Nonprofit Tech for Good

APRIL 2, 2020

2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. By increasing your conversion rate to 1.5% Focusing on your conversion rate is one of the few things you can do that can truly multiply your results.

Metrics 310

Metrics Digital Marketing Retention 310

Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. One of the biggest problems nonprofits face is improving their low donor retention rate. Start with benchmark data. This is part five in a six-part series.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). Figure 1: Opens and open rate.

Rate 139

Rate San Diego Open Benchmark 139

NetWits

OCTOBER 31, 2011

Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. Making link copy compelling will have immediate effects on click through rates. Wondering how to get more from your holiday email appeals ?

Rate 155

Rate Fundraising Stats email 155

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. Testing changes to your donation form to improve conversion rates.

Fundraising 82

Fundraising America United States Track 82

NetWits

APRIL 12, 2013

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study. A benchmark study is a tool, and like any tool, it depends on how it’s used.

Benchmark 116

Benchmark Report Online NTC 116

NetWits

MAY 17, 2011

Register for our Social Fundraising Newsletter and immediately get access to the full reports used to construct this INFOGRAPHIC. Over the past five years peer-to-peer fundraising (aka social fundraising, event fundraising or friendraising) revenue has more than doubled online – reaching close to the billion-dollar mark.

Fundraising 279

Fundraising Social Social Media Newsletter 279

Get Fully Funded

FEBRUARY 22, 2022

As your nonprofit starts to blossom, don’t be surprised if you are conflicted over how much to spend on nonprofit administration, especially fundraising. And fundraising. As the costs add up, you might be asking: How much of a nonprofit’s annual budget should be spent on administrative tasks and fundraising? The training.

Fundraising 132

Fundraising Charity Mail Nonprofit 132

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. 1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. Not all fundraising programs look alike.

Action 74

Action Report Practice Fundraising 74

EveryAction

AUGUST 11, 2016

We’re just over halfway through 2016 and, if we’ve learned anything so far, it’s that online fundraising has really found its stride in the nonprofit sector. So all is well and the end-of-year (EOY) fundraising push should be more profitable than ever! EOY Fundraising Implications. Great news, right?

email 100

email Spam Money Fundraising 100

M+R

FEBRUARY 4, 2021

But the past is close behind, and there is plenty we can learn from the 2020 end-of-year fundraising season that will help improve our fundraising efforts in the year ahead. Revenue increases were widespread, but not uniform—some nonprofits saw an influx in mid-level and large gifts, while others grew their low-dollar conversions.

Fundraising 98

Fundraising Gift Rate email 98

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

NetWits

AUGUST 8, 2012

Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Taking a strictly intuitive position on online giving can actually be harmful to nonprofits overall fundraising efforts. Download Now!

Offline 219

Offline Donor Online Fundraising 219

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. According to the report, response rates on appeals declined by more than 18%. Website Traffic and Conversion Rates. Nonprofit Benchmark Studies' Advocacy saw an 8.7%

Benchmark 70

Benchmark Studies Money Raise 70

Whole Whale

AUGUST 25, 2021

Direct mail response rate (to house): 4% Postage per letter: $0.49. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Direct mail response rate: (to house): 5% Postage per letter: $0.49. Direct mail response rate: (to house): 9% Postage per letter: $0.50. Foundation giving was $58.46 Mail stats.

Stats 96

Stats Trend Mail Fundraising 96

Forum One

JANUARY 20, 2022

From website traffic to email fundraising campaigns, there are a great number of things you need to take into account to review your various communications activities. We dove into a number of industry benchmark reports to compile the following indicators that nonprofits should consider when planning for the year ahead. Email metrics.

Metrics 74

Metrics Digital Strategy Rate 74

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. That said, if engaging in a public conversation on behalf of your organization on Twitter is unsettling, there are other ways to engage: 1.

Twitter 350

Twitter Practice Social Media Nonprofit 350

NonProfit Hub

OCTOBER 25, 2016

For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters. You’re now in.

Analytics 28

Analytics Goal Conversation Rate 28

EveryAction

SEPTEMBER 20, 2016

I also tried out a lot of math jokes on her - check out the video to see how they landed, or read on for the highlights of our conversation. Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start.

Metrics 100

Metrics Social Media Measure Media 100

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Let’s take three different trends reports and outline how to use them to optimize your fundraising strategy. This is where the increasing amount of nonprofit sector research reports can help.

Hype 52

Hype Research Marketing Benchmark 52

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Convio just released their latest benchmark report that examined over 500 nonprofit metrics in 15 sectors. Online Fundraising.

