Association Analytics

MARCH 1, 2023

Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. Social listening is when you search social media channels for mentions of your association, products, events, hashtags, or even your industry at large.

Associations 320

Associations Product Virtual Survey 320

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

Mail 52

Mail Fundraising Nonprofit Channel 52

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. We’re not saying that every ad needs to be on-trend, but it doesn’t hurt to lean into what’s going viral.

Social Media 97

Social Media Guide Media Social 97

sgEngage

SEPTEMBER 11, 2023

This demographic is one that sponsors are interested in gaining exposure to, which could add sponsor appeal to your tournament. Leverage digital channels. Use it in tandem with your event website and digital channels to plan your tournament marketing campaigns.

Charity 78

Charity Create Sponsor Sample 78

M+R

JANUARY 24, 2022

That’s why so many email messages begin “Dear <First_Name> ” It’s why ads are targeted based on demographics and user behavior, and why remarketing is a powerful tool. This understanding can include multiple dimensions: Demographics, including race, ethnicity, gender, class, age, and more. Right Channel. Timeliness.

Effective 93

Effective Rhode Island Build Demographics 93

Bloomerang

MAY 26, 2021

What specific demographic information do they have in common (gender, age, location, income level, etc.)? This is the step where you determine which channel you will use to acquire donors. Peer-to-peer fundraisers and events are a bit more hands on, but they are still very viable channels for acquiring new donors.

Program 117

Program Donor Tips Channel 117

sgEngage

JULY 18, 2023

Before you download the app and create your account, keep in mind: At this stage, you cannot delete your Threads account without deleting your Instagram account , so you’ll want to come in with a clear plan on how you’ll use this new platform in your social media strategy.

Hype 72

Hype Fundraising Social Media Platform 72

Nonprofits Source

JUNE 29, 2023

In this short guide, we’ll walk through the four basic steps for marketing your next silent auction: Understand Your Audience Leverage Multiple Communication Channels Incorporate Your Nonprofit’s Branding Feature Your Auction Items in Marketing Materials It can be helpful to turn to previous auction data to inform your marketing strategy.

Marketing 52

Marketing Tips Channel Audience 52

Bloomerang

JANUARY 3, 2022

Response rates for each channel used . Donor demographics . Schedule it within a couple of weeks after the end of the year so the details are still fresh in your mind. . Keep in mind that prioritizing first-time donors (and retaining them) will help your nonprofit grow for years to come! . Average gift size.

Evaluation 109

Evaluation Metrics Campaign Fundraising 109

sgEngage

APRIL 10, 2023

Keep in mind that your Giving Tuesday strategy shouldn’t only focus on the day itself. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors. To expand your audience, consider how you can take a multi-channel marketing approach. Demographic and personal information.

Demographics 73

Demographics Retention Donor Research 73

Media Cause

FEBRUARY 27, 2024

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. Three —Mind the Calendar + Communicate Precisely The months nearest to the election, October especially, are going to be some of the toughest times to reach your audiences.

Communication 59

Communication Support Calendar Advocacy 59

DNL OmniMedia

JANUARY 17, 2024

Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? Referencing relevant, older campaign data can help you get a sense of which strategies or channels seem to generate the most engagement. Demographics.

Game 52

Game Marketing Change Tips 52

Nonprofit Tech for Good

DECEMBER 6, 2019

They attract an ideal audience—donors and businesses with high-capacity networks often interested in supporting community events with exposure to an affluent and influential demographic. 3) Promote the event intentionally and across all digital channels. Spreading the word is crucial to the success of any golf event.

Practice 246

Practice Tips Fundraising Sponsor 246

Neon CRM

NOVEMBER 16, 2023

Are you working with new demographics? Anyone can view this mission statement and get a grasp on what Girl Talk stands for and the type of work they do for their target demographic. If you answer yes to any of the following questions, you’re likely due for a rewrite. Do you offer any new programs?

Examples 95

Examples Language Iowa Nonprofit 95

Nonprofits Source

FEBRUARY 22, 2024

Assess your supporter data for general demographics, interests, and giving tendencies to get a better picture of the kinds of individuals who want to support your nonprofit. Keep that in mind as well as you continue to build your site. Establish the content you’ll create. Traffic sources. Bounce rate.

WordPress 52

WordPress Content Strategy Create 52

Greater Giving

JULY 18, 2023

Communication preferences: Know which channels donors prefer being contacted on. Demographics and location: Gather demographic details like age, birthdate, and marital status in addition to geographic location. . Append employer data , contact information, demographic data, and wealth data to ensure everything’s up-to-date.

Data 98

Data Donor History Demographics 98

Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . For instance, you might group supporters based on their age, creating a different outreach campaign for millennials than for your other demographics. . ?. CharityEngine’s guide to multi-channel fundraising. , Thank you cards.

Mail 94

Mail Course Campaign Digital 94

Cloud 4 Good

SEPTEMBER 13, 2022

Instead of doubling down on one singular channel or communication strategy, Pencils of Promise diversifies its engagement strategy to match the diversity of its constituency. With less donor demographic data available in the ecosystem, make sure to establish a pathway to learn about who supports you in non-traditional avenues.

Technology 83

Technology New York City Donor New York 83

The Modern Nonprofit

APRIL 18, 2023

These personas should include details about their demographics, interests, motivations, and giving preferences. choose appropriate channels Ensure you’re using the communication channels preferred by each audience segment. Based on your research, create profiles of your ideal donors.

Guide 52

Guide Donor Fundraising Social Media 52

Nonprofits Source

FEBRUARY 24, 2023

Research these prospects to determine which marketing channels, messaging, and branding would be best suited to solicit their support. Then, tailor your communications according to each persona’s demographics, behaviors, and motivations. Then, link back to these resources across your other marketing channels. Send surveys.

