Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? Now you’re all set to go live.

Facebook 242

Facebook Fundraising ROI Virginia 242

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. If too little cultivation was a real problem, we’d have seen it show up in fundraising metrics, right? Well, in the last few years, email metrics did start to decline. Okay, back to the results… ???

Fundraising 52

Fundraising Test Advocacy Metrics 52

Eric Jacobsen Blog

MARCH 12, 2024

Yet, resetting and leaning into change is essential. “If If you are ready to embrace change as a central element of your growth strategy, this book is for you.” Reset : Resetting your strategy when the situation changes. Reset, or how to change, is the heart of SRT. Taking proactive measures. What is success?

Latvia 93

Latvia Companies North America San Francisco 93

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate. What is email deliverability?

Metrics 49

Metrics Spam Fundraising Rate 49

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.” When you know what the right question is, you’ll know what metric to track in order to answer that question. That’s the OMTM.

Metrics 101

Metrics Measure Analytics Method 101

Bloomerang

AUGUST 16, 2021

Here are some of the questions you might ask in order to understand what metrics to track: . You identify key metrics by which you’ll determine if your programs are successful. Metrics for a mid-level donor program might include: Number of donors talked to personally. You can find a bunch of fundraising metrics to track here.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. Buttons move around, some functionality changes, and it can take a little time to realize the potential of new tools or capabilities. The shift to GA4 is a massive undertaking for everyone.

Time 72

Time Metrics Analytics Adopt 72

Eric Jacobsen Blog

JANUARY 11, 2018

Stacking the Deck: How to Lead Breakthrough Change Against Any Odds , is as relevant today as it was when published a few years ago. That's because the pace of change in business is just as fast as it was a few years ago. Pottruck offers these 14 action items for establishing the need to change and a sense of urgency.

Companies 49

Companies Change Time Articulate 49

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. What can I do to prepare before the iOS15 changes? How will iOS 15 impact email marketing? Use your UTMs.

email 104

email Marketing Test Mail 104

Eric Jacobsen Blog

MAY 6, 2017

Stacking the Deck: How to Lead Breakthrough Change Against Any Odds , is as relevant today as it was when published two years ago. That's because the pace of change in business is just as fast as it was two years ago. Pottruck offers these 14 action items for establishing the need to change and a sense of urgency. What are they?

Change 40

Change Articulate Test Leadership 40

Whole Whale

MARCH 15, 2023

Marketing funnels help to give context and relative value to metrics that build on each other to work toward achieving a goal. Sending retention emails is a great tactic to help with improving metrics and cleaning out your list. Your feedback will help us better understand your needs and how we can improve our service.

email 75

email Difference Marketing Retention 75

Achieve

JUNE 1, 2023

Analyze your online giving trends and engagement metrics. For example, a change in legislation or a natural disaster could motivate concerned supporters to take action. For example, you might test different Giving Tuesday email strategies or affinity month themes to see if donors respond better to certain appeals.

Donation 52

Donation Donor Giving Demographics 52

Pamela Grow

MARCH 7, 2024

Your real test lies in converting these opens into donations. The email open rate for nonprofits is roughly 25%, according to many companies that track these metrics. But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails. Looking for inspiration? But how do you make yours engaging?

email 69

email Storytelling Newsletter Nonprofit 69

Candid

APRIL 20, 2023

Twitter analytics Facebook insights Instagram insights LinkedIn analytics TikTok analytics Once you have exported data from the last year, sort posts by the metric you’re most interested in, such as engagement, reach, or link clicks. You may also want to try out some expert advice or adjust to platform changes. Run your experiment.

Social Media 98

Social Media Data Strategy Media 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?)

Metrics 96

Metrics Facebook Data Measure 96

Eric Jacobsen Blog

AUGUST 6, 2017

Stacking the Deck: How to Lead Breakthrough Change Against Any Odds , is as relevant today as it was when published two years ago. That's because the pace of change in business is just as fast as it was two years ago. Pottruck offers these 14 action items for establishing the need to change and a sense of urgency. What are they?

Action 40

Action Change Articulate Test 40

Media Cause

JULY 14, 2023

Consider expanding beyond those platforms to test and reach a wider audience. Measure Impact: Define the metrics that will help measure the impact of your digital campaign. Measure Impact: Define the metrics that will help measure the impact of your digital campaign. Follow accessibility guidelines!

Project 52

Project Digital Marketing Impact 52

Saleforce Nonprofit

JANUARY 12, 2022

If we mobilized and rebranded as the “for-impact sector,” our purpose would become more clear, united by our mission to create positive change in our world. This small change would create inspiration and be a more worthy way to celebrate the 12.3 ALSAC has an internal accelerator where new ideas are explored and tested.

Impact 111

Impact Time Nonprofit Leadership 111

Whole Whale

SEPTEMBER 8, 2023

Don’t change just for novelty’s sake. Illustrate the concrete change created by donor support. This convinced him to keep running successful campaigns for years without change. Avoid changing messaging just for novelty’s sake. Test different calls-to-action and reduce friction in online giving.

Lesson 59

Lesson Fundraising Digital Test 59

sgEngage

OCTOBER 4, 2022

It is at the heart of every grant you write and outreach letter you send and is the first metric you use to measure your impact year to year. Testing can take you from casting a wide net with unpredictable returns to building relationships with donors who will stick with you for the long haul. But what about your value proposition?

Data 67

Data Test Blackbaud Donor 67

Bloomerang

JUNE 1, 2022

Conduct A/B testing. A/B testing is the process of creating two different versions of your year-end appeal and assessing which version receives the most engagement or inspires the most action from recipients. After the year-end giving season ends, assess relevant metrics to determine how well your strategy played out.

