sgEngage

JANUARY 17, 2024

Your nonprofit relies on storytelling to forge emotional connections with potential supporters and spread awareness of your mission. The conversational nature of podcasts makes them a digestible way for supporters to learn about your nonprofit. Produce content for a low cost. Mission-driven.

Audio 77

Audio Podcast Content Phase 77

Candid

MARCH 25, 2024

Candid offers many resources to support organizations in searching for funding opportunities, writing grant proposals, and standing out among applicants. General operating support, or unrestricted grants, can be used to meet any organizational need, but those grants are largely the exception, rather than the rule.

Grant 105

Grant Organization Proposal Stream 105

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

Metrics 49

Metrics Spam Fundraising Rate 49

Neon CRM

MAY 31, 2023

Fundraising metrics are the key to unlocking your most effective, generosity-encouraging strategies. That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. Here are 10 fundraising statistics worth noting.

Statistics 97

Statistics Fundraising Metrics Mail 97

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2011

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. One point that he keeps making over and over: Metrics must have meaning or else they’re just numbers. Value Metrics: These are a handful of metrics that support over-arching goals.

Metrics 101

Metrics Social Media Media Social 101

Tech Soup

SEPTEMBER 2, 2022

This can help you to tailor your site and strategies towards potential volunteers and supporters, building awareness and growing donations. In this post, you'll find step-by-step instructions to connect your site to GA and some suggestions for a few metrics to track that will provide insights into your site activity.

Analytics 76

Analytics Google Instruction Instructional 76

Nonprofit Tech for Good

APRIL 23, 2019

In the 2018 Charitable Giving Stats from NP Source , 77% believe everyone can make a difference by supporting causes. So what is at the core of reaching new donors, retain existing donors, increase efficiency to support a cause? Is the platform scalable to support your nonprofit growth in upcoming years?

Metrics 261

Metrics Nonprofit Profile Platform 261

sgEngage

MARCH 15, 2024

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. Donor segmentation helps you use insights about donor preferences to engage supporters more deeply with your organization.

Measure 91

Measure Help Analysis Metrics 91

Qgiv

APRIL 22, 2024

Nonprofit marketing is one of the key components of getting your organization seen by potential supporters! While many may think of marketing as a for-profit pursuit, it’s also the backbone for nonprofits connecting with supporters and spreading awareness about your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

Bloomerang

MAY 22, 2024

Humanizing complex issues through compelling narratives not only raises awareness but also motivates individuals to support the cause emotionally and financially. By integrating analytics and reporting tools into donation platforms, organizations can gain insights into audience behavior, engagement metrics, and fundraising performance.

Storytelling 79

Storytelling Digital Integration Blended 79

Nonprofits Source

FEBRUARY 22, 2024

Usually, the main goal of nonprofit websites is to gain the support of web visitors. Assess your supporter data for general demographics, interests, and giving tendencies to get a better picture of the kinds of individuals who want to support your nonprofit. Keep an eye on the following metrics for your site: Web traffic.

WordPress 52

WordPress Content Strategy Create 52

Achieve

JUNE 1, 2023

You might send surveys or host meetings with high-level supporters to get their input on your organization’s strategies. Specifically, donor giving patterns can reveal insights about how to best reach donors across multiple platforms and secure their long-term support. Analyze your online giving trends and engagement metrics.

Donation 52

Donation Donor Giving Demographics 52

Qgiv

APRIL 9, 2024

Every dollar counts in the fundraising world, so the free marketing that social media provides can be crucial to raising awareness for your cause without breaking your budget. You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause.

Social Media 52

Social Media Media Guide Social 52

Whole Whale

MARCH 15, 2023

With that, email marketing can be used to provide more tailored information and announcements bringing awareness to your organization and helping to nurture subscribers toward taking action on your cause, initiatives, or events to the right audience.

email 75

email Difference Marketing Retention 75

EveryAction

APRIL 5, 2023

By asking the right questions , clearly advocating for your organization’s needs, and building a clear roadmap , you can make sure your board understands your situation and supports your ultimate goal of helping your teams work more efficiently and effectively through technology. Let’s dive in.

Technology 186

Technology Change Analysis Tech 186

EveryAction

JUNE 8, 2023

We asked our partners, what are some ways organizations doing advocacy can consistently engage supporters and keep them ready to take action with you, even outside of crisis moments? The goal is to move your position forward while engaging your supporter audience. Here’s what they said. Learn more at WeRaiseTheRoots.com !

Advocacy 143

Advocacy Local Poll Audience 143

Qgiv

OCTOBER 9, 2023

Cause marketing is a collaboration between a nonprofit like yours and a business that helps you raise money and awareness for your cause. A cause marketing campaign provides your nonprofit with a wider audience, an increase in revenue, and wider awareness for both your cause and your nonprofit. What is cause marketing?

Causes 52

Causes Marketing Impact Guide 52

Nonprofits Source

APRIL 3, 2024

Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly. Remember, your influencers built their platform by posting content that resonates with their supporters. Collaborate creatively.

Organization 52

Organization Online Influence Metrics 52

Qgiv

NOVEMBER 9, 2023

Increase awareness of your organization and its mission. Attract donors, volunteers, and other supporters. People are more likely to support organizations that they feel connected to. Here are a couple key metrics: Donations : Have your donations increased? Why is a nonprofit branding strategy important?

