Eric Jacobsen Blog

JUNE 28, 2016

They introduce the world to a new category of product or service." And, they become category kings. Examples of category kings are Amazon, Salesforce, Uber and IKEA. Play Bigger is all about the strategy that builds category kings. Category design is the opposite of "build it and they will come."

Amazon 40

Amazon Companies Authoring Product 40

Eric Jacobsen Blog

SEPTEMBER 5, 2016

They introduce the world to a new category of product or service." And, they become category kings. Examples of category kings are Amazon, Salesforce, Uber and IKEA. Play Bigger is all about the strategy that builds category kings. Category design is the opposite of "build it and they will come."

Business 40

Business Amazon Authoring Companies 40

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

YouTube 221

YouTube Industry Leadership Podcast 221

Qgiv

JUNE 16, 2021

Knowing your donors is one of the most important parts of nonprofit email marketing, and it goes a long way in the donor cultivation process ! Chances are, donors in this category have a giving history with your nonprofit. How to segment lists for nonprofit email marketing. Want more tips for effective nonprofit email marketing?

email 59

email Marketing Donor History 59

Association Analytics

SEPTEMBER 8, 2022

And start segmenting data by categories that are relevant (e.g. Once you have this information, you can optimize your marketing efforts to get relevant messages to the right people at the right time. Use segmentation to make recommendations that help you get the best results from your marketing campaigns. New Audiences.

Data 169

Data Associations Product Stream 169

sgEngage

MARCH 13, 2024

New vs. Returning Participants People who were returning participants raised more money than brand-new people in all categories. Putting Benchmarks into Action So, what does all this mean for nonprofit P2P marketers and fundraisers? This is a consistent theme that the P2P industry has seen every year, and it makes sense.

Blackbaud 78

Blackbaud Report Fundraising Benchmark 78

Candid

DECEMBER 20, 2023

This category includes expenses related to operating your organization, such as rent, utilities, and staff salaries. Event planning, marketing costs, and fundraising software purchases fall into this category. The post Building a nonprofit budget: 4 steps to get started appeared first on Candid Blog. Fundraising costs.

Build 108

Build Nonprofit Fund Goal 108

sgEngage

MARCH 8, 2024

Sustainer benchmarks are up in all categories for all verticals in: Numbers of sustainers Revenue from sustainers Percentage of total revenue from sustainers This is welcome news. Putting Benchmarks into Action What does all this mean for nonprofit marketers and fundraisers?

Benchmark 79

Benchmark Blackbaud Report Online 79

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Lack of resources, expertise, leadership buy-in, choosing the right software tools (or the right strategic partners) all while trying to stay current on the latest marketing trends is overwhelming. Digital Marketing Plan Chapters. Chapter 2: Marketing Strategy.

Digital 111

Digital Marketing Guide Chapter 111

Nonprofit Tech for Good

MAY 13, 2022

With many ongoing marketing initiatives, whenever you see a boost in performance, it is fair to be wondering: was it that Facebook post that did really well, or are they all coming from the petition you’re running? The folks at Reforge say ‘attribution is the practice of understanding how you assign credit to marketing initiatives’.

Donor 298

Donor Track Campaign Facebook 298

Bloomerang

JANUARY 19, 2024

Reasons for giving through a DAF primarily fall into these categories: Donor had a windfall; want to preserve some of this money for philanthropic purposes. One thing you can do is help your donors who may fall into any of these categories set up a DAF. crypto, private stock, restricted stock, and limited partnership interests).

Donor 90

Donor Fund Giving Sponsor 90

sgEngage

MARCH 15, 2024

There are three “results” categories producing data points that can be measured. This category could include volunteer time, equipment, how many books were provided by a corporate partner, etc. The post Helpful Ways to Measure and Optimize Your Nonprofit’s Performance first appeared on The ENGAGE Blog.

Measure 91

Measure Help Analysis Metrics 91

Greater Giving

APRIL 6, 2023

You can create categories like “Volunteer of the Year,” “Rookie of the Year,” or “Lifetime Achievement Award.” Work with Marketing on a Social Media Campaign Create a social media campaign to showcase your nonprofit volunteers.

