article thumbnail

Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base. Create your year-end campaign calendar. However, this is not a universal rule.

Practice 235
article thumbnail

It’s Not Too Late: 3 Strategic Year-End Fundraising Tips

Bloomerang

Did you know that nearly one-third of individual fundraising happens during the month of December and 12% of giving happens in the last week of the calendar year ? . According to direct mail expert Mal Warwick, the follow-up letter can boost your overall return by 15-25%. . Spend some time crafting your subject line. Try three times.

Tips 124
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Ultimate Guide to Year-End Giving for Nonprofits

Bloomerang

Direct mail is the most popular year-end giving marketing method. Conduct A/B testing. A/B testing is the process of creating two different versions of your year-end appeal and assessing which version receives the most engagement or inspires the most action from recipients. start as early as September.

Guide 118
article thumbnail

How to Find and Work with a Nonprofit Virtual Assistant

Get Fully Funded

But through shared documents and calendars via cloud-based platforms, the Executive Director of the horse rescue has the extra help they need to get everything done. Your nonprofit needs you working in your strengths , not setting up your newsletter in Mail Chimp or scheduling your next Facebook post. Nor should you. Start small.

Virtual 116
article thumbnail

What to Do When Your Fundraising Methods Fall Flat

Get Fully Funded

Or maybe you sent your mailing out at a time when people are distracted with something else like vacations or elections or major holidays. The wonderful thing about email marketing is you can do A/B testing. Did you make it easy to give via the mail and online? Can you put a wine and cheese event on the calendar?

Method 75
article thumbnail

It?s Never too Early to Start Your Annual Campaign

NonProfit Hub

You have to collect stories and photos of program participants, get their consent, pull data on your programs, clean up your donor database, plan events, schedule donor meetings, print materials, fix your mail merge and lick a thousand envelopes ? Set an operations calendar. Try testing small amounts, even as low as $50.

article thumbnail

Why Segmentation Is So Important in Email Marketing

NetWits

Lastly, when in doubt, segment your e-mail list like you would for direct mail. E-mail will allow you to try similar segments as you might use for a direct mail program, and allows you to test new segments at a low cost. E-mail Schedules & Strategies. direct mail, e-mail, telemarketing, etc.)

email 149