Guide 107

Guide Giving Nonprofit Metrics 107

Forum One

JULY 15, 2021

This allows you to successfully test and evaluate your personalization strategies and tactics. This stage of personalization doesn’t require automation, and you can test and gauge impact by simply monitoring opens and click-through rates. Test different messages and calls-to-action (CTAs). Examples of basic personalization.

Personal 101

Personal Test Demographics Analytics 101

DNL OmniMedia

NOVEMBER 22, 2022

Google has a metric called Quality Score. This metric is used in conjunction with your bids to determine which ads to run and what each ad should cost. The columns help you track the trends of metrics like Expected Clickthrough Rate, Ad Relevance, and Landing Page Experiences. So How Do I Make These Changes?

Google 52

Google Results Websites Grant 52

Eric Jacobsen Blog

FEBRUARY 9, 2017

Stacking the Deck: How to Lead Breakthrough Change Against Any Odds , is as relevant today as it was when published two years ago. That's because the pace of change in business is just as fast as it was two years ago. Pottruck offers these 14 action items for establishing the need to change and a sense of urgency. What are they?

Change 40

Change Create Articulate Test 40

Candid

AUGUST 18, 2021

AI can completely change how nonprofits engage donors and prepare for fundraising appeals. The most user-friendly AI tools will provide these insights in the form of predictive scores and rank metrics. The precision achieved through AI predictions can completely change how nonprofits fundraise and engage their donors.

Course 130

Course Fundraising Analysis Mail 130

Cloud 4 Good

OCTOBER 6, 2021

The dynamic gauge chart is now available to use report metrics and field values to respond dynamically to the displayed business metrics. Roll back records with pending record changes. As with all changes, we recommend that you first install and test in a sandbox environment prior to installing into a production org.

Chart 101

Chart gMail Singapore Vermont 101

Candid

JANUARY 30, 2023

Before you commit to a complete overhaul of your nonprofit’s branding , make sure you understand what a rebrand entails: Your audience’s perception of your nonprofit will change. Your audience’s perception of your nonprofit will change. Focus your efforts on changing aspects of your brand that your supporters find less appealing.

Nonprofit 120

Nonprofit Audience Library Research 120

Saleforce Nonprofit

JULY 22, 2021

They have to do all this while regularly drafting and submitting grant requests from funders who have different and changing priorities. How closely should they track those changes? How rigorous or complex should the analysis of impact data be? Mexico border.

Impact 120

Impact Management Organization Evaluation 120

Nonprofit Tech for Good

JUNE 13, 2013

It’s a strategy that I have been using, testing, and adapting since @NonprofitOrgs first launched on Myspace in 2006 and now there’s an ever-increasing flow of data being released that proves that social and mobile media are, in fact, powerful fundraising tools. Other Metrics. It’s that simple.

Track 234

Track Mobile Media Fundraising 234

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 29, 2012

The long anticipated changes to Facebook brand pages – switching to the timeline format – is now available to all brand pages. But Facebook hasn’t played god with us and flipped the switch – they’re actually giving us a month to absorb the change - and create a plan, design, and test it.

Change 117

Change Tips Help Facebook 117

Forum One

NOVEMBER 3, 2021

Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need. In terms of metrics, focus on engagement metrics (such as engagement rates or bounce rates), rather than vanity metrics (such as audience size or page views). Analyze with actionable data in mind.

Report 71

Report Data Metrics Analysis 71

Nonprofit Tech for Good

JANUARY 17, 2019

Ideally, it’s good to test tools around scheduling, campaign management, image and video editing to find what works best for your organization. Your success metrics can focus on likes, comments, shares, clicks, and even conversion. You also need to be reactive so change your schedule if needed. 6) Plan your campaigns.

Calendar 278

Calendar Social Media Content Media 278

Cloud 4 Good

DECEMBER 7, 2021

When configured correctly, Tableau dashboards can support your fundraising team members through greater self-service access to reports and data analysis, distributing the understanding of your key metrics across the organization far more efficiently. . Would You Like to Learn More About How Cloud for Good Can Help You?

Blackbaud 94

Blackbaud Report Chart Analytics 94

Amy Sample Ward

MAY 4, 2011

Metrics Tracking template! Analytics and Metrics. We also talked about user testing and storytelling with data. One of the case studies I used in our discussion was last year’s To Mama With Love campaign from Epic Change. You can also use these links to get the templates: Community Mapping template.

Lecture 137

Lecture Storytelling Data Strategy 137

sgEngage

SEPTEMBER 28, 2021

The data shows Blackbaud Luminate Online customers have made great strides in engaging constituents, but new privacy changes implemented by Apple are likely only the start of a new focus on authentic email engagement through clicks and actions. This trend is unlikely to change. increase in email conversion rate.

Online 92

Online Fundraising Benchmark Adwords 92

Media Cause

NOVEMBER 5, 2021

So far, we have been able to get GA4 properties up and running and pulling on data in a small handful of hours including some occasional regex use and a round or two of robust testing. With the new measurement, methodology comes a change in the immediately available data/ report interface. Out of the box standard event tracking.

Analytics 52

Analytics Google Story Metrics 52

Nonprofit Tech for Good

JUNE 13, 2013

It’s a strategy that I have been using, testing, and adapting since @NonprofitOrgs first launched on Myspace in 2006 and now there’s an ever-increasing flow of data being released that proves that social and mobile media are, in fact, powerful fundraising tools. Other Metrics. It’s that simple.

Track 186

Track Mobile Media Fundraising 186