NonProfit PRO

MARCH 11, 2022

You can read about generational giving but can understand it only if you lived it. When you have had a lengthy career in the fundraising field, you see generational giving at work. .

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Generation Influence Giving Trend 289

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

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Team Marketing Build Analysis 221

NonProfit PRO

OCTOBER 19, 2022

Here are seven ways we can expect to see the next generation of giving change. Nonprofits are poised now more than ever to embrace a new way of interacting with donors that will help them establish a donor base that is truly engaged.

Generation 298

Generation Difference Giving Interaction 298

The MatrixFiles

AUGUST 5, 2022

I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees. When proposing new initiatives, include the marketing and communications plan in the project budget. Her advice? Megan’s advice is brilliant.

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Proposal Communication Marketing Boston 246

Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. So what are some examples of successful nonprofit marketing campaigns? So what are some examples of successful nonprofit marketing campaigns?

Examples 101

Examples Campaign Marketing Cancer 101

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Email #1 ? Email #2 ?

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Trend Digital Marketing Fundraising 326

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 22, 2024

I’m excited to speak at the Nonprofit Marketing Summit: The Unthinkable on March 5-7, hosted by Community Boost ! Join my session “ Unlocking Productivity with Generative AI Writing Tools for Nonprofit Marketers ” on March 7 at 10:30 am PT. I’ll also share some practical tips for organizational or team adoption.

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Marketing Beginner Adopt Nonprofit 73

The MatrixFiles

AUGUST 13, 2022

I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees. When proposing new initiatives, include the marketing and communications plan in the project budget. Her advice? Megan’s advice is brilliant.

Proposal 130

Proposal Communication Marketing Boston 130

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner.

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Metrics Digital Marketing Retention 321

Volunteer Hub

MAY 13, 2022

Generation Z volunteers are a vital contributor to the nonprofit world. Who is Generation Z? Generation Z (or Gen-Z for short), represents individuals born between 1997 and 2012. According to a report , published by the Pew Research Center, Gen-Z is the most racially and ethnically diverse generation to date.

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Generation Volunteer Social Media Virtual 85

ASU Lodestar Center

AUGUST 24, 2022

Illustration generated by DALL·E. The sustainability of the nonprofit sector relies on cultivating the next generation of donors. Begin by asking what part of an organization’s mission is most appealing to younger generations. Direct marketing and communication toward younger audiences. Conclusion.

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Generation Milwaukee Wisconsin Donor 98

AccelEvents

JULY 23, 2021

No matter what this year brings, event marketing is an effective marketing tool for brands to have in their arsenal. What is Event Marketing? Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . Why is Event Marketing Important? Growth acceleration.

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Marketing Strategy Guide Sponsor 119

Whole Whale

AUGUST 16, 2022

AI image generators can create realistic images of people or things that don’t exist. If you’re struggling to come up with high-quality imagery for your social media posts, AI image generators can help. Generate Images for Blog Posts. AI image generators can help with that, too! Generate Imagery for Fundraising Materials.

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Images Generation Impact Artist 97

Cloud 4 Good

JUNE 28, 2022

Salesforce recently shared its vision for the next generation of Marketing Cloud, one that would help service teams and marketers create more personalized experiences that drive lifelong customer relationships. The Next Generation of Marketing Cloud. Pardot is now Marketing Cloud Account Engagement .

Marketing 101

Marketing Language Product Phase 101

CauseVox

JANUARY 21, 2022

Generating donor leads that transition to donors is not an easy feat. In this webinar, Chris Barlow, Customer Happiness Director at Beeline Marketing, will cover their 4-step process to generate great donor leads every month.

Generation 86

Generation Process Donor Director 86

Nonprofit Tech for Good

DECEMBER 19, 2023

AI made a strong showing in 2023, and email marketing best practices are still in high demand. Participants will learn how to create a social media strategy, how to craft a content marketing plan, and current best practices for using social media for community engagement and fundraising. Enjoy your holiday break and cheers to 2024!

Tech 287

Tech Social Media Nonprofit Adopt 287

AccelEvents

JANUARY 30, 2022

Events of all shapes and sizes can be used for lead generation, revenue growth, and brand awareness. To run a successful event, you need to market it and draw in potential attendees. How you develop your event marketing plan will depend on your event goal and the type of event you plan to run. . What is an Event Marketing Plan?

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Marketing Create Virtual Map 98

Donorbox

SEPTEMBER 23, 2021

Developing a solid email marketing program is absolutely essential to building a reliable, revenue-generating fundraising department. The post Email Marketing for Nonprofits: An Essential Guide appeared first on Nonprofit Blog. Table of Contents Why Invest […].

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email Guide Marketing Nonprofit 102

DNL OmniMedia

JANUARY 17, 2024

You can do this by preparing an engaging marketing plan that drums up excitement and draws in event attendees. In this guide, we’ll review five game-changing strategies you can use to activate your marketing potential and bring in more supporters, let’s begin! Email marketing. Demographics.

Game 52

Game Marketing Change Tips 52

Nimble AMS

MAY 5, 2021

Get ready to engage the next generation of members! Now more than ever, your organization needs a digital transformation strategy to engage the next generation of members and deliver value. Tirrah Switzer, Senior Product Marketing Manager, Nimble AMS by Community Brands. Join us and Salesforce.org on May 19 at 2:00 p.m.

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Generation Technology Associations Virtual 78

AccelEvents

JANUARY 30, 2022

And the truth is, any sized business can run a successful event as part of its overall marketing strategy. A virtual, in-person, and hybrid event can all be used in generating leads. How do events help with generating leads? Lead generation only works appropriately with the proper data collection and analytics.

