INDUSTRY INSIGHTS YOUR PEERS ARE READING
The peer-to-peer fundraising marketplace has undergone a transformation with momentum rapidly shifting toward individually directed fundraising and “DIY” or independent campaigns. What’s the Future of Traditional Peer-to-Peer Fundraising Events? MORE
It’s a new year and that means a new, comprehensive benchmark report on the performance of nonprofits using Luminate Online. After working in digital fundraising and marketing for over 8 years, I’ve learned the power of numbers. Analytics Driven Fundraising eBook. MORE
I love exploring the detail of fundraising campaign results. All of this is why I am so excited for next week’s release of Blackbaud’s 2015 Luminate Online Benchmark report. Yeah, I know, there are lots of benchmarks out there. billion dollars raised, it’s the biggest, baddest benchmark out there. Without a doubt, it’s the most comprehensive and reliable set of data on nonprofit online fundraising you will find anywhere. Ok, I admit it— I’m a data dork. MORE
It’s easy to host a benchmarking session and just present data. Why benchmark? Jay Odell, Vice President of Altru at Blackbaud, discussed why benchmarking data is important. Fundraising Data. Are you using benchmarks? MORE
All of these questions are answered and more in the 2014 M+R Benchmarks Study. has been raised through email fundraising. Image courtesy of M+R Benchmarks. Everyone knows you have to use email to advocate for your nonprofit’s mission. But how effective is it? MORE
Third Space Studio in collaboration with BC/DC Ideas, has released the third annual Individual Donor Benchmark Report , the results of a nationwide survey collecting fundraising data for small and medium nonprofits. The post The Individual Donor Benchmark Report is Out! MORE
Convio has released a new online fundraising benchmark report that is based on data from 600 of Convio’s nonprofit clients from January 1, 2008 to December 31, 2008. Compared to 2007, results for online fundraising were up 14 percent, email file growth was up 28 percent, and Web site traffic was up 20 percent. MORE
For the past 11 years, this study has gathered comparative metrics from nonprofits on email, social media, social advertising, fundraising, and web engagement. It not only includes the data, but walks you through a process of benchmarking your nonprofit. MORE
In 1860, the Pony Express was the fastest means to communicate from coast … Benchmarks & Stats Event Fundraising Peer-to-Peer Fundraising Social / Mobile benchmark Friends Asking Friends Social Media Social Media for Nonprofits MORE
In my previous posts, I shared how NEXT Worldwide and AIDS Arms encourage their participants to use centralized fundraising tools, but how do you know if your participants are using these tools? Are your participants personalizing their fundraising page with their own story and image? MORE
This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! If the business world is finding content marketing to be valuable we should pay attention and figure out if it’s a fit for us in nonprofit marketing, communications, fundraising, advocacy and program delivery. Fundraising is the top organizational goal for nonprofit content marketing. MORE
Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. MORE
The 2014 Luminate Online Benchmark Report is now available, just in time for #bbcon! It’s the largest and most comprehensive report of its kind, using data from nearly 800 Luminate Online customers to help you evaluate your overall strategies and performance in online fundraising. MORE
Who doesn't love big bold pictures with bits of trivia and data on online fundraising, advocacy, email and events that you can use to impress your coworkers? This year's 2012 Benchmark infographic condenses 56 pages of fundraising data in one awesome graphic. Author: Jill Ward. MORE
Here are a few of our first year benchmarks. Fundraising is the top organizational goal for nonprofit content marketing. Content Marketing benchmarks Blackbaud Content marketing Content Marketing Institute Nonprofit Content Marketing research “ Content marketing” is a buzzword of sorts. A term that you’re likely hearing about more and more – especially if you pay attention to the B2B or B2C marketing worlds. MORE
The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. Marketing Research Nonprofit Benchmark Studies Online Fundraising Trends This just in! MORE
This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! Fundraising is the top organizational goal for nonprofit content marketing. MORE
M+R and NTEN’s 2015 Nonprofit Benchmarks Report returns for the ninth year, the ultimate guide to nonprofit industry standards for online fundraising, advocacy, and list building. > Download the 2015 Nonprofit Benchmarks Study (and share it with your peers!) MORE
Peer to peer fundraising events like runs, walks and rides have become a staple for nonprofit fundraisers, and often bring in more revenue than any other fundraising campaign throughout the year. MORE
Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report. The report is packed with insights into how nonprofits are leveraging social networks as part of their marketing, communications and fundraising strategies. MORE
Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. MORE
The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. The median click-through rate for an advocacy email was 4.2%; the median rate for a fundraising email was 0.47%. MORE
The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. While overall fundraising increased by 10.2%, sustainer revenue grew by 20.4%. MORE