Strategy 110

Strategy Tips Nonprofit Conservancy 110

sgEngage

MARCH 21, 2024

You’ll want your IT team to be aware of the project so they can review any data security requirements or integrations that need to be established, for example. Goals and Metrics What does success look like? Document the specific goals you plan to accomplish, including any key performance metrics (KPIs) you’ll use to measure success.

Project 92

Project Fund Software Help 92

sgEngage

MARCH 18, 2024

Understanding Equity in Philanthropy Equity in philanthropy goes beyond simply providing financial support to charitable causes. Challenges and Opportunities Despite growing awareness of the importance of equity, there are still significant challenges facing the philanthropic sector.

Philanthropy 86

Philanthropy Action Structure Law 86

sgEngage

MAY 27, 2021

Whether you’re brand new to nonprofit work or a veteran of the sector, you’re probably aware that GivingTuesday is one of the most important fundraising days of the year for many nonprofits. Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). In fact, an incredible $2.47

Giving 119

Giving Retention Metrics Demographics 119

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Examples of campaign objectives and goals include: Building awareness of your nonprofit by increasing new website visitors by 20% in six months.

Communication 98

Communication Campaign Channel Measure 98

Get Fully Funded

MAY 9, 2024

As a marketer, you may need to supply more personalized marketing materials or help the development team adjust your case for support to align with the donor’s preferences. They may be active participants who attend every event or more passive donors who prefer to support you from the sidelines. Send personalized communications.

Gift 52

Gift Marketing Data Strategy 52

Nonprofit Tech for Good

APRIL 10, 2022

For example, on the first day of the Supreme Court confirmation hearings for Judge Ketanji Brown Jackson, @NAACP_LDF tweeted a New York Times article with a powerful quote from the article: It’s also worth noting that tapping into Cause Awareness & Giving Days is a good strategy for Twitter. Upload powerful photos and videos.

Twitter 343

Twitter Practice Social Media Nonprofit 343

.orgSource

MARCH 6, 2023

This metric is created by asking your constituents one simple question: “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?” If you track current events, Sharon advised, you are aware of the erosion of public confidence across a spectrum of institutions.

Associations 221

Associations Leadership Question Wisconsin 221

Qgiv

AUGUST 21, 2023

Many organizations use GivingTuesday as a social media campaign to increase fundraising and spread awareness for their cause. Begin your campaign with ads to increase awareness about your organization and the work you do in October. Created in November of 2012, GivingTuesday is a global movement to inspire generosity around the world.

Template 98

Template Retention Stream Social Media 98

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. The data already being collected about supporters holds insights that lead to more successful campaigns and fundraising efforts that generate greater revenue. Which of our supporters are the most loyal?

Data 69

Data Metrics Nonprofit Analysis 69

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

The type of content I share that supports these objectives includes: the best links on strategy and tactics for Facebook, discussion questions, and responding to people's questions. To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth.

Metrics 97

Metrics Benchmark Facebook Experiment 97

sgEngage

SEPTEMBER 11, 2023

Adding a golf tournament to your fundraising event roster is a win-win for your nonprofit and your donors—your nonprofit adds a reliable income stream and your donors get to support your mission through a fun activity. Social media is a great place to activate your support base as peer-to-peer marketers for your golf tournament.

Charity 79

Charity Create Sponsor Sample 79

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 6, 2023

Therefore, we need to recognize and respect this dynamic as we lead and support our teams. We may not fully relate to someone’s specific loss, but we can still act empathetically and provide support. They are embedding mental health support into leaders’ performance reviews, based on anonymous feedback from their teams.

Leadership 118

Leadership Organization Culture Skills 118

sgEngage

NOVEMBER 10, 2023

Nonprofit organizations benefit from recurring donations because they provide consistent revenue streams and help organizations maintain long-term relationships with supporters. Those who have made a donation before are already aware of your mission (which they’re aligned with) and have already made a financial commitment in the past.

Donation 52

Donation Blackbaud Retention Gift 52

Nonprofits Source

MAY 15, 2024

For example, if you launch a campaign to spread awareness of your hair salon right after you open, you might link to a page that details all of the services you offer in each of your emails and social media posts. Collect digital marketing KPIs Key performance indicators (KPIs) are metrics used to measure your digital marketing success.

Map 52

Map Digital Business Marketing 52

Media Cause

FEBRUARY 7, 2023

This is a great way to gain new potential supporters and donors by expanding your reach. When a client is looking to drive awareness —of their organization or something more specific, like an upcoming event—we will likely measure top of funnel metrics such as reach, video completions, or brand recall.

ROI 52

ROI Media Nonprofit Measure 52

Get Fully Funded

JUNE 16, 2022

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?”

Raise 59

Raise Campaign Money Online 59

Nonprofits Source

JULY 25, 2023

Rather than having to lead a marketing strategy on your own, expand your reach by tapping loyal ambassadors to support your organization. Recruit Well-Connected Supporters Picking the right ambassadors can greatly impact the success of your marketing and your fundraising outcomes. Let’s begin.

Marketing 52

Marketing Tips Fundraising Contest 52

Nonprofit Tech for Good

APRIL 3, 2022

It is tempting to allow board members to skip fundraising, but this useful list is designed to give board members a wide range of tasks they can choose from to support the financial growth of your organization, and only a few involve directly asking for money. Give in-kind support to the organization in a way that actually helps.

Fundraising 336

Fundraising Mail Law Donation 336