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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Traffic has been called a vanity metric by some, because it is relatively easy to generate new traffic if you are not concerned about the quality. 1) Traffic. 2) Conversion Rates. 3) Engagement.

Metrics 310
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. So how can you build the top of your membership sales funnel? Looking to create even more value for your association in the industry?

Create 169
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4 Financial Metrics to Increase Transparency for Your Nonprofit

sgEngage

Building this trust with your community and stakeholders is only possible through radical transparency—sharing information into the world that showcases who you are as an organization, your strengths, and your areas of opportunity. But not all nonprofits are created equal. So instead, they don’t share anything.

Metrics 96
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To Build or Buy a Software Solution: Which is Right for You?

Association Analytics

We’ve all heard the catchphrase, “ if we build it, they will come. ” While usage is a great data point to evaluate your product’s success, there’s so much more to consider when weighing the options to build an in-house solution or use an off-the-shelf product. You need to have the right talent for a technical build.

Software 321
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3 Strategies to Build Your Organization’s Financial Capacity

sgEngage

Most organizations face frequent budget cuts, which creates organizational uncertainty and a scramble for new funding options. But what if your organization could engage in a more thoughtful and systematic practice to build your organizations’ financial capacity without making this tradeoff?

Build 93
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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

Monitor metrics such as engagement rates, content reach, and donor response. Let ChatGPT know what types of content you’re looking to create, such as social media posts, blog posts, video content, or educational articles. Be sure to continuously test and iterate to ensure optimal performance and user satisfaction.

Digital 296
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8 Steps for Creating a Nonprofit Innovation Culture

sgEngage

By creating a culture that leaves room for innovation, you will be able to improve how your nonprofit operates and makes decisions, benefitting both your internal and external audiences. By building on your abilities, you can enhance efficiency, improve your donor relationships, attract prospects, scale your operations, and much more.

Culture 78