Benchmark 71

Benchmark Measure Organization Convio 71

Classy

JULY 28, 2021

See What’s New In Fundraising. Get ready to deep dive into new considerations based on new data and what it shows us for the future of fundraising. Desktop visitors may already be familiar with your cause, which could account for the higher donation rate we see. See Where Your Fundraising Stacks Up.

Experiment 93

Experiment Donation Ideas Create 93

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Relevant: Confirm that your goal, increasing the number of monthly donors, and how you plan to pursue it align with your organizational goals, fundraising priorities, and mission. Engagement level.

Analytics 52

Analytics Data Giving Metrics 52

3rd Sector Labs

APRIL 23, 2014

QUESTION: When you gave an example of a data management plan, you started from a fundraising plan. GARY: A good fundraising plan consists of strategies and tactics to be executed in order to achieve your fundraising goals. So, a good data management plan starts from the fundraising strategy.

Data 133

Data Management Rate Benchmark 133

Bloomerang

DECEMBER 19, 2023

We’ve grouped these solutions into the following categories: Donor Management Fundraising Project Management Communication Design Forms Marketing Events Website Content Management System As you assess each option, keep in mind that seemingly “free” platforms may still come with costs. Is it worth it to spend the money?

Software 85

Software Free Tools Adobe 85

The Science Behind Engaging your Supporters

JUNE 10, 2019

According to the M+R Benchmarks Reports , in 2018 mobile accounted for 48% of all traffic to nonprofit websites. Part of this can be chalked up to the conversion rates on mobile. Nonprofits reported that desktop conversion rates hovered around 21% with mobile conversion rates coming in at only 9%.

Mobile 61

Mobile Donation Rate Conversation 61

Care2

SEPTEMBER 30, 2014

Dunham and Company released an Online Fundraising Scorecard that looked at 151 nonprofits online fundraising activities. The report either gave a big "F" or a mediocre rating to most of the nonprofits in the report. Eight Online Fundraising Strategies You Can Do Right Now. Create Killer Landing Pages.

Studies 78

Studies Online Fundraising Nonprofit 78

Connection Cafe

OCTOBER 23, 2015

I love exploring the detail of fundraising campaign results. Open rates, click throughs, conversions, which constituents did what, who gave for the first time, who gave again….the All of this is why I am so excited for next week’s release of Blackbaud’s 2015 Luminate Online Benchmark report. the list goes on and on.

Benchmark 20

Benchmark Report Online Hints 20

Neon CRM

AUGUST 10, 2023

Nonprofit conferences can feature a variety of topics, like fundraising, marketing, nonprofit tech, and leadership. The conference presents a great opportunity for fundraisers across the nonprofit industry to hear from thought leaders and Neon One experts, network with other nonprofit professionals, and hone their fundraising skills!

Conference 98

Conference NTC Virtual Registration 98

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Retention rate (of participants, team captains, team members).

Metrics 42

Metrics Benchmark Fundraising Stats 42

Amy Sample Ward

MARCH 23, 2011

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. New Report: 2011 eNonprofit Benchmarks Study | NTEN – "A high unsubscribe rate is bad, right?

Web 105

Web New York City Lebanon Benchmark 105

Care2

MARCH 14, 2011

&# It’s a good question and hard to answer, especially if your online fundraising program is new and you have little data. Today, Convio released the Convio Online Marketing Benchmark Index Study. This annual report analyzes the online fundraising performance of approximately 600 nonprofits that used the Convio platform in 2010.

Raise 75

Raise Money Online Convio 75

Connection Cafe

MAY 19, 2014

One of the more interesting findings from the recently released 2014 M+R Benchmarks Study was that fundraising emails did not have a higher conversion rate in December. The study found that December fundraising email conversion rates were 0.06%, slightly lower than the overall rate of 0.07%.

email 39

email Time Fundraising Rate 39

Care2

APRIL 24, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Benchmark 28

Benchmark Studies Social Media NTEN 28

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 18, 2013

When studies like the Nonprofit Social Networking Benchmark Report find that the majority of nonprofits have raised less than $10,000 through social media , this news seems like it could make a big difference. That’s why nonprofits spend a lot of time and resources on designing donation pages that focus on conversion rates.

Facebook 122

Facebook Donation Grant Nonprofit 122

Qgiv

DECEMBER 7, 2022

Few things are as important to successful fundraising teams as clean data around your prospect portfolio and moves management. Standardization around portfolio tracking, donor interactions, documenting proposals, and next steps is critical to the health and sustainability of any fundraising program.

Database 52

Database Track Donor Management 52

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. So multichannel marketing is key to a fertile fundraising landscape.”.

Channel 118

Channel News Mail Blogger 118