article thumbnail

New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Leaders at the American Cancer Society in Atlanta went into last year’s GivingTuesday with a plan. An aggressive email campaign was the foundation. It began with an email appeal leading into GivingTuesday and continued with three more heading into the afternoon and evening. Supporters took advantage of the second chance.

Test 52
article thumbnail

Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. A key tool in overcoming these challenges?

email 78
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. A key tool in overcoming these challenges?

email 71
article thumbnail

10 Blogging Best Practices for Nonprofits

Nonprofit Tech for Good

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Website & Email Marketing Best Practices for Nonprofits. Sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. 2) Advocacy CTA on the Union of Concerned Scientists blog.

Practice 352
article thumbnail

How to Audit An AdWords Campaign

Media Cause

For example, if your keyword is “cancer walk 5k,” a search term someone used for the ad to serve could be, “upcoming charity cancer walk near me.” The Policy Manager can flag ads and assets for different reasons, so it’s good to check for any policy flags and adjust as needed.

Adwords 52
article thumbnail

AI for Nonprofits and Social Good: Link Roundup

Beth's Blog: How Nonprofits Can Use Social Media

Most recently, we co-authored a policy brief for the Toda Peace Institute on the age of automation and it implications for civil society. Their AI system — dubbed Lymph Node Assistant, or LYNA — was able to detect cancer better than human pathologists. There is a section on recommended responsible practices for AI. Social Change.

Cancer 93
article thumbnail

How to Apply for the Google Ad Grant in 5 Easy Steps

Whole Whale

You don’t qualify for the Google Ad Grant if you are a: Hospital or healthcare organization (nonprofits working in the healthcare space, such as lung cancer research or aphasia awareness , still qualify) Government entity or organization School, academic institution, or university (check out Google for Education for its schools program).

Grant 98