Celebrate 98

Celebrate National Volunteer Award 98

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. The top 13 on page SEO factors for content marketing. How to measure and track digital marketing success. Digital Marketing Plan Chapters. Chapter 1: Digital Marketing Plan.

Beginner 91

Beginner Digital Marketing Guide 91

Qgiv

SEPTEMBER 28, 2021

Best Support (overall, small business, and mid-market). The Support Index category is calculated based on quality of support and ease of doing business with Qgiv. The Easiest to Use index is awarded to the highest Ease of Use-rated product within the fundraising technology category. Fastest Implementation. Momentum Leader.

Award 52

Award Results Report Support 52

Qgiv

FEBRUARY 10, 2022

Best Support: Overall, Mid-Market, and Small Business – The Support Index category is calculated based on quality of support and ease of doing business with Qgiv. Easiest To Use: Overall – The Easiest to Use index is awarded to the highest Ease of Use-rated product within the fundraising technology category.

Award 52

Award Results Report Support 52

Qgiv

APRIL 15, 2021

Thanks to our clients, we received multiple awards in G2’s fundraising software category. Awards include Best Results overall award for the third consecutive year, Small Business Leader, Overall Leader, Momentum Leader, High Performer Mid-Market, and Best Support Mid-Market. “We Read Qgiv Reviews on G2. Read the Press Release.

Results 97

Results Report Technology Fundraising 97

Donorbox

MAY 5, 2021

So marketers say. An effective content strategy for nonprofits of every type and category can prove to be highly successful at receiving a good amount of donations by reaching people who are eager to help. The post 6 steps to Devise an Effective Content Strategy for Your Nonprofit appeared first on Nonprofit Blog.

Content 52

Content Effective Strategy Nonprofit 52

Qgiv

JULY 15, 2021

In G2’s fundraising software category Qgiv received the Best Results overall award, Best Support, Overall Leader, Momentum Leader, High Performer Mid-Market, Best Estimated ROI, and Fastest Implementation. The post Qgiv Named Top Nonprofit Fundraising Software by G2 and FeaturedCustomers appeared first on Qgiv Blog.

Software 52

Software Fundraising Press Award 52

sgEngage

APRIL 3, 2023

The shopping fundraiser program can also create branded marketing materials to help your nonprofit remind supporters to continue shopping for your cause over time. With the right program, you’ll be able to view real-time data on your fundraiser so you can easily recognize your top supporters and make improvements to your marketing strategy.

FAQ 71

FAQ Ideas Fundraising Nonprofit 71

Qgiv

JANUARY 8, 2024

Jasper AI is great for analyzing decisions and making personalized recommendations and is used primarily for marketing copy such as blog articles. Whether your collaboration works as a sponsorship or a cause marketing campaign , find a business that aligns with your nonprofit to boost awareness with strategic collaboration.

Trend 52

Trend Raise Tools Tips 52

OneCause

MARCH 27, 2023

Submissions open on April 3rd, 2023, for the following award categories: Fundraiser of the Year: This award acknowledges the rock stars among us, who aspire and inspire us each and every day. Full participation in RAISE is applicable for 4 points in Category 1.B The post Top Reasons to Attend RAISE 2023 appeared first on OneCause.

Raise 98

Raise Nashville Award Sponsor 98

TechImpact

JUNE 24, 2014

There’s so much talk over where a nonprofit’s audience is online, and where a nonprofit needs to be concentrating their social media marketing efforts. List sub-content categories. Identify category and theme. Theme,” and “Category.”. Image courtesy of Guardian Liberty Voice. We suggest either by quarter or monthly.

Facebook 142

Facebook Meme Social Media News 142

Bloomerang

JUNE 26, 2021

In the past, we’ve listed the “so and so memorial fund” for the total amount given in the appropriate category. I would simply count up all gifts from the Vanguard Fund and list them under that category. . Memorial donations counted with other donations; donors listed alphabetically within the appropriate giving category.

Gift 106

Gift Public Fund Donor 106

Nonprofits Source

SEPTEMBER 8, 2023

After all, your website’s success as a digital marketing tool depends on how user-friendly it is to your visitors, whether they’re exploring your website on desktop or mobile. This way, visitors who might land on a blog article or your donation form can easily find their way to another relevant page or resource that they’re searching for.