You may have heard that back in April, Convio released our 2010 report on nonprofit fundraising. Following up on Amber’s post yesterday , you’ll want to start by monitoring your web site traffic and fundraising statistics. Then, use the benchmarking report to identify some areas where you may be able to improve. Author: Lacey Kruger. MORE
Last month marked the inaugural meeting of a new benchmarking group created specifically to analyze and discuss trends in athletics giving [1]. However, participants in donorCentrics® benchmarking groups get access to data from each participating school. MORE
Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Total online fundraising is up 8% YOY, with double digit growth in both repeat and sustained giving. Great news here but nothing particularly revelatory as most of us would have predicted strong growth for online fundraising in general and continued success of sustained giving campaigns. MORE
For those of you who have not seen this before, the study looked at nearly 500 nonprofit organizations’ online marketing results and compiled a series of benchmarks for evaluating fundraising, email, advocacy, and marketing success online. Author: Quinn Donovan. MORE
The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Internet donorCentrics Multichannel Online Fundraising MORE
I’ll try to keep it short and just sweet enough to fill you in on everything you need to know about the new 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN. Thanks to Allyson for inviting me to guest post. MORE
Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Here are few key insights about multichannel givers from our 2011 Multichannel Fundraising Report. MORE
The sixth annual Convio Online Marketing Benchmark Index Study is now officially released. In fact, over the past five or six years, online fundraising has grown at a similar rate to retail e-commerce, good news for nonprofits. Author: Vinay Bhagat. MORE
Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. They feel they’ve found the secret fundraising sauce. MORE
The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. MORE
The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Not to worry, you can get a sneak peak at some of they key benchmarks in this terrific infographic that illustrates: Fundraising. Online fundraising grew 20% in 2011. Mobile Online Advocacy Online Fundraising Social Networking Trends MORE
Even wonder how your fundraising event is doing compared to other events in the industry? Benchmarks & Stats Event Fundraising MORE
We had a great time hearing about the new and innovative ideas buzzing around the event fundraising community. In case you missed it, we also unveiled our brand new 2011 Peer-to-Peer Event Benchmarking paper, and talked through how to use data to inform your event strategy. If you host a fundraising event, this guide will help you understand who your peers are, how to measure the success of your event(s), and how to improve performance for each metric. Author: Noel Beebe. MORE
The more I engage with clients the more I find myself wishing I knew what I know now when I was on the fundraising staff at a nonprofit. It is easy to be overwhelmed so I recommend you are strategic in your learning: Five Things You Can Do To Become a Better Fundraising Professional. MORE
The release of the 9th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. MORE
Similarly, the results or value of efforts we make in our fundraising can accurately be measured in numbers. Key Numbers in Peer-to-Peer Fundraising. Over time, we’ve isolated certain benchmarks that provide clues to the health of an event. MORE
There comes a time in every online organizer and fundraiser’s life when they ask themselves: is this normal? Published today, M+R and NTEN’s 2014 Nonprofit Benchmarks Study returns for the eighth year. 2013 really raised the bar for online fundraising. MORE
Next week the Peer-to-Peer Event Fundraising Benchmark Report will be unveiled at the Run Walk Ride Conference. Benchmarks & Stats Event Fundraising benchmarks event fundraising multi-channel fundraising peer-to-peer fundraising research MORE
Have you downloaded the 2014 Luminate Online Benchmark Report yet? Throwing back to the 2013 Benchmark Study , we witnessed an explosion of growth of sustainer giving – a 27% increase over the previous year. By Rachel Simon, Manager, Interactive Product Marketing. . MORE
Whether you are monitoring your event progress week to week until you reach the big day or you are reviewing your results, your fundraising event success depends on monitoring your metrics such as participant solicitation activity, average gift, as well as your middle to outlying fundraisers. MORE
Connection Cafe
MARCH 4, 2013
Next week the Peer-to-Peer Event Fundraising Benchmark Report will be unveiled at the Run Walk Ride Conference. Benchmarks & Stats Event Fundraising benchmarks event fundraising multi-channel fundraising peer-to-peer fundraising research
NetWits
APRIL 3, 2012
Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report. The report is packed with insights into how nonprofits are leveraging social networks as part of their marketing, communications and fundraising strategies.
Connection Cafe
JUNE 14, 2019
Last month marked the inaugural meeting of a new benchmarking group created specifically to analyze and discuss trends in athletics giving [1]. However, participants in donorCentrics® benchmarking groups get access to data from each participating school.
