Classy

JUNE 30, 2021

The State of Modern Philanthropy 2021: Future-Proofing Your Fundraising reveals insights on fundraising success in the wake of a tumultuous year. From stats on conversion and acquisition to retention and supporter experience, check out the infographic below to get a peek at the data from the 2021 report.

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Fundraising Benchmark Stats Metrics 98

Qgiv

OCTOBER 17, 2023

Artificial intelligence (AI) can help busy fundraisers reduce time spent on administrative tasks, brainstorm new fundraising ideas, help with appeal writing, and more! Qgiv has also joined the Fundraising.AI “AI has been around for many years, but only recently has it become available for more consumer-based applications.

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Fundraising Press Test Industry 59

Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. Track your own data.

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Analytics Strategy Fundraising Benchmark 122

NetWits

APRIL 12, 2013

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study. A benchmark study is a tool, and like any tool, it depends on how it’s used.

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Benchmark Report Online NTC 116

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. Testing changes to your donation form to improve conversion rates.

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Fundraising America United States Track 82

Connection Cafe

FEBRUARY 25, 2020

In July 2019, The Opportunity of Collaborative Benchmarking whitepaper was released in partnership between Blackbaud, NetHope, and NTEN. The goal was twofold: To educate on the current value of benchmarking in the social good sector and. Insights into the Collaborative Benchmarking Survey Results.

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Benchmark Survey Collaboration Social 38

Connection Cafe

OCTOBER 20, 2014

There were a number of interesting findings from the new Luminate Online Benchmark Report , released at BBCON. What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. 9 Underutilized Retention Emails.

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Rate Conversation email Fundraising 55

NetWits

MAY 17, 2011

Register for our Social Fundraising Newsletter and immediately get access to the full reports used to construct this INFOGRAPHIC. Over the past five years peer-to-peer fundraising (aka social fundraising, event fundraising or friendraising) revenue has more than doubled online – reaching close to the billion-dollar mark.

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Fundraising Social Social Media Newsletter 279

Nonprofit Tech for Good

APRIL 2, 2020

2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. By increasing your conversion rate to 1.5% Focusing on your conversion rate is one of the few things you can do that can truly multiply your results. 3) Engagement.

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Metrics Digital Marketing Retention 310

Allegiance Group

MAY 16, 2024

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. These decreases continue the post-COVID trends, leaving many fundraisers to wonder when they’ll bottom out. Still, it’s a concerning trend.

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Trend Podcast Retention Nonprofit 52

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. 1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. Not all fundraising programs look alike.

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Action Report Practice Fundraising 75

NetWits

AUGUST 8, 2012

Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Taking a strictly intuitive position on online giving can actually be harmful to nonprofits overall fundraising efforts. Download Now!

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Offline Donor Online Fundraising 219

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

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Benchmark Digital Trend Report 62

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. While open rates were 14.72% (slightly up from the previous year), the average click rate on online fundraising appeals were.7%. Website Traffic and Conversion Rates.

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Benchmark Studies Money Raise 70

EveryAction

AUGUST 11, 2016

We’re just over halfway through 2016 and, if we’ve learned anything so far, it’s that online fundraising has really found its stride in the nonprofit sector. So all is well and the end-of-year (EOY) fundraising push should be more profitable than ever! EOY Fundraising Implications. Great news, right?

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email Spam Money Fundraising 100

Get Fully Funded

FEBRUARY 22, 2022

As your nonprofit starts to blossom, don’t be surprised if you are conflicted over how much to spend on nonprofit administration, especially fundraising. And fundraising. As the costs add up, you might be asking: How much of a nonprofit’s annual budget should be spent on administrative tasks and fundraising? The training.

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Fundraising Charity Mail Nonprofit 132

CauseVox

JULY 11, 2022

Peer-to-peer fundraising is on the rise and it’s no wonder since they typically raise twice as much compared to other types of digital fundraising campaigns. And who better to get peer-to-peer fundraising tips from than a nonprofit professional? Peer-to-Peer Fundraising Campaign. Who Is Invest In Kids?

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Tips Fundraising Sponsor Org 72

Nonprofit Tech for Good

APRIL 10, 2022

It’s OK to not include links in conversational tweets and replies, but even then sharing links to resources or call-to-actions (CTAs) is often appropriate and useful, especially in Twitter Threads. That said, if engaging in a public conversation on behalf of your organization on Twitter is unsettling, there are other ways to engage: 1.

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Twitter Practice Social Media Nonprofit 350

M+R

FEBRUARY 4, 2021

But the past is close behind, and there is plenty we can learn from the 2020 end-of-year fundraising season that will help improve our fundraising efforts in the year ahead. Revenue increases were widespread, but not uniform—some nonprofits saw an influx in mid-level and large gifts, while others grew their low-dollar conversions.

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Fundraising Gift Rate email 98

Everyaction

JULY 18, 2018

For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. Fundraising plan summary.

