Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. For the example below, we’ll be building out a sample Facebook Live co-branded series. 82% prefer live video over traditional social posts. .

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Raise Fund Phase Audience 325

.orgSource

APRIL 25, 2023

Whether it’s a restaurant, hotel, or doctor’s office, people create that five-star experience. People Architecture inspires and builds innovative HR business solutions one client at a time. Swim in Another Pool Learning to appeal to a variety of applicants creates the workforce you need for success. On a recent Association 4.0

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Application Statistics Culture Job 221

sgEngage

MARCH 18, 2024

Even though laws and structures are often driven from the top down, it is a combination of top-down leadership and grassroots movements that create sustainable change. Grantmaking equity lies at the heart of philanthropy’s mission to create positive social change and address systemic injustices.

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Philanthropy Action Structure Law 89

Candid

MARCH 21, 2022

In 2019, Candid partnered with CHANGE Philanthropy and Equity in the Center to advance the field’s knowledge by asking nonprofits about specific practices that build a culture of racial equity and inclusion within their organization. This information is collected alongside staff and board demographic data via nonprofit profiles.

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Practice Demographics Profile Charity 105

sgEngage

MAY 27, 2021

You can create a research-based fundraising strategy. . Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). These metrics provide a comprehensive, bird’s eye view of your organization’s fundraising and outreach efforts that you can use to craft a new strategy.

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Giving Retention Metrics Demographics 120

The MatrixFiles

FEBRUARY 23, 2024

At a time when higher education is facing public funding cuts, changing demographics and a challenging student debt environment, institutions are facing an uphill battle to sustain enrollments and stay relevant. One association conducts an annual brand tracker; trust in the association is one of the metrics.

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Associations Industry Government Education 130

sgEngage

APRIL 10, 2023

To help you get started, this article will explore four ways you can plan ahead now, including: Create a research-based fundraising strategy. Create a research-based fundraising strategy. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors. Start testing your outreach plans.

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Demographics Retention Donor Research 77

Nonprofit Tech for Good

AUGUST 9, 2021

That said, organic reach has been dropping slightly for LinkedIn Pages over the last year and will likely continue to do so, but the recent growth in its popularity, the demographics of its users, and the ability to connect with donors and engage corporate sponsors and foundations have made LinkedIn a must-use social network for nonprofits.

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Linkedin Practice Social Media Sponsor 361

Nonprofits Source

MAY 15, 2024

Create customer personas. For instance, if you own a dog grooming business , you could create customer personas for those with small dogs and those with large dogs. Then, tailor your communications according to each persona’s demographics, behaviors, preferences, and motivations. Create training resources.

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Map Digital Business Marketing 52

Qgiv

APRIL 9, 2024

SMART goals are the foundation of your social media strategy and should be tied to building brand awareness, increasing engagement with your community, or raising more funds. Social media provides plenty of tools to help you create an effective strategy that can make a huge difference in your organization and help you meet the goals you set.

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Social Media Media Guide Social 52

Get Fully Funded

JANUARY 5, 2024

Text marketing , also known as SMS marketing, can help your organization engage supporters, build relationships, and ultimately boost your fundraising results. Keep an eye on your metrics. Keep an eye on your metrics. Segment your list of contacts. Write tailored messages for every occasion. Ask every supporter to opt in.

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Practice Puerto Rico Fundraising Metrics 59

Association Analytics

JULY 22, 2021

Even without a complete data set (which is practically unattainable), you can still do things like send renewals, get event registrations, create membership reports and raise funds for your foundation. Keep monitoring the growth with metrics (for example, decreased number of duplicates, increase in completion rate of certain fields.).

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Data Analytics Associations Registration 169

Forum One

JULY 15, 2021

our demographics and interest areas). Building a personalization strategy: crawl, walk, run. In an ideal world, organizations can be aggregating these data points to build a comprehensive marketing strategy; but in reality, most organizations aren’t fully utilizing basic data sources to make informed decisions about their marketing.

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Personal Test Demographics Analytics 101

AccelEvents

JULY 28, 2021

While the overall target audience demographics may be similar, the event experience differs. Larger audience opportunities- Without being limited to building capacity at a strictly physical event, you can attract online attendees from all over the world. . 2) Create Inspiring Product Launches like Apple Launch and Special Events.

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Ideas Metrics Virtual Hosting 98

Bloomerang

JULY 19, 2023

Embracing a long-term view of these practices not only unlocks your nonprofit’s growth potential, but also builds and reveals your own professional aptitude for organizational leadership. Systematically keep track of the following: Donor metrics: Who are your supporters, and what interests do they share?

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Professional Leadership Develop Proposal 72

.orgSource

APRIL 10, 2023

Associations have been slow to respond to the reality of their members’ changing demographics. Some associations put power behind those words by quickly adopting strategies to expand gender, racial, cultural, demographic, and age distribution within their memberships as well as their leadership. trillion globally.

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Build Demographics Associations Voice 322

Qgiv

OCTOBER 9, 2023

Cause marketing is a great way to build a relationship with a business to make your fundraising more sustainable. The relationship cause marketing helps you build offers you a previous connection you can approach for future sponsorships, collaborations, and matching gift programs. What is cause marketing?

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Causes Marketing Impact Guide 52

sgEngage

NOVEMBER 14, 2023

Often, organizational structures within individual facilities and departments create their own data platforms and workflows that are not aligned with one another. Data inconsistencies: Data silos updated independently create more room for data entry errors and compromise the data’s usability. Enhanced security.

