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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

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Direct Mail in a Multi-Channel Fundraising Strategy

Bloomerang

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. What is multi-channel fundraising?

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Alumni Fundraising in the Arts: 5 Tips to Create Connections

Achieve

To cultivate alumni donors, you’ll need to stay in contact with graduates so your program remains top of mind and provide opportunities for them to give that they’ll be receptive to. Leverage Multiple Communication Channels One key data point to track in your database is your alumni’s preferred communication channels.

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4 Top Tips for Marketing Your Nonprofit’s Silent Auction

Nonprofits Source

In this short guide, we’ll walk through the four basic steps for marketing your next silent auction: Understand Your Audience Leverage Multiple Communication Channels Incorporate Your Nonprofit’s Branding Feature Your Auction Items in Marketing Materials It can be helpful to turn to previous auction data to inform your marketing strategy.

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Engaging Your Ideal Donors and Boosting Your Fundraising Efforts: A Step-by-Step Guide

The Modern Nonprofit

Break down your goals into objectives and strategies: Objectives are the specific steps or milestones needed to achieve your goals, while strategies are the methods or tactics you’ll use to accomplish your objectives. These methods can help you gain insights into potential supporters’ preferences, motivations, and concerns.

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What’s Your Transformational Fundraising Strategy?

Greater Giving

Based on the results of their research, they are creating new, innovative methods to present their nonprofits to the public and elevate their fundraising goals to new heights. When successful, it’s a method that hits the mark in making the donor feel they are an integral element to the success of the mission, rather than a casual participant.

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What’s a Nonprofit Membership Program? An FAQ Guide

DipJar

Develop new methods of donor outreach? Member management software not only keeps track of your members, but also member demographics, preferences, and their history with your organization. Do your perks have your donor base in mind? A great membership program is customized, adaptable, and bears member experience in mind.

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