Widget 105

Widget Guidelines Websites Nonprofit 105

Greater Giving

NOVEMBER 21, 2022

Within that category, only a small amount of income comes from a large number of small and mid-sized donors, and the rest comes from a few major donors. Then, you’ll need to start marketing your planned giving program. Promoting planned gifts is often one of the more challenging areas of nonprofit marketing.

Question 75

Question Giving Gift Nonprofit 75

Pamela Grow

NOVEMBER 15, 2023

In this blog, we’ll cover some of the best ways to bring in more donations to your auctions—practices that you can use over and over again, without having to reinvent the wheel. A diverse set of auction items can: Attract a wider audience: A variety of items in different categories (e.g.,

Money 52

Money Sponsor Audience Platform 52

Candid

FEBRUARY 13, 2024

in 2022-2023, well above inflation and all other grantmaker categories. appeared first on Candid Blog. By contrast, salary increases at family foundations showed an inverse pattern to inflation, falling as inflation soared in 2021-2022 and rising to 9.5%

Rate 105

Rate Survey Roles Director 105

sgEngage

FEBRUARY 22, 2023

Michelle has dedicated her career to creating a more inclusive non-profit work culture as an advocate, expert in non-profit development and marketing, and mentor of BIPOC nonprofit professionals. Special events are certainly in this “ripe for change” category. Transforming Events Through DEI first appeared on the ENGAGE Blog.

Reflection 89

Reflection Mentoring Goal Culture 89

Allegiance Group

APRIL 15, 2024

In this guide, we’ll explore the basics of donor acquisition and some nonprofit digital marketing best practices for finding new donors. Engage new donors from the start with compelling digital marketing. Donor acquisition is the process of attracting new supporters and convincing them to donate to your cause through marketing efforts.

Fund 52

Fund Donor Strategy Search 52

Eric Jacobsen Blog

MAY 20, 2017

They introduce the world to a new category of product or service." And, they become category kings. Examples of category kings are Amazon, Salesforce, Uber and IKEA. Play Bigger is all about the strategy that builds category kings. Category design is the opposite of "build it and they will come."

Amazon 40

Amazon Authoring Companies Product 40

Top Nonprofits

MARCH 16, 2022

Your nonprofit’s website is the center of your communication and marketing strategy. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Use this logo on your website, letterheads, email, social media, and other marketing materials. Typography.

Websites 115

Websites Nonprofit Audience Mobile 115

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2018

At the same time, they represent a challenge to nonprofits trying to win the consumer and citizen attention they need, forcing them to compete in terms of how they take their brands to market. Only then will your nonprofit stand out from other nonprofit competitors and also compete against for-profit brands focused on the same category.

Impact 100

Impact Celebrate Profit Nonprofit 100

Museum 2.0

DECEMBER 10, 2014

Here are three blogs that I''m loving these days for breaks from the chaos. he has been blogging about arts management. His posts open up questions and ways of thinking about audiences, marketing, management, and engagement that get me thinking differently. He is based in Seattle, but the blog is pretty universal.

Arts 43

Arts University Ohio Empowerment 43

Nonprofit Tech for Good

JANUARY 16, 2012

Like most new social networking sites and tech start-ups, there is no Charity, Nonprofits, or Causes category – those will likely be added later when they see the rush of nonprofits signing up and using their site. In fact, pinning traditional marketing materials will likely be a complete flop. Upload your first Pins.

Profile 259

Profile Nonprofit Twitter Social Network 259

TechImpact

NOVEMBER 5, 2013

That’s why it’s important to not shy away from all the “dirty business” terms, such as marketing, technology strategy, exit strategy, finance, innovation, long-term planning, sales (yes, even sales–do you hold events or sell branded collectibles to increase awareness?). Don’t over-think it.

Lesson 183

Lesson Tech San Francisco Social 183

Have Fun - Do Good

OCTOBER 2, 2010

What blogs do you read regularly? I recently updated the Have Fun, Do Good blogroll (in my sidebar) to show a greater range of some of the blogs I read. I've listed them below under a few topic headings (to help you browse them), but many of them could fit into multiple categories. I'm always looking for new reads.

Green 63

Green Fun Technology Blogher 63