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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

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How to Enhance Your Nonprofit’s Written Content with Artificial Intelligence

Nonprofit Tech for Good

As with all new major technological changes (we’re looking at you, electricity and the internet), we must adapt and adopt. There are many ways your nonprofit can test the AI waters , h owever, in this post, we’re focusing on how you can use AI to improve your organization’s written content. Until I tried it.

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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

By Moree Lambeth , Senior Content Creator at Water.org. The COVID-19 pandemic has fundamentally changed the way organizations execute their social media plans. Posting without a mindfulness of the trending topics and conversations can cause organizations to appear insensitive and tone-deaf.

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10 Steps to Improve Your Nonprofit’s Social Media Content Calendar in 2019

Nonprofit Tech for Good

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. It will help you stay organized by planning your content in advance, without being overwhelmed by last-minute deadlines.

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Attracting New Donors With Content That Serves (And Scales)

Bloomerang

In order to get off the fundraising hamster wheel, organizations should instead design repeatable marketing campaigns built on content that is valuable to potential donors, delivered through targeted digital campaigns and reinforced with ongoing communications to form lasting relationships.

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Relaunching: A place for conversations, content, and more!

Amy Sample Ward

So, here are some changes that I want to highlight that I hope deliver on that goal: Featured Resources : This rotating box at the top of the home page showcases resources that may have previously been buried in the site. I’ve transferred content that was previously on static pages into posts.

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Top 2021 Fundraising Strategies: Mastering Relevant Content Marketing

Bloomerang

Mastering relevant content marketing. Master relevant content marketing. That means that you must work to make relevant content marketing more readily accessible to your constituents. . Make your content something with which they’ll want to engage. Where do you find that content? Something useful to them.

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