ASU Lodestar Center

AUGUST 24, 2022

Illustration generated by DALL·E. The sustainability of the nonprofit sector relies on cultivating the next generation of donors. Pyser states, “ An organization that fails to engage and learn with millennials can be committing a failure in business judgement.” Direct marketing and communication toward younger audiences.

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CauseVox

JANUARY 21, 2022

Generating donor leads that transition to donors is not an easy feat. In this webinar, Chris Barlow, Customer Happiness Director at Beeline Marketing, will cover their 4-step process to generate great donor leads every month.

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Generation Process Donor Director 86

.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. Back in 2017, we could see that business was changing. Our research resulted in two books dedicated to positioning executives for success in digital markets. Navigate Industry 4.0

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.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

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AccelEvents

JULY 7, 2021

And in response, event marketing and sales teams use virtual events, hybrid events, and in-person events as optimized sales tools for increasing B2B sales. Whether your goals are to nurture business relationships or generate brand awareness, events can be a powerful tool. Can Event Marketing Be Optimized For B2B Sales?

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The Modern Nonprofit

FEBRUARY 1, 2022

Estimated Reading Time: 3 minutes Why You Should Run Your Nonprofit Like a Business. This value created could be a product or service for potential customers, as seen in the realm of business. But in order to achieve the greatest impact, nonprofits must invest in their companies – just like a business would. Invest in marketing.

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Business ROI Nonprofit Profit 105

AccelEvents

JANUARY 30, 2022

Running an event is one of the best things a business can do to promote its brand. And the truth is, any sized business can run a successful event as part of its overall marketing strategy. A virtual, in-person, and hybrid event can all be used in generating leads. How do events help with generating leads?

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.orgSource

SEPTEMBER 25, 2023

Maybe you’ve already experimented using generative AI to create content such as outlines, agendas, or even articles. Leverage ChatGPT to generate reports, articles, and newsletters. Use ChatGPT to design and conduct surveys and market research. Use ChatGPT to generate insights from your association’s data.

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Las Vegas Language Interaction Associations 221

.orgSource

FEBRUARY 5, 2024

It is the product of ongoing research to prepare our clients for success in digital markets. Those talks with association CEOs and executives who head businesses that service the association industry formed the basis for two books. With a growing business, things change, but they don’t get easier. I have a budget line for risk.

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Eric Jacobsen Blog

FEBRUARY 21, 2021

January brought the new Harvard Business Review Family Business Handbook , a comprehensive guide for how to build and sustain a successful enduring enterprise. If you are in a family business, serve as a silent partner or board member, or are contemplating becoming part of a family business, this handbook is essential reading.

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Nonprofit Tech for Good

JULY 9, 2023

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. It’s official.

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Media Cause

MAY 31, 2023

On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. What is Privacy-First Marketing? Why should I do this?

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AccelEvents

SEPTEMBER 11, 2020

An experiential event focuses on the attendee and is part of an experiential marketing campaign. Experiential marketing can be powerful as it puts the viewer into the experience of the messaging or the brand that created it. Some of the most powerful event marketing campaigns have stemmed from experiential promotion.

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Virtual Marketing Sponsor Goal 97

Eric Jacobsen Blog

MAY 30, 2021

A few months ago brought the new Harvard Business Review Family Business Handbook , a comprehensive guide for how to build and sustain a successful enduring enterprise. If you are in a family business, serve as a silent partner or board member, or are contemplating becoming part of a family business, this handbook is essential reading.

Business 52

Business Build Survey Generation 52

Candid

FEBRUARY 12, 2024

Once the preserve of large foundations and mega-donors, impact investing is growing in popularity, including among women and younger generations. According to Fidelity Charitable , it’s “the act of purposefully making investments that help achieve certain social and environmental benefits while generating financial returns.”

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AccelEvents

SEPTEMBER 8, 2020

Marketing for a virtual event is much different than marketing for a physical event, which means you need to make sure your marketing plan is up to snuff. . Because marketing for a digital event may need a different tactic, we decided to put together this guide to ensure your upcoming event is a success!

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Virtual Marketing Guide Stream 95

AccelEvents

MARCH 16, 2021

You must align your hybrid event schedule, features, and planning process with your marketing goals to maximize your hybrid event’s profitability. If not, it’s never too late to start implementing some of the tactics listed below for robust lead retrieval , marketing automation, and more. Building Your Event Marketing Plan.

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sgEngage

AUGUST 1, 2023

Rather than merely hoping you’re making a wise marketing spend—or simply doing what you have always done—it’s time to let the data drive your direct mail marketing programs. Direct mail is an important part of any multichannel marketing campaign. Even Gen Z loves direct mail.

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Mail Data Marketing Files 77

Tech Soup

MARCH 3, 2023

Here, continue learning about the various ways your nonprofit can raise funds, in particular by building relationships with businesses, foundations, and government organizations. In this two-part series, I've been expanding on some of the methods nonprofits can use to fund their work.

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.orgSource

APRIL 29, 2024

Generative AI is not a gift that lends itself to neat packaging. What should every CEO know about generative AI? Absolutely no other technology has made such a tremendous impact on business or society so quickly,” David noted. How many articles about AI have you read? Let me begin with a disclaimer.

