Allegiance Group

FEBRUARY 14, 2023

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. The acquisition cost can improve over time as you test creative, offers, and audiences to hone in on the best-performing combination.

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Mail Donor Strategy Files 52

The Fundraising Authority

SEPTEMBER 22, 2022

The reason for this is that it gives the charity a good reason for contacting donors for general operating funds as opposed to asking for designated dollars, and it is a great opportunity to cast a wide net through an easily scalable medium (direct mail). Write professional drafts with A.I. Start using Fundwriter.ai for free. #1

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Mail Fundraising Database Summary 321

NetWits

AUGUST 4, 2011

Are you testing your email messages (i.e. Email has a unique advantage over direct mail. And while you may have a hunch about the best day or time to send email, testing validates (or disproves) your theory. However, I don’t see enough nonprofits taking advantage of email testing. Start Testing Tomorrow.

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Test email Mail Rate 177

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

The most reliable way for nonprofits to increase digital engagement is to test different techniques and messages with your own audience to determine what they respond to best, and follow the results. If you’re ready to start improving your digital program through testing, here are five places to get started.

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Test Digital Headline Language 84

Everyaction

FEBRUARY 5, 2018

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action.

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Mail Test Audience Tools 67

sgEngage

NOVEMBER 20, 2023

For example: Donor Type Mailing 1 Newsletter Mailing 2 Annual Donors ($5–$500) X X X Leadership Donors ($501–$10K) X X Monthly Donors (recurring gifts > $5/month) X If you have good historical data to look back on, do that, and determine what your donor base is expecting from you. Test one thing at a time.

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Data Giving Work Test 94

Get Fully Funded

AUGUST 4, 2023

Should you print, stuff, and mail your own fundraising letter? If you have fewer than 200 mail recipients, the answer is probably yes. When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). No labels needed! Includes variable data (e.g.

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Money Tips Time Mail 98

Nonprofit Tech for Good

SEPTEMBER 16, 2021

6) Don’t Forget A/B Testing. We frequently talk about A/B testing as a digital tactic—and it is! Whether it’s via email appeals, direct mail appeals, or ads on social media, you are likely planning for multiple touchpoints with your target audiences throughout the end-of-year giving season.

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Communication Fundraising Test Hints 302

NTEN

FEBRUARY 25, 2014

Sometimes the answer isn't just one metric, but in a combination of metrics that you can find by testing your messages. Amy Sample Ward Data E-mail nptech nten Social Media Strategy Web Sites Communications'

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Test Sample Metrics NTEN 66

Whole Whale

SEPTEMBER 3, 2021

The tl;dr: after the iOS15 and macOS Monterey update, users who opt into privacy masking through Apple Mail will appear as “opened” regardless of what the user does and some users will be able to mask their email addresses. Now is a great time to start A/B testing copy for subject lines and preheader text as often as you can.

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email Marketing Test Mail 104

Nonprofit Tech for Good

AUGUST 6, 2023

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base. However, this is not a universal rule.

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Practice Fundraising Guide Channel 244

Candid

AUGUST 18, 2021

For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . AI can generate predictions that help you: Create highly targeted mailing lists for appeals, reducing upfront costs and increasing conversion rates. AI for Nonprofits in Action.

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Course Fundraising Analysis Mail 130

NTEN

FEBRUARY 13, 2013

A bad test accomplishes nothing. At least if we don't test at all we know that we don't know anything, but a pseudo-fact can hurt us badly down the line. Matt Burghdoff. Email Marketing and Online Fundraising Strategist. Donordigital. This, sadly, is when we start leaning on "good enough" or "the best we can do."

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Test Method Images email 64

NTEN

JANUARY 13, 2015

What is your A/B test telling you, and how should you respond? Running A/B tests on your email list is crucial if you want to get to know your supporters better and figure out what makes them engage. It can be a heavy lift to get your testing program off the ground, but it’s well worth the effort! Online Campaigner.

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Test Mail Campaign email 36

M+R

JUNE 10, 2021

From Apple’s official announcement : “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. From screenshots that’ve been shared, it looks like the “Protect Mail activity” option loads ALL content. What’s happening?

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Rate email Open Change 122

sgEngage

JANUARY 30, 2024

Your team tests the new solution with new data points to see how it responds and the accuracy of its outputs. You’ll further test and refine the tool over time the more you use it to support your fundraising. You add the data to a machine-learning solution, which uses the information to learn about your donor base.

Tools 86

Tools Donor Fundraising Survey 86

NonProfit Hub

NOVEMBER 12, 2020

Well, I’ve gone through the research and done a lot of testing in my own work and with consulting clients over the years, and here’s what I’ve found to be the top 4 most effective fundraising envelopes: 1. The additions of a handwritten address and first-class stamp make it look like a letter (remember those?) — not junk mail.

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Effective Fundraising Chad Mail 94

Bloomerang

SEPTEMBER 14, 2022

Year-end Appeal Creative (inclusive of email and direct mail): 96% were writing their own appeals and not using a copywriter. 34% were only sending out 2-3 appeals (direct mail and email). If you want to test if a QR code has any lift do an A/B test. Let’s dive into the poll data. 27% were only sending out 4-5 appeals.

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Question Fundraising Org Mail 92

The Fundraising Authority

MARCH 28, 2021

In today’s media-overloaded world, your message could easily be drowned out by competing emails, social posts, and direct mail. Volunteers offer the perfect opportunity to put this theory to the test. This is especially true when engaging prospective donors who are new to your cause.