Generation 52

Generation Registration ROI Stream 52

Whole Whale

APRIL 14, 2021

Now, Generation Z is taking center stage and are perceived to be the most philanthropic generation to date. Thus, they are much more engaged and willing to support organizations creating change in the world, but they can’t be reached like older generations – marketing to Gen Z will require a different approach.

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Marketing Tips Teen Generation 105

NonProfit PRO

OCTOBER 3, 2023

While recent advancements in generative AI have captured widespread attention, many businesses have not been able to take part in this transformation. AWS is excited to announce Amazon Bedrock, the easiest way to build generative AI applications with security and privacy built in.

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Amazon Generation Application Attention 219

Media Cause

DECEMBER 21, 2022

We’re even beginning to see an emergence of AI in marketing and art. . AI Image Generation. One of the most interesting recent applications of AI machine learning is image generation by text prompt. The application of these tools to nonprofit marketing is going to be another uncharted new world to navigate. Rights Issues.

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Arts Marketing Images Generation 52

Get Fully Funded

NOVEMBER 6, 2023

Capturing your event via picture and video all while transforming it into marketing collateral can help you recruit volunteers, surpass your fundraising goal , and boost signups for the next one. Let’s explore some top tactics for transforming your event into marketing material. Create a robust nonprofit marketing plan.

Marketing 52

Marketing Strategy Influence Social Media 52

Get Fully Funded

NOVEMBER 2, 2023

Capturing your event via picture and video all while transforming it into marketing collateral can help you recruit volunteers, surpass your fundraising goal , and boost signups for the next one. Let’s explore some top tactics for transforming your event into marketing material. Create a robust nonprofit marketing plan.

Marketing 52

Marketing Strategy Influence Social Media 52

AccelEvents

JULY 7, 2021

And in response, event marketing and sales teams use virtual events, hybrid events, and in-person events as optimized sales tools for increasing B2B sales. Whether your goals are to nurture business relationships or generate brand awareness, events can be a powerful tool. Can Event Marketing Be Optimized For B2B Sales?

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Marketing Virtual Awareness Platform 97

Nonprofits Source

DECEMBER 13, 2023

This is where healthcare SEO marketing comes into play. When leveraged well, this marketing tactic can revolutionize your organization’s online visibility and bring in a steady stream of new customers. What is healthcare SEO marketing? Keep in mind that 75% of online users don’t scroll past the first page of search results.

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Practice Marketing Strategy Search 52

Nonprofits Source

NOVEMBER 27, 2023

However, relying on digital ads can quickly eat up your marketing budget, and word of mouth might not get you the momentum you need to expand your reach quickly. Best of all, most of these are free or cost effective so you can get the most bang for your buck and maximize the value of your marketing strategy.

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Channel Business Marketing Effective 52

CauseVox

JULY 13, 2023

Finally, we’ll touch on tools that can increase your in-house power for self shot video content as well as using AI to help generate concepts and talking points for your videos. You’ll walk away with actionable strategies to secure more donors through video marketing. Case study review of successful video campaigns.

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Video Campaign Marketing Storytelling 67

Media Cause

APRIL 8, 2022

When you begin planning a paid campaign around generating leads, there are a couple of ways you can capture leads—through on-platform lead generation ads and lead forms hosted on your website or a campaign-specific landing page. . Just like all ad platforms are not created equal, neither are lead generation methods.

Generation 52

Generation Platform Websites Test 52

TechImpact

APRIL 23, 2014

You’ve invested in it, consistently update the content, post to your blog, and market events through your website. Google’s algorithm for generating this list is of course proprietary, but it is important to find out what search terms are being used to land users onto your webpage. Image courtesy of Stable Cash Income. come to mind?

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Generation Websites Social Media Search 234

sgEngage

OCTOBER 14, 2022

By pinpointing your organization’s purpose, you can unlock a powerful marketing tool that will enable audiences to connect deeper with your messaging. This visual representation can be very helpful when developing audience segments and marketing strategy. Purpose-driven communications are those that put brand-purpose at the center.

Communication 73

Communication email Marketing Museum 73

Nonprofit Tech for Good

DECEMBER 19, 2023

AI made a strong showing in 2023, and email marketing best practices are still in high demand. Participants will learn how to create a social media strategy, how to craft a content marketing plan, and current best practices for using social media for community engagement and fundraising. Enjoy your holiday break and cheers to 2024!

Tech 210

Tech Social Media Nonprofit Adopt 210

Nonprofits Source

OCTOBER 25, 2023

Technology is increasingly changing the future of nonprofit marketing , which is why your organization must leverage its software to keep up. And using nonprofit software to help you look at your donor data like a marketer can be your secret fundraising weapon. Online Donation Forms Marketing isn’t just about sharing a message.

Marketing 52

Marketing Support Demographics Nonprofit 52

AccelEvents

SEPTEMBER 11, 2020

An experiential event focuses on the attendee and is part of an experiential marketing campaign. Experiential marketing can be powerful as it puts the viewer into the experience of the messaging or the brand that created it. Some of the most powerful event marketing campaigns have stemmed from experiential promotion.

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Virtual Marketing Sponsor Goal 97

Bloomerang

JUNE 26, 2023

of respondents stating they planned to use email marketing in 2023. Use email campaigns to connect with donors and raise more funds Here are a few ways you can get started and make the most out of your nonprofit’s email marketing strategy. Reach out and grow your donor network with Bloomerang’s built-in email marketing tool.

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email Campaign Marketing Fundraising 80