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Integration Data Nonprofit Platform 82

Bloomerang

JUNE 1, 2022

These statistics illuminate the importance of starting your year-end fundraising planning early and creating impactful written appeals to resonate with your supporters. You might not have experience creating a formal year-end giving strategy, or you may be looking to update your current strategy. Who were our biggest contributors?

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Guide Giving Nonprofit Metrics 111

Nonprofits Source

NOVEMBER 27, 2023

Luckily, there are a number of online platforms and resources at your disposal to create engaging marketing campaigns that will grow your customer pool, earn more revenue, and help your business reach new heights. Maintain a regular posting schedule, such as creating new blog content once a week or three times a month.

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Channel Business Marketing Effective 52

sgEngage

APRIL 26, 2023

Esports and livestreaming You would be hard pressed to find an organization that did not want to attract a younger donor base, as most organizations rely heavily on aging demographics, such as Boomers and Matures. Create new events, such as gaming tournaments for Mario Kart, NBA 2K, or Madden.

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Platform Charity Trend Badge 76

Bloomerang

MARCH 30, 2023

Establishing a volunteer engagement playbook Creating a volunteer engagement playbook will allow you to build out your organizational strategy and establish more meaningful and productive relationships with your volunteers. Metrics matter! Without these important metrics, you will be unable to measure your success accurately.

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Volunteer Strategy Organization Metrics 94

AccelEvents

AUGUST 15, 2021

How Do You Create a Hybrid Event? Creating a hybrid event is easier said than done. Here are some basics for creating a hybrid strategy: Come up with an event theme, topic, or genre. Events are an excellent marketing tool and can be used for everything from growth acceleration to community building. .

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Stream Hosting Virtual Registration 98

sgEngage

JULY 15, 2023

Implementing a donor management program allows organizations to create a simplified channel of communication with donors about outcomes, upcoming actions, and special events. Segment Donors The biggest tip for building a beneficial relationship with donors is understanding the person behind the donation.

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Management Donor Blackbaud Retention 52

sgEngage

APRIL 10, 2023

When you prioritize creating an impactful experience for your donor community, you’ll keep donors coming back and raise more funds for your school. Along with using data from previous campaigns, analyze your donors’ demographics, such as age group and average income. Peer-to-peer fundraising platforms.

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Donor Community Tips Fundraising 80

.orgSource

FEBRUARY 6, 2023

This representative should be dedicated to building lasting relationships with members and helping your organization fine-tune culture, products, and services to meet their changing needs. Prioritizes outcomes—views customer satisfaction as the significant metric of success. “Guessing about member preferences is not an option.

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Game Experiment Marketing Gartner 44

AccelEvents

JULY 23, 2021

Create positive opinions about a company, brand, service, or product. With event technology like Accelevents, you can build an event website , which can host custom branding for a white-labeled experience. . The value provided will be based on the event’s goal, your attendee demographics, and the types of sessions you host.

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Marketing Strategy Guide Sponsor 119

Bloomerang

APRIL 12, 2022

They can then use the information in the software to reach out to donors with personalized communications, ensuring they’re building genuine relationships with their supporters. Having this data in one place will help you create a more effective fundraising and communication strategy and build deeper relationships with your donors. .

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Software Management Donor Guide 103

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Create audience personas based on shared characteristics such as age, interests, and communication preferences. They’ve also been qualified as having the financial or other demographic markers of a potential donor.

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Fund Donor Strategy Search 52

Get Fully Funded

JUNE 16, 2022

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?”

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Raise Campaign Money Online 59

Qgiv

JANUARY 24, 2024

Before walking through the steps to create your own, let’s go over the six must-have elements of an effective, reliable fundraising strategy. Not only do great events raise money, but they also create lasting memories that inspire long-term relationships with your donors. There are eight key steps to creating your fundraising plan.

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Practice Strategy Guide Fundraising 52

Nonprofits Source

FEBRUARY 24, 2023

Therefore, if your small business hasn’t already created a digital marketing strategy , you could be missing out on meaningful engagement. Create customer personas. For instance, if you own a dog grooming business , you could create customer personas for those with small dogs and those with large dogs.

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Map Digital Business Marketing 52

sgEngage

AUGUST 23, 2023

If you feel your website could serve visitors more effectively, you might contemplate revamping it or even building a new one. Follow these steps to map user journeys: Create audience personas. Dive into your constituent data to understand your audience’s demographics. Tell your organization’s story. Assess website analytics.

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Websites Organization Tips Map 82

Qgiv

JULY 21, 2022

Create your company page. Before you can begin networking, you need to create your company page. To build brand awareness, your profile picture should be your nonprofit’s logo, and LinkedIn’s recommended profile picture size is 300 x 300 pixels. Network and create an outreach strategy. Create interesting content.

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Linkedin Social Media Practice Media 52

Whole Whale

SEPTEMBER 8, 2023

Participation builds loyalty and community. ” For nonprofits, this shows the value of thoroughly researching your donors’ demographics, history, and motivations before crafting appeals. Illustrate the concrete change created by donor support. Creating an always-on text-to-give campaign for impulse donations.

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Lesson Fundraising Digital Test 59

DipJar

SEPTEMBER 12, 2022

One of the main reasons that nonprofits create a marketing strategy is to connect with the right people. . Not only does this drain valuable funds, but it can create a negative experience for your supporters. This will help you create personalized communications, which supporters prefer over generic messages. . Demographics .

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Marketing Social Media Nonprofit Integration 52

Qgiv

JANUARY 12, 2023

However, creating a strong social media presence isn’t as simple as writing a post and hitting “send” or taking a few pictures and uploading them online. To maximize your potential across social media platforms, it’s essential to create a nonprofit social media strategy. How to Create a Nonprofit Social Media Strategy.

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Social Media Strategy Media Donor 52