[ASK AN EXPERT] What Are Some Foolproof Phrases And Words For Successful Fundraising Appeals?
Bloomerang
JULY 7, 2023
The human brain is simply wired to react when it hears this word. Per research by marketing strategist Gregory Ciotti , “our mid-brain lights up when we think about receiving something right away (and that’s the one [part of the brain] we want to fire up!).” It’s an ego booster that predisposes them to think well of you.
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