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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Plain Language Example #1 .

Trend 316
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Supercharge Your Intern Program: 18 Proven Assignment Ideas Across Marketing, Data, & More

Whole Whale

They should answer questions the staff has about performance, give a 30k foot view of what happened, and generate insights about what’s working in a report. Bonus, have interns take the Whole Whale content marketing and SEO course. Super customer support Most websites have contact us forms that people then slowly respond to.

professionals

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Understanding the New Vision + Vocabulary of Marketing Cloud

Cloud 4 Good

Salesforce recently shared its vision for the next generation of Marketing Cloud, one that would help service teams and marketers create more personalized experiences that drive lifelong customer relationships. The Next Generation of Marketing Cloud. Pardot is now Marketing Cloud Account Engagement .

Marketing 101
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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

Brynne Krispin is a social media strategist for nonprofits and small businesses. Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. Make eye contact with your audience. Create content that resembles the feeling of someone making eye contact with you in a crowded room.

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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

Rather than merely hoping you’re making a wise marketing spend—or simply doing what you have always done—it’s time to let the data drive your direct mail marketing programs. Direct mail is an important part of any multichannel marketing campaign. Even Gen Z loves direct mail. Ask for and append cell phone numbers.

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Privacy-First Marketing for Nonprofits

Media Cause

On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. What is Privacy-First Marketing? Why should I do this?

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Stay in regular contact with newsrooms and pitch stories to help the organization reach a larger audience. 31. If there is a key campaign or event happening for the organization, ask the organization if you can forward information to: businesses or other organizations you are involved with. your neighbors. your family members.