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Guide Fundraising Nonprofit Template 108

Greater Giving

JUNE 4, 2021

One of the most difficult tasks in fundraising is also the most important: asking for money. Some fundraisers find discussing money to be uncomfortable or impolite. Focus Conversation on the Sponsor, NOT You. From your very first pitch to a potential sponsor, you should be gearing every conversation to what the sponsor wants.

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Sponsor Open Create Conversation 83

Whole Whale

AUGUST 25, 2021

6 Trends in Fundraising Since 2015. For example, fundraising platform Fundly projects that the global crowdfunding market will almost triple by 2025. Here are some key things to know about fundraising online. Since Facebook’s fundraising tools launched in 2015, the platform has raised more than $2 billion for nonprofits.

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Stats Trend Mail Fundraising 96

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

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Benchmark Measure Organization Convio 71

NetWits

APRIL 6, 2012

While we were there, Blackbaud, NTEN and Common Knowledge released the 2012 Nonprofit Social Networking Benchmark Report. As social media, marketing and communications, and fundraising types continue to download and read the report we’re seeing more interest in the value nonprofits are placing on a Facebook Like (i.e.

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Facebook San Francisco Benchmark NTEN 241

NetWits

OCTOBER 31, 2011

Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. The 2010 eNonprofit Benchmarks Study found that as click-through rates increased, so did conversion rates.

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Rate Fundraising Stats email 155

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Let’s take three different trends reports and outline how to use them to optimize your fundraising strategy. This is where the increasing amount of nonprofit sector research reports can help.

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Hype Research Marketing Benchmark 52

Forum One

JANUARY 20, 2022

From website traffic to email fundraising campaigns, there are a great number of things you need to take into account to review your various communications activities. We dove into a number of industry benchmark reports to compile the following indicators that nonprofits should consider when planning for the year ahead. Email metrics.

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Metrics Digital Strategy Rate 73

Bloomerang

AUGUST 29, 2022

Use benchmarks to set your budget. The M+R 2022 Benchmarks have a section devoted to nonprofit digital advertising with breakdowns by format, organization size, and cause area. Asking someone to donate with a conversion ad or competitive search term can cost $50-100 per donation, or more.

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Digital Program Tips Nonprofit 119

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). Email Marketing Interactive Online Fundraising'

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Rate San Diego Open Benchmark 139

Classy

JULY 28, 2021

See What’s New In Fundraising. Get ready to deep dive into new considerations based on new data and what it shows us for the future of fundraising. By tracking your results year over year, you can explore opportunities for further acquisition and conversion optimization. See Where Your Fundraising Stacks Up.

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Experiment Donation Ideas Create 93

Care2

SEPTEMBER 30, 2014

Dunham and Company released an Online Fundraising Scorecard that looked at 151 nonprofits online fundraising activities. The report is troubling because the nonprofit community has been doing online fundraising for years and there are established best practices for optimizing conversions. Create Killer Landing Pages.

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Studies Online Fundraising Nonprofit 78

EveryAction

SEPTEMBER 20, 2016

I also tried out a lot of math jokes on her - check out the video to see how they landed, or read on for the highlights of our conversation. Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start.

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Metrics Social Media Measure Media 100

Greater Giving

OCTOBER 13, 2022

There’s a science behind WHY people give, and you can harness it to have more successful fundraising campaigns. Call on that shared passion for the mission to shape your conversation with your donor. It sounds simple, but many fundraisers forget the most important part of the ask: actually asking!

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Giving Gift Nonprofit Donor 85

Classy

AUGUST 19, 2021

He served on the board of Meals on Wheels San Diego County and Rancho Penasquitos Little League, giving him a proper understanding of what fundraising professionals need to succeed. Keep Up With the Data and Trends Informing Fundraising Today. Like much of our staff, Eric is no stranger to the social sector. Embedded Checkout.

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Product Design San Diego Management 52

CauseVox

JUNE 7, 2022

Usually, $10,000 is a common benchmark (but splitting that into two payments of $5,000 over two years could still be considered a major gift.). Diane was named a top-25 fundraising consultant by Philanthropy Media in 2016. Below are some of our major takeaways from the conversation! Watch the webinar on-demand here. Negotiating.

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Money Donor Tips Technique 64

Connection Cafe

OCTOBER 23, 2015

I love exploring the detail of fundraising campaign results. Open rates, click throughs, conversions, which constituents did what, who gave for the first time, who gave again….the All of this is why I am so excited for next week’s release of Blackbaud’s 2015 Luminate Online Benchmark report. Ok, I admit it— I’m a data dork.

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Benchmark Report Online Hints 20

Connection Cafe

APRIL 26, 2018

As reflected in the recently released Charitable Giving Report Spotlight: How Fundraising Performed in the Higher Education Sector in 2017 , donors have responded to the calls for support in a resounding way. The percentage of total fundraising that came from online giving reached 7.3%–a record high for higher education.

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Education Trend Conversation Giving 23