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Volunteer Donor Storytelling Linkedin 189

Bloomerang

JUNE 1, 2022

Direct mail is the most popular year-end giving marketing method. Conduct A/B testing. A/B testing is the process of creating two different versions of your year-end appeal and assessing which version receives the most engagement or inspires the most action from recipients. Direct mail response rate.

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Guide Giving Nonprofit Metrics 108

Bloomerang

AUGUST 16, 2021

Do more testing. Testing is a way to move from opinion to knowledge. Rather than guessing, design a test that will give you an evidence-based answer as to why one option performed better than another. Think about how you can A/B test your content and appeals. You can find a bunch of fundraising metrics to track here.

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Analytics Strategy Fundraising Benchmark 122

Tech Soup

AUGUST 13, 2010

We've talked a few times on this blog about the importance of testing how constituents respond to your website, but we've never really talked about how to run a test. If you think that testing a new web design or call to action requires an experienced web programmer, then you might be pleasantly surprised.

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Test Measure Web Newsletter 50

Neon CRM

AUGUST 25, 2023

They may appear on your website, in emails, at the end of social media posts, and even on direct mail materials! If you’re worried about cutting down the length of your call to action, use the WYLTIWLT test to make sure your call to action button will make sense to website visitors. I would like to.

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Action Language Nonprofit Student 98

Pamela Grow

MARCH 7, 2024

Your real test lies in converting these opens into donations. A Reactivation Email If your nonprofit has an email list that you’re mailing to consistently, you’ll want to make a practice of cleaning your list regularly. But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails.

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email Storytelling Newsletter Nonprofit 69

Saleforce Nonprofit

JULY 8, 2021

Testing isn’t just about answering one-off questions or settling a disagreement. Take the guesswork out of optimization with consistent A/B testing of different iterations of an email campaign. Take your campaign to the next level by telling that same story of impact across channels, including direct mail. Embrace Storytelling.

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email Marketing Strategy Tips 116

M+R

JUNE 22, 2023

That’s how I felt the first time I got a demo for Scout Quest, the dashboard my M+R colleagues developed to leverage data to enhance mail programs and help with things like deliverability , reactivation, and mid-level donor upgrades. So when I spot a tool that has real, honest-to-goodness usefulness, it’s irresistible. A lovely interface.

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Los Angeles Audience Google Channel 101

Bloomerang

DECEMBER 13, 2021

The subject line is like the envelope for a direct mail letter; it’s a critical part of your appeal “package” as 47% of email recipients open an email based on the subject line alone. According to direct mail expert Mal Warwick, the follow-up letter can boost your overall return by 15-25%. . Spend some time crafting your subject line.

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Tips Fundraising Pledge Mail 116

Connection Cafe

APRIL 11, 2011

On Sunday the cost of sending mail via the US Postal System goes up ( see exactly how much ). Certainly for those of us mailing things, this is a bummer but it doesn't mean we should stop our mailing efforts. Direct Mail + Internet = Integrated Success. Consider designing your direct mail with the following in mind: 1.

Mail 52

Mail Web Channel Influence 52

Cloud 4 Good

OCTOBER 13, 2021

With a robust feature set, Apsona provides a wealth of productivity features for nonprofit organizations ranging from cross object filtering and multi-step reporting to extensive data management and mail merge tools. We spent about six weeks with Apsona building and testing to complete the project.

Vermont 101

Vermont Nonprofit Doc Application 101

Bloomerang

SEPTEMBER 17, 2021

Test your donation process before the actual day. . As soon as your communication materials are ready to go and your team is on the right page, test out the methods and systems you’ll use to attract donors and accept donations. To make a good impression, create a special email or mail a package to make that initial introduction.

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Roles Giving Social Social Media 110

Pamela Grow

SEPTEMBER 14, 2023

Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What I can tell you is that you’ll be thinking differently about every aspect of your next mailing.

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Game Fundraising Storytelling Press 59

Byte Technology

DECEMBER 14, 2019

Because you’ve had direct communications with the freelancer through e-mail, phone or a video call, you know who the individual is that has assumed responsibility for the work you need done. Agencies which stand the test of time and have long-term clients have management which doesn’t pass the buck.

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Design Web Websites Project 130

M+R

MARCH 14, 2024

We weren’t sure what messaging angle to take with Pi Day after taking a step back from Penny Pi, so we started with message testing. We tested different angles on how to present the Museum’s mission in the context of Pi Day to see what would resonate most with folks, as well as images and taglines for the campaign.

Giving 95

Giving Museum New York City Boston 95

Whole Whale

SEPTEMBER 8, 2023

For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Test different calls-to-action and reduce friction in online giving.

Lesson 59

Lesson Fundraising Digital Test 59

NTEN

SEPTEMBER 22, 2011

Then we planned a series of tests to evaluate everything from our messaging to nuts-and- bolts fundraising tactics. Here is a closer look at how we tested: Should we frame our issue in a positive or negative light? In 2010, we started preparing months in advance for end-of-year fundraising. Will a video boost the response rate?

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Case Study Test America Studies 75

sgEngage

OCTOBER 17, 2023

Run NCOA and address standardization, test email addresses, remove deceased record — this is a year-round effort, but extra important for a big end-of-year push.” Always be testing and make sure your online experience is free of hiccups for your visitors. Scrub your data so it’s extra squeaky clean for your campaign!

Fundraising 103

Fundraising Donor Celebrate Chicago 103

Bloomerang

JUNE 7, 2022

One way to check for readability is to use a resource like the Flesch-Kincaid grade-level test to evaluate what you’ve written. Direct mail provider: You’ll also need a way to send your supporters your annual appeal letters via direct mail. A direct mail provider can help you send out letters quickly and efficiently.

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Strategy Tips Mail Database 90