Connection Cafe
JANUARY 11, 2017
It’s a new year and that means a new, comprehensive benchmark report on the performance of nonprofits using Luminate Online. After working in digital fundraising and marketing for over 8 years, I’ve learned the power of numbers. Analytics Driven Fundraising eBook.
Connection Cafe
MARCH 14, 2013
The Science Behind Engaging your Supporters
MAY 15, 2019
Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018.
Connection Cafe
APRIL 3, 2012
The sixth annual Convio Online Marketing Benchmark Index Study is now officially released. In fact, over the past five or six years, online fundraising has grown at a similar rate to retail e-commerce, good news for nonprofits. Author: Vinay Bhagat.
Connection Cafe
NOVEMBER 18, 2015
The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior.
Connection Cafe
OCTOBER 16, 2014
Have you downloaded the 2014 Luminate Online Benchmark Report yet? Throwing back to the 2013 Benchmark Study , we witnessed an explosion of growth of sustainer giving – a 27% increase over the previous year. By Rachel Simon, Manager, Interactive Product Marketing. .
Connection Cafe
JANUARY 11, 2016
The release of the 9th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior.
Connection Cafe
APRIL 6, 2012
Who doesn't love big bold pictures with bits of trivia and data on online fundraising, advocacy, email and events that you can use to impress your coworkers? This year's 2012 Benchmark infographic condenses 56 pages of fundraising data in one awesome graphic. Author: Jill Ward.
Connection Cafe
OCTOBER 23, 2015
I love exploring the detail of fundraising campaign results. All of this is why I am so excited for next week’s release of Blackbaud’s 2015 Luminate Online Benchmark report. Yeah, I know, there are lots of benchmarks out there. billion dollars raised, it’s the biggest, baddest benchmark out there. Without a doubt, it’s the most comprehensive and reliable set of data on nonprofit online fundraising you will find anywhere. Ok, I admit it— I’m a data dork.
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 26, 2017
For the past 11 years, this study has gathered comparative metrics from nonprofits on email, social media, social advertising, fundraising, and web engagement. It not only includes the data, but walks you through a process of benchmarking your nonprofit.
Connection Cafe
OCTOBER 1, 2013
It’s easy to host a benchmarking session and just present data. Why benchmark? Jay Odell, Vice President of Altru at Blackbaud, discussed why benchmarking data is important. Fundraising Data. Are you using benchmarks?
Connection Cafe
OCTOBER 28, 2014
Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Total online fundraising is up 8% YOY, with double digit growth in both repeat and sustained giving. Great news here but nothing particularly revelatory as most of us would have predicted strong growth for online fundraising in general and continued success of sustained giving campaigns.
Connection Cafe
APRIL 24, 2014
Whether you are monitoring your event progress week to week until you reach the big day or you are reviewing your results, your fundraising event success depends on monitoring your metrics such as participant solicitation activity, average gift, as well as your middle to outlying fundraisers.
Connection Cafe
FEBRUARY 22, 2013
In 1860, the Pony Express was the fastest means to communicate from coast … Benchmarks & Stats Event Fundraising Peer-to-Peer Fundraising Social / Mobile benchmark Friends Asking Friends Social Media Social Media for Nonprofits
Connection Cafe
NOVEMBER 14, 2013
Here are a few of our first year benchmarks. Fundraising is the top organizational goal for nonprofit content marketing. Content Marketing benchmarks Blackbaud Content marketing Content Marketing Institute Nonprofit Content Marketing research “ Content marketing” is a buzzword of sorts. A term that you’re likely hearing about more and more – especially if you pay attention to the B2B or B2C marketing worlds.
NTEN
APRIL 28, 2015
M+R and NTEN’s 2015 Nonprofit Benchmarks Report returns for the ninth year, the ultimate guide to nonprofit industry standards for online fundraising, advocacy, and list building. > Download the 2015 Nonprofit Benchmarks Study (and share it with your peers!)
TechImpact
APRIL 25, 2014
All of these questions are answered and more in the 2014 M+R Benchmarks Study. has been raised through email fundraising. Image courtesy of M+R Benchmarks. Everyone knows you have to use email to advocate for your nonprofit’s mission. But how effective is it?
Connection Cafe
OCTOBER 12, 2011
We had a great time hearing about the new and innovative ideas buzzing around the event fundraising community. In case you missed it, we also unveiled our brand new 2011 Peer-to-Peer Event Benchmarking paper, and talked through how to use data to inform your event strategy. If you host a fundraising event, this guide will help you understand who your peers are, how to measure the success of your event(s), and how to improve performance for each metric. Author: Noel Beebe.
