Nonprofit Tech for Good

APRIL 2, 2020

Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. It is more critical than ever to focus on the items that are going to have the biggest impact. . 1) Traffic. At the end of the day though, making small changes to your forms or calls-to-action can drive big gains.

Metrics 318

Metrics Digital Marketing Retention 318

M+R

JANUARY 11, 2022

The trend of fewer gifts and a larger average gift continued through this channel, though it was less pronounced than in the overall sample, and it appears that groups grew email revenue by sending more email. This contributed to the increase in average gift, as search has historically driven stronger average gifts than other ads channels.

Fundraising 109

Fundraising Gift Sample Benchmark 109

Media Cause

MAY 8, 2023

With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting. One of the best ways to plan your overall budget and budget by channel is by looking at specific KPI benchmarks for each channel, your industry, etc.,

Tips 52

Tips Organization Channel Benchmark 52

Volunteer Hub

NOVEMBER 29, 2022

Exceeding expectations and providing volunteers with a great experience can positively impact retention. You can use your job description to also reinforce your mission and the impact associated with each role. Volunteers should leave training with a clear understanding of your organization, its impact, and their assignment.

Volunteer 76

Volunteer Management Kansas Canada 76

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 92

Online Fundraising Benchmark Adwords 92

Amy Sample Ward

APRIL 27, 2011

When it comes to fundraising, though, one of the areas of most interest is motivation – this can help fundraisers and organizations align their message and delivery with the points of interest and the channels that are the most influential to the target audience. Yep, only 2% said celebrities were motivating their actions!

Celebrate 201

Celebrate Impact Fundraising Pakistan 201

M+R

JULY 27, 2023

Read time: 5 minutes Most nonprofits, even the smallest ones, include supporter cultivation in their messaging mix — the occasional thank-you email, an annual impact report, maybe a robocall at year end. That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Nonprofit Tech for Good

JULY 5, 2020

We studied 778 nonprofit organizations’ video posts on Facebook, Twitter and Instagram from January 1, 2019 – December 31, 2019 to establish benchmarks, identify trends, and uncover insights. In this article we’ll focus on just one of those key findings: how emotion impacts social sharing. My team at Tectonic Video wanted to find out.

Video 312

Video Share Social Social Media 312

Media Cause

FEBRUARY 16, 2024

One of the most valuable assets that any nonprofit can have is consistent marketing and paid advertising data—this is especially true in the midst of a major crisis or shift that deeply impacts society, like tough financial times or global events. Based on the data, shifting funds away from acquisition spend may become a reality.

Benefit 64

Benefit Marketing Change Time 64

Forum One

JANUARY 20, 2022

We dove into a number of industry benchmark reports to compile the following indicators that nonprofits should consider when planning for the year ahead. Overall online revenue (versus other non-digital channels). Total revenue by channel. Fundraising metrics. First-time donations (what % of your revenue depends on this?).

Metrics 74

Metrics Digital Strategy Rate 74

Nonprofit Tech for Good

OCTOBER 25, 2019

The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. 2) Cross-promote via multiple channels. 3) Send direct invitations to past creators.

Facebook 227

Facebook Raise Fundraising Audience 227

EveryAction

AUGUST 3, 2023

1,000 – $4,999) Recognition in annual report or website Invitation to exclusive events Subscription to a donor impact newsletter Silver level (e.g., While the perks and parameters can vary greatly from one organization to the next, here’s a sample major donor rubric: Bronze level (e.g.,

Strategy 177

Strategy Giving Fundraising Gift 177

Neon CRM

NOVEMBER 17, 2023

This strategy will encompass tailored activities, communication channels, and personalized interactions aimed at making their members more satisfied and encouraging them to contribute to the organization’s mission. FYI, nonprofits have an average email open rate of 24.11% , so use that if you’re in need of an initial benchmark.

Strategy 98

Strategy Measure Social Media Metrics 98

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Email has been around a long time now, and frankly such a massive increase in a fairly mature channel took me a bit off guard.

Benchmark 55

Benchmark Metrics Report Online 55

Care2

OCTOBER 18, 2011

The right structure and leadership for your digital/online team will impact your performance online more than any other initiative you will undertake. What are the different models for how organizations manage digital, and which are the most effective for today's multi-channel world?

Channel 63

Channel Team Digital Structure 63

sgEngage

JUNE 30, 2023

This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. Table of Contents The Impact of Nonprofit Marketing Types of Nonprofit Marketing Nonprofit Digital Marketing Breakdown What Challenges Do Nonprofit Marketers Face? billion emails in that year alone.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. 1. Many times, nonprofits, especially smaller ones, do not have the resources to hire outside consultants to measure the impact of their programs. Europe and Latin America. Report Out.

Measure 50

Measure Impact Program San Francisco 50

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Saleforce Nonprofit

AUGUST 12, 2021

Giving Tuesday — now a primarily digital-first giving movement — is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix. Giving Tuesday is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix.

Giving 112

Giving Tips Game Digital 112

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Trends Reports First, let’s look at reports that focus on large scale trends impacting the entire sector. This is where the increasing amount of nonprofit sector research reports can help.

