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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. What is a GA4 Conversion? It’s official. What is a GA4 event?

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How are your conversation skills?

Hands on Fundraising

Conversation?! You don’t have to be a great talker to have this conversation. We’ve […] The post How are your conversation skills? We’ve […] The post How are your conversation skills? appeared first on Hands-On Fundraising. Don’t worry. Today I heard from an excited client about an email.

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How to Collect Compelling Stories to Use in Your Fundraising Work

The Fundraising Authority

Storytelling has become a hot topic in non-profit fundraising. There’s a reason for this change: storytelling is extremely important to good fundraising. As fundraisers, we need to be carrying on a constant conversation with our donors. Sometimes this conversation happens in person or on the phone.

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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

The landscape of nonprofit fundraising has changed dramatically in 2024. Imagine your nonprofit’s social media fundraising strategy as planning a trip to a new country. Ready to meet (and exceed) your 2024 fundraising goals? At the same time, nonprofits saw the largest trust decline of any American institution in 2023.

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The State of Nonprofit Fundraising Today — 9 Top Fundraising Methods

Nonprofit Tech for Good

Nonprofit fundraising had been due an upgrade to catapult it into the modern era for a while. That brings us to the state of nonprofit fundraising today. For a clearer picture of the sector, let’s look at some of the best nonprofit fundraising methods out there — encompassing a range of old and new methods.

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Frontline Fundraiser Credentials: 6 Things That Matter

NonProfit PRO

A frontline fundraiser can have a long list of credentials (schools attended, diplomas, certifications, etc.) Conversely, a frontline fundraiser can have no schooling, no credentials, no certifications and be an outstanding high-achieving frontline fundraiser. and be a total failure at actually doing major gifts.

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Pushing Beyond the Donation Envelope for Faith Based Fundraising Success!

NonProfit PRO

Join us for this highly interactive, panel conversation webinar to gain valuable insights and advice from faith-based fundraising experts, including Dan Kearns, Executive Director for the Society of St.