Map 52

Map Digital Business Marketing 52

sgEngage

MAY 27, 2021

As you make your way through this guide, keep in mind that your GivingTuesday strategy shouldn’t only focus on the day itself. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors or those who live in a specific area. Demographic and personal information. Wealth indicators.

Giving 120

Giving Retention Metrics Demographics 120

Media Cause

JANUARY 10, 2023

With that in mind, let’s start by exploring how to assess that audience. . Specifically, for your nonprofit merchandise, assess your audience by: Reviewing demographic data. While a younger demographic may want different products than an older one, consider other factors, as well. Considering marketing channels.

Product 52

Product Marketing Nonprofit Audience 52

DipJar

SEPTEMBER 12, 2022

But keep in mind that there is a right and wrong way to do marketing. . Demographics . Channel preference (social media vs. email). Gather past content from a specified time period and channel. Identify your distribution channels. Not all marketing channels will be right for your organization.

Marketing 52

Marketing Social Media Nonprofit Integration 52

DipJar

JUNE 20, 2023

Member management software not only keeps track of your members, but also member demographics, preferences, and their history with your organization. Do your perks have your donor base in mind? A great membership program is customized, adaptable, and bears member experience in mind. Money management. Provide real value.

FAQ 52

FAQ Program Guide Arkansas 52

Media Cause

FEBRUARY 12, 2024

Paid social is, in simple terms, paid advertising that takes place on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, etc with specific targetted audiences in mind. This is done through “boosting” organic content or creating individual ads themselves. Now what exactly does it mean when we talk about social SEO?

Search 59

Search Alternative Social Social Media 59

sgEngage

OCTOBER 14, 2022

They describe the demographics of your core supporter segments, but personas can also describe your supporters’ motivations, channel preferences, and even personal details like hobbies. Personas are data-driven but fictionalized representations of your supporters.

Communication 74

Communication email Marketing Museum 74

sgEngage

AUGUST 22, 2023

Keep in mind, tools like ChatGPT are most effective when you are hyper-specific in your prompts, including details like word count, call-to-actions, tone, and intended audience. Once you have a few rough bullets, you can feed them into a generative AI tool to workshop different phrasing, even tailoring your message to donor levels.

Fundraising 69

Fundraising Generation Education Feeds 69

DNL OmniMedia

MAY 25, 2022

For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. That way, you can assess which pages are most popular for users who come via each traffic channel. Email remains one of the most valuable channels for nonprofit marketing and supporter engagement. Donor Demographics.

Analytics 52

Analytics Org Adwords Metrics 52

Bloomerang

SEPTEMBER 27, 2023

We’re all busy but it’s your job to keep your cause top of mind. Ask them questions to determine their demographics (age, zip code, marital status, communication preference, etc.) Don’t overlook communication channels On GivingTuesday email is king — followed by social media — but what about other communication methods?

Gift 102

Gift Celebrate Goal Donor 102

Greater Giving

JUNE 30, 2021

For donors who occasionally offer a contribution, the transformational approach can lead to a commitment to regular donations that could grow overtime and the possibility the nonprofit’s message will be shared with other like-minded friends and family.

Strategy 97

Strategy Fundraising Virtual Method 97

Media Cause

OCTOBER 14, 2022

Demographic targeting: Targeting by age, gender, or household income. Contracting with media partners directly often requires hefty spend minimums, whereas a programmatic buy allows you to have an ad presence across a number of sites or channels at a relatively low CPM. A Couple of Things to Keep in Mind.

Audio 52

Audio Search Audience Websites 52

AccelEvents

JULY 23, 2021

When done right, events are valuable and can be an extremely effective marketing channel. . The value provided will be based on the event’s goal, your attendee demographics, and the types of sessions you host. Be sure to come into your event with growth acceleration in mind. Perform powerful lead generation .

Marketing 119

Marketing Strategy Guide Sponsor 119

NonProfit Hub

JANUARY 11, 2019

Or, if you create content (much like Nonprofit Hub), allow sponsors to advertise within your content channels—on your website, in your magazine or newsletter, etc. It’s also crucial that you know the demographics of your constituents before reaching out to potential sponsors.

Program 59

Program Sponsor Nonprofit Offline 59

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. And beyond that, you can expand your reach to find even more like-minded people who would resonate with your mission and be interested in supporting your organization. Determine what channels to use. Set SMART goals.

Social Media 52

Social Media Strategy Media Donor 52

3rd Sector Labs

MAY 14, 2014

Giving patterns, gift potentials, areas of interests and demographics represent starting points for analyzing your database. Start with just a few segments in mind. This month, we are co-hosting an upcoming webinar with 2Dialog , a leading provider of multi-channel fundraising technology, including donor segmentation specialization.

Analytics 170

Analytics Data Fundraising Database 170

Forum One

JANUARY 19, 2023

Think beyond “your website” Your digital ecosystem —which encompasses all of your digital properties, including your website(s), engagement channels, and technical support platforms—is the entry point through which your target audiences experience your organization. You can look at things like past behavior, interests, demographics, and more.

Websites 61

Websites Change Management Digital Government 61

Whole Whale

SEPTEMBER 22, 2020

They have a landing page and can be promoted across many channels or used as a search engine marketing page. Twitter offers advertising to target demographics, topics, and geographic areas. YouTube is a video search engine that will let you target any demographic or even popular video with ads. In-line CTAs. Paid: Twitter ads.

Ideas 98

Ideas Donor Work Online 98