Hype 52

Hype Research Marketing Benchmark 52

CauseVox

APRIL 13, 2022

Flexible metric counting for donations, activity, and impact. One best practice when designing your giving page is to showcase the impact of each donation amount. Meat Fight Embedded Donation Impact Directly Into Their Donation Page. Easy donation form with mobile payments.

Fundraising 74

Fundraising Benchmark Campaign Raise 74

Care2

JUNE 15, 2011

But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? Join us on Wednesday, June 29 from 3:00 PM – 4:00 PM ET for Multi-Channel Fundraising: Magic or Myth? And, what if you are “firing on all cylinders&# but you’re still not seeing magical multichannel results?

Channel 58

Channel Fundraising Blackbaud Advocacy 58

M+R

AUGUST 14, 2023

A creative and meticulous research program will help you breathe life into your messaging and allow you to connect with your audiences in a more impactful way. In some cases, we are seeing this channel perform even better than email in driving revenue, if you know what buttons to push!

Audience 52

Audience Research Free Test 52

TechImpact

OCTOBER 10, 2013

Benchmarking. Making information readily available to staff members keeps communication channels open and welcoming to questions and feedback about the new service. Nonprofits are surrounded by technology resources from sources like Tech Impact. What can’t they do now that they used to be able to do?

Technology 138

Technology Strategy Adopt Industry 138

M+R

AUGUST 7, 2023

A creative and meticulous research program will help you breathe life into your messaging and allow you to connect with your audiences in a more impactful way. In some cases, we are seeing this channel perform even better than email in driving revenue, if you know what buttons to push!

Test 52

Test Broadcast Influence Fun 52

The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. Arguably, measuring ROI on any kind of communication or marketing activity is a channel. Let’s do a deep dive on one example so you can see how this might work.

ROI 67

ROI Storytelling Measure Story 67

sgEngage

NOVEMBER 24, 2021

Additionally, the 2021 M+R Benchmark Report cites “The increase in overall giving was largely driven by more people giving rather than people giving more.” Share the impact. Have multi-channel consistency. In The Tipping Point , we found that 41% of new donors plan to give to a specific program or campaign in the future.

Blackbaud 98

Blackbaud Articulate Gift Global 98

Neon CRM

JANUARY 25, 2024

Impact Membership Retention Rate: How Associations Can Retain More Members 8 min read Read Now Tips for a Read-Worthy Member Newsletter As one of your organization’s central member communication hubs, your member newsletter is worth the time and effort it takes to get it right. Let’s get started!

Newsletter 52

Newsletter Content Ideas Tips 52

Qgiv

SEPTEMBER 2, 2022

An expert in her field, Lori has several decades of experience working with some of the largest commercial and nonprofits in the world, but prefers to use analytics for the greater good by helping social good organizations make a bigger impact in the work that they do. The economy is complex, and uncertainty is high. Donors respond to need.

Strategy 52

Strategy Marketing Giving Ukraine 52

TechImpact

MAY 12, 2014

If your nonprofit isn’t sure how to make the move to mobile, Tech Impact has you covered. ExactTarget – “The 2012 channel preference survey” (2012). Mobile received the largest percentage of unique clicks (40%), webmail was a strong second with 35% – Experian “Quarterly Email Benchmark Study” (Q2 2013).

Statistics 168

Statistics Mobile Marketing India 168

Socialbrite

OCTOBER 6, 2022

Donors are still eager to support the organizations and causes they care about, yet they expect to be engaged differently — often through digital channels. As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. Nurture donor relationships through digital channels.

Fundraising 69

Fundraising Statistics Paypal Retention 69

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. having your marketing team launch a new campaign and explore a different communication channel). This data should tell you whether your efforts are having a positive impact or need to be adjusted.

Analytics 52

Analytics Data Giving Metrics 52

Connection Cafe

MARCH 14, 2011

Downtime may be hard to come by with SXSWi , NTC and AFP International activity this week, but just in case you have a few minutes to burn waiting for a flight, train or a panel to start, I’m arming you with some exhilarating reading material — the Convio Online Marketing Nonprofit Benchmark Index Study. What about Haiti relief?

Convio 51

Convio Benchmark Studies Haiti 51

Qgiv

OCTOBER 3, 2023

ET, making the morning and early afternoon the best time to schedule appeals on your different marketing channels. According to MR Benchmarks 2023 , both Giving Tuesday and December 31 saw a 13% decline in overall revenue compared to 2021. On Giving Tuesday 2022, Qgiv’s platform saw the largest amount of donations occur between 10 a.m.

Trend 52

Trend Giving Social Media Gift 52

Bloomerang

AUGUST 21, 2023

Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. Therefore, be sure to diversify your fundraising channels to reach donors through multiple platforms, events, and initiatives. Show appreciation for their contributions and keep them informed about the impact of their donations.

Action 73

Action Report Practice Fundraising 73

Connection Cafe

NOVEMBER 18, 2015

The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. It impacts your segmentation strategy. That’s a pretty significant chunk of your list.

Benchmark 20

Benchmark Online Report Gift 20

Givinga

APRIL 6, 2021

It’s also important to set goals and benchmarks to track the progress of your corporate giving program, whether that is to achieve a certain percentage of employees engaged in giving, reaching the total matching funds, or another objective. Do you want to support local community issues or global issues?

Program 40

Program Giving Platform Companies 40