Frogloop
FEBRUARY 7, 2014
The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. Marketing Research Nonprofit Benchmark Studies Online Fundraising Trends This just in!
Connection Cafe
MAY 9, 2013
Similarly, the results or value of efforts we make in our fundraising can accurately be measured in numbers. Key Numbers in Peer-to-Peer Fundraising. Over time, we’ve isolated certain benchmarks that provide clues to the health of an event.
Connection Cafe
DECEMBER 12, 2016
The peer-to-peer fundraising marketplace has undergone a transformation with momentum rapidly shifting toward individually directed fundraising and “DIY” or independent campaigns. What’s the Future of Traditional Peer-to-Peer Fundraising Events?
Frogloop
MARCH 23, 2012
The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Not to worry, you can get a sneak peak at some of they key benchmarks in this terrific infographic that illustrates: Fundraising. Online fundraising grew 20% in 2011. Mobile Online Advocacy Online Fundraising Social Networking Trends
Connection Cafe
JULY 24, 2014
This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! Fundraising is the top organizational goal for nonprofit content marketing.
Connection Cafe
JULY 12, 2013
In my previous posts, I shared how NEXT Worldwide and AIDS Arms encourage their participants to use centralized fundraising tools, but how do you know if your participants are using these tools? Are your participants personalizing their fundraising page with their own story and image?
NTEN
APRIL 9, 2014
There comes a time in every online organizer and fundraiser’s life when they ask themselves: is this normal? Published today, M+R and NTEN’s 2014 Nonprofit Benchmarks Study returns for the eighth year. 2013 really raised the bar for online fundraising.
Connection Cafe
APRIL 5, 2010
For those of you who have not seen this before, the study looked at nearly 500 nonprofit organizations’ online marketing results and compiled a series of benchmarks for evaluating fundraising, email, advocacy, and marketing success online. Author: Quinn Donovan.
Frogloop
APRIL 9, 2012
The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. The median click-through rate for an advocacy email was 4.2%; the median rate for a fundraising email was 0.47%.
Connection Cafe
FEBRUARY 5, 2018
The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. While overall fundraising increased by 10.2%, sustainer revenue grew by 20.4%.
Connection Cafe
JULY 13, 2010
You may have heard that back in April, Convio released our 2010 report on nonprofit fundraising. Following up on Amber’s post yesterday , you’ll want to start by monitoring your web site traffic and fundraising statistics. Then, use the benchmarking report to identify some areas where you may be able to improve. Author: Lacey Kruger.
Connection Cafe
JULY 21, 2014
This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! If the business world is finding content marketing to be valuable we should pay attention and figure out if it’s a fit for us in nonprofit marketing, communications, fundraising, advocacy and program delivery. Fundraising is the top organizational goal for nonprofit content marketing.
Connection Cafe
APRIL 5, 2013
Peer to peer fundraising events like runs, walks and rides have become a staple for nonprofit fundraisers, and often bring in more revenue than any other fundraising campaign throughout the year.
Frogloop
APRIL 29, 2010
I’ll try to keep it short and just sweet enough to fill you in on everything you need to know about the new 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN. Thanks to Allyson for inviting me to guest post.
NetWits
AUGUST 8, 2012
Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. They feel they’ve found the secret fundraising sauce.
Robert Weiner
MARCH 25, 2009
Convio has released a new online fundraising benchmark report that is based on data from 600 of Convio’s nonprofit clients from January 1, 2008 to December 31, 2008. Compared to 2007, results for online fundraising were up 14 percent, email file growth was up 28 percent, and Web site traffic was up 20 percent.
SocialFish
AUGUST 5, 2014
Third Space Studio in collaboration with BC/DC Ideas, has released the third annual Individual Donor Benchmark Report , the results of a nationwide survey collecting fundraising data for small and medium nonprofits. The post The Individual Donor Benchmark Report is Out!
Connection Cafe
MAY 28, 2013
Even wonder how your fundraising event is doing compared to other events in the industry? Benchmarks & Stats Event Fundraising
NetWits
MAY 31, 2011
The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Internet donorCentrics Multichannel Online Fundraising
Connection Cafe
APRIL 22, 2013
The more I engage with clients the more I find myself wishing I knew what I know now when I was on the fundraising staff at a nonprofit. It is easy to be overwhelmed so I recommend you are strategic in your learning: Five Things You Can Do To Become a Better Fundraising Professional.
NetWits
MAY 30, 2012
Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Here are few key insights about multichannel givers from our 2011 Multichannel Fundraising Report.
Connection Cafe
JUNE 13, 2013
Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers.
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