this short guide, we’ll walk through the four basic steps for marketing your next silent auction: Understand Your Audience Leverage Multiple Communication Channels Incorporate Your Nonprofit’s Branding Feature Your Auction Items in Marketing Materials It can be helpful to turn to previous auction data to inform your marketing strategy.

Marketing 52

Marketing Tips Channel Audience 52

Nonprofit Tech for Good

NOVEMBER 7, 2020

Tailor your most compelling narratives for different channels to share them widely. A portrait of Fanta is featured on one of them along with a two-sentence overview of her story and a statistic that demonstrates PIH’s dedication to helping mothers like her around the world. Share uplifting narratives optimized for your channels.

Channel 247

Channel Sierra Leone Story Digital 247

EveryAction

NOVEMBER 9, 2022

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Check out our last installment here ! Get in touch here! Katy Beth Cassell, Director.

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Gift Consultant Audience email 207

EveryAction

MAY 11, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good.  Share urgent calls to action across channels. Check out our last installment here !

Advocacy 207

Advocacy Nonprofit Training Train 207

sgEngage

DECEMBER 5, 2022

Here at Candid, we’ve been tracking those statistics for the last 12 years as part of our GlassPockets initiative to champion greater transparency in philanthropy. What that statistic means is that for 90% of foundations, the 990-PF is often the only means for communicating their work.

Communication 84

Communication Oregon Grant Portland 84

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Use statistics to vividly demonstrate the scale of the problem being addressed. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

Pamela Grow

NOVEMBER 13, 2023

Choose auction software that offers a mobile bidding feature, which streamlines the digital donation process by allowing donors to bid on and pay for items directly from their phones. Be sure to also include links that take donors to other channels with more information, such as your website.

Donor 52

Donor Giving Online Gift 52

NonProfit Hub

JANUARY 28, 2021

a well-established digital marketing automation platform ? email marketing is one of the most effective channels for nonprofit organizations. Use digital marketing as a channel and collect email addresses via social media marketing. According to Mailchimp ? Here are 5 nonprofit email marketing mistakes to avoid. .

email 85

email Marketing Spam Rate 85

Candid

APRIL 6, 2023

Tips on fundraising channels : Suggest fundraisers use your nonprofit’s most effective ways for reaching your current supporters and driving donations. According to Double the Donation’s fundraising statistics , 55% of donors in the United States prefer to be thanked for their contributions via email.

Campaign 98

Campaign Fundraising Mail United States 98

Get Fully Funded

SEPTEMBER 22, 2021

Getting online and optimizing your digital marketing strategy has become necessary for nonprofits of all sizes. Although building a following online has its own challenges, digital tools have the potential to dramatically increase awareness about your cause and connect you with prospective donors who you might not have otherwise discovered.

Social Media 52

Social Media Effective Strategy Media 52

Neon CRM

OCTOBER 31, 2023

Knowing what channels to use—like whether you need to email donors versus posting on Facebook—is one thing. Try teaching people a fun fact or statistic related to your work. But that doesn’t mean analog channels aren’t valuable! Online spaces are noisy; analog channels can be easier to navigate. Teaching them something.

Donor 98

Donor Strategy Nonprofit Phone 98

Connection Cafe

DECEMBER 15, 2017

As usage numbers continue to grow across all age groups, it is safe to say that social media has become an essential element of digital marketing. With so many potential connections and over 104 social media networks, utilizing this powerful communication channel to support your campaign or event may feel overwhelming.

Social Media 29

Social Media Digital Life Media 29

Bloomerang

AUGUST 21, 2023

For example, the report highlights the growing importance of digital fundraising, so investing more resources in online campaigns and social media outreach would be a smart move. Diversify fundraising channel s: The report documents shifts in donor behavior and preferences.