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Learning Brain Associations Training 221

Bloomerang

SEPTEMBER 9, 2021

Bloomerang, the complete donor management solution for thousands of small and medium-sized nonprofits, announced they welcomed Ann Fellman as the company’s Chief Marketing Officer (CMO). The post Bloomerang Appoints Ann Fellman as Chief Marketing Officer appeared first on Bloomerang.

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Bloomerang

AUGUST 2, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Master relevant content marketing. That means that you must work to make relevant content marketing more readily accessible to your constituents. . Mastering online user experience and messaging.

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Content Marketing Strategy Fundraising 126

Connection Cafe

MARCH 26, 2021

Email campaigns are the platform and bedrock for any email marketing effort to engage businesses with their customers and build relationships. To harness the power of outbound email marketing, use a sound strategy to increase your business conversion rates. Importance of Email marketing strategy for B2B business.

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Business email Marketing Strategy 26

Neon CRM

SEPTEMBER 1, 2023

And when it comes to creating a nonprofit business plan for your organization, that’s a task that generally falls to the board—a situation that can create a big disconnect between what you need and what you actually get. Marketing and Communications: Strategies for promoting the nonprofit’s mission and engaging stakeholders.

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Pamela Grow

MAY 10, 2023

When it comes to marketing, holidays have long been recognized as powerful tools for for-profit businesses to engage with their target audience. Holidays like Christmas, Easter, and Halloween offer excellent opportunities for building comprehensive marketing campaigns that appeal to a broad audience.

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Celebrate Marketing Calendar Campaign 59

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Here is what you can do to prepare for the impacts of iOS15 on email marketing. How will iOS 15 impact email marketing?

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email Marketing Test Mail 104

NonProfit Hub

DECEMBER 17, 2020

Here’s how small businesses can leverage Instagram’s hidden likes. . Understandably, the pandemic crisis is taking a toll on small businesses and hitting ROI hard. Here is a guide to a set of ways a small business can overcome the COVID-19 Crisis. So why is this Feature Going to Help Small Businesses?

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Business Influence ROI Italy 60

Nonprofit Tech for Good

JANUARY 29, 2024

Brynne Krispin is a social media strategist for nonprofits and small businesses. Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. The landscape of nonprofit fundraising has changed dramatically in 2024.

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Social Media Organization Media Fundraising 256

.orgSource

OCTOBER 31, 2023

Kevin Ordonez,orgSource Managing Director of Business Strategy and I are going to explain why that’s a question everyone should be asking. Leadership, or how to navigate fast-moving digital markets and we’ll be sharing what we learned. Sponsored by Multiview What’s all the hype about generative AI?

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Sponsor Associations Law Hype 275

AccelEvents

MARCH 16, 2021

You must align your hybrid event schedule, features, and planning process with your marketing goals to maximize your hybrid event’s profitability. If not, it’s never too late to start implementing some of the tactics listed below for robust lead retrieval , marketing automation, and more. Building Your Event Marketing Plan.

Goal 59

Goal Marketing Virtual Synchronous 59

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

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.orgSource

APRIL 17, 2023

The technology promises to upend the way business operates. According to a study from Goldman Sachs, “Generative AI tools could impact 300 million full-time jobs worldwide, which could lead to a significant disruption in the job market.” Yet no one is sure how that new reality will unfold. Don’t be a team in name only.

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Skills Collaboration Communication Classroom 221

NonProfit Hub

FEBRUARY 4, 2021

Regardless of what type of business a nonprofit organization does, it requires a marketing campaign. Like-minded people need to know about your organization, and the right marketing concept will help you achieve this. What Do You Need to Write in Your Marketing Plan? What posts generated the desired audience action?

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Marketing Create Nonprofit Platform 88

Cloud 4 Good

MAY 5, 2022

As good marketers, it’s our job to ensure that our subscribers are receiving the content they want, at the time that’s right for them. This also helps to foster trust with your prospects, as it demonstrates care about their choices rather than just blanketing them with marketing emails that don’t speak to the topics relevant to them.

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email Marketing Communication Template 82

Nonprofit Tech for Good

SEPTEMBER 27, 2020

By Kristina Brunnler , Marketing Manager at MobileCause. 5) Leverage user-generated content in your #GivingTuesday campaign. Let’s face it, most nonprofits and even most businesses don’t have influencers in their marketing budget. In 2019, more than 20 billion social media impressions were made on #GivingTuesday.

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Nonprofit Tech for Good

JANUARY 20, 2023

It’s a strategy that works well in business, and it can do the same for nonprofits. For example, an activity-based fundraiser like a hike-a-thon might attract younger generations, such as Gen Z. Our marketing director, Ron, likes to think of the brainstorming process as a matrix: [fundraising type] x [theme].

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Qgiv

JUNE 10, 2022

Cora Ligon is the lightning bolt that infuses Ligon Marketing. With a unique energy and do-anything attitude, she understands that a community must network and join forces to create and grow successful businesses. Cora graduated from Regent University with a master’s degree in organizational leadership & international business.

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