Action 73

Action Report Practice Fundraising 73

DNL OmniMedia

DECEMBER 15, 2020

Social media, digital advertisements, websites, and email have improved nonprofit audience outreach and fundraising. Nonprofit Email Marketing Statistics. Why are so many nonprofits utilizing email in their overall digital strategies ? However, once nonprofit technology entered the equation, it drastically optimized the process.

email 52

email Guide Marketing Online 52

Connection Cafe

MARCH 26, 2021

Instead, you can support and build upon your current efforts with marketing on new channels. To be specific, many nonprofit organizations rely heavily on digital marketing due to its relatively low cost and quick delivery rates. Digital marketing campaigns can connect your nonprofit to supporters all over the world.

Mail 44

Mail Support Channel Campaign 44

AFP Blog

JANUARY 29, 2014

Latest global social, digital, mobile data for ya : his report presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world.

Saudi Arabia 28

Saudi Arabia South Korea UAE South Africa 28

Nonprofits Source

SEPTEMBER 27, 2023

Consider the following statistics: Workplace giving has great potential for impact. Then, use your other channels of communication to point back to your website. You might send a digital card as a confirmation of their donation with fun animations and a quick thank-you message to show your appreciation.

Community 52

Community Giving Companies Gift 52

NetWits

JUNE 1, 2011

Blackbaud tracked online gifts made from mobile browsers and non mobile browsers and compared key statistics. As fundraisers we should make efforts to support new channels for giving when possible, like mobile friendly websites. Is mobile technology changing the way we do things in the digital space or just enhancing?

Mobile 153

Mobile Fundraising Stats Newsletter 153

sgEngage

MARCH 8, 2023

Library Giving Day branding should be used across all channels to give a sense of legitimacy to the campaign. Commit to a timeline to ensure your digital efforts are in sync and to stay connected to your audience throughout the day. Need inspiration? Check out what other libraries have done.

Library 64

Library Giving Literacy Social Media 64

Qgiv

JANUARY 3, 2024

Firstly, text fundraising capitalizes on the widespread use of cell phones–providing a direct and immediate channel for donor engagement. Both local and toll-free options include 10-digit phone numbers instead of the 5-digit shortcode that is more commonly available for text fundraising. Promote your campaign.

Platform 59

Platform Giving Plugin Pledge 59

Bloomerang

JUNE 1, 2022

Here’s what to expect: Year-end giving statistics roundup. Year-end giving statistics roundup. These statistics illustrate why you should prioritize year-end giving within your overall fundraising strategy: 1/3 of all annual giving happens in December, and around 11% of total donations arrive within the last three days of the year.

Guide 107

Guide Giving Nonprofit Metrics 107

Byte Technology

JUNE 16, 2015

Consider this statistic from Internet marketing professionals: the average email list degrades by nearly 23 percent each year due to opt-outs, changes in addresses and more. That statistic may seem insignificant until you consider how many people visit your webpage, attend an event or engage your organization on your social media pages.

email 100

email Tips Contest Social Media 100

Bloomerang

JULY 15, 2021

A breakdown of national board member statistics illustrates this point. Keep channels open for ideas to reach management about how to better consider religious needs. Specializing in the nonprofit Industry, digital media, and the travel sector. white, (when it’s 57% by population). 43% female, (when it’s 50.8% by population).

Nonprofit 104

Nonprofit National Culture Voice 104

Allegiance Group

FEBRUARY 2, 2024

In 2022, nonprofits of every size allocated roughly one-third of all spending to search ads—as a result, these organizations saw the highest return on ad spend (ROAS) of any channel. Note what both of these communication channels have in common: they’re digital. What are the benefits of digital marketing for nonprofits?

Digital 52

Digital Marketing Channel Nonprofit 52

Allegiance Group

JUNE 7, 2023

These new statistics confirm fears that the pandemic and economic downturn could impact charitable giving negatively. These statistics show the real-world implications of this decrease: Between 2004 and 2014 alone, median donation values dropped by approximately $140 per household , according to the Nonprofit Quarterly.

Donation 52

Donation Practice Fundraising Gift 52

NTEN

JULY 12, 2011

Last week, my new colleague, Amanda, introduced the Daum Foundation , a Korean-based foundation helping Korean nonprofits use digital media more effectively for their causes. It immediately struck me that this is the reverse of channel usage for U.S. A communications channel that works well for U.S. Sound familiar?)

United States 68

United States Social Network Channel Network 68