Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

Benchmarking, whether an informal or extensive research study, can be an incredibly valuable exercise because the numerical analysis can help you craft realistic measurable objectives. Identifying a SMART objective is an essential to success, but your organization needs to measure results in context. What did you learn?

Benchmark 96

Benchmark Social Media Measure Results 96

ASU Lodestar Center

JUNE 3, 2020

Performance measurement (PM) informs strategic decisions. To truly move the needle towards ameliorating social challenges throughout the world, we must revisit the efficacy of what has been measured and how. Use performance measurements sensitive enough to detect gradual changes so that small scale initiatives can be informative.

Measure 52

Measure Create Arizona Participatory 52

Achieve

AUGUST 27, 2017

But when fundraising isn’t top of mind, nonprofit leaders often turn their attention to another type of activity: the awareness campaign. Awareness campaigns typically are defined as a sustained effort to educate individuals and boost public awareness about an organization’s cause or issue. And who needs that?

Awareness 52

Awareness Campaign Metrics Measure 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

. Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 2: Measuring the Effect on Outcomes is Preferred to Measuring Outputs : Measure your results, not just numbers.

Measure 115

Measure Social Media Media Metrics 115

Bloomerang

MAY 22, 2024

Humanizing complex issues through compelling narratives not only raises awareness but also motivates individuals to support the cause emotionally and financially. By integrating analytics and reporting tools into donation platforms, organizations can gain insights into audience behavior, engagement metrics, and fundraising performance.

Storytelling 81

Storytelling Digital Integration Blended 81

NTEN

OCTOBER 24, 2011

And though we are making huge strides as a sector to understand the most effective techniques and approaches to using these tools, we still have a lot to learn about one of the most important areas of social media: measurement. Measuring your activities is as important as what you’re posting, or how many times a day you post.

Social Media 88

Social Media Measure Media Social 88

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

We’re trying to understand what continues work and what doesn’t and evolve practice. You need to be nimble and not blindly follow a template because it worked in the past. Measurement and learning are now more important than ever for success. And, that is how they measure success. This advice still holds true.

Facebook 135

Facebook Results Change Organization 135

Media Cause

FEBRUARY 7, 2023

Therefore, when we create a media campaign , we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested. This is when a campaign’s KPIs will tie directly back to the campaign investment to measure the paid media ROI. What is Paid Media and Paid Media ROI?

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ROI Media Nonprofit Measure 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? What is your measurement pilot?

Measure 96

Measure Social Media Media Social 96

Bloomerang

JANUARY 7, 2022

If you aren’t measuring donor engagement, you might have to. Donor engagement is a measure of all of the things that make up a complete donor profile, beyond just gift size and superficial demographic information. How Measuring Donor Engagement Can Empower You. See How Bloomerang Can Help You Measure Donor Engagement.

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Donor Guide Measure Summary 99

Candid

APRIL 13, 2021

Increase awareness of their missions. In the language of Google Ads, donations are one of the most valuable conversions an organization can measure. A conversion is any measurable action that a visitor takes on your website. Keep in mind, however, that you should measure meaningful conversions.

Grant 98

Grant Google Problem Analytics 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. Feeding America’s strategic plan has a broad goal to mobilize the public in three outcomes areas: donations, public policy advocates and brand awareness and foster engagement.

Feeds 102

Feeds Social Media Measure Summary 102

CauseVox

APRIL 6, 2023

Peer-to-peer fundraising can be a powerful tool for small nonprofits to raise funds and increase awareness about their cause. However, with the right strategies and tools, small nonprofits can achieve exponential results. How to quickly set up a campaign on CauseVox.

Fundraising 75

Fundraising Benchmark Metrics Nonprofit 75

Candid

APRIL 20, 2023

As you define your goal(s), also think about how to measure it. Here are a few examples: Increase awareness and expand your audience: success is measured by an increase in followers, but you could also track things like shares, reposts, and retweets. The results don’t matter if you or your team can’t keep up with the work.

Social Media 98

Social Media Data Strategy Media 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. grist.org’s key results are: Footprint: The reach of their activities, both online and offline.

Measure 97

Measure Policy Social Media Green 97

Association Analytics

JUNE 17, 2021

Perhaps some of those segments aren’t aware of services or aspects of the event they might find valuable. Results : We measure performance of the test and roll out the most effective campaign based on registration numbers. Which groups are most loyal attendees and which aren’t? Predictive Analytics to focus your marketing.

Associations 318

Associations Data Registration Analytics 318

Nonprofit Tech for Good

DECEMBER 12, 2019

What you expect the end result to be. 3) Regularly measure the results of high net worth donor engagement. Having this information available at a glance keeps everyone on your staff aware of the status of your organization’s relationships with wealthy constituents at any given time. Major Gifts Identification Report.

Relationship 244

Relationship Donor Management Sponsor 244

Candid

MARCH 27, 2024

If you’re inspired to update your nonprofit profile, you should know that the elements donors tend to review are programmatic and strategy details, charitable status, financial information, demographic data, and any available examples of how you are tracking your progress and measuring your results.

Profile 52

Profile Search Trend Museum 52

sgEngage

DECEMBER 1, 2022

Measurement Plan. Has an appropriate plan been laid out to monitor and measure the program outcomes ? If appropriate for the grant size, is an experienced independent evaluator involved to administer the outcomes measurement plan? In other words, is the nonprofit already thinking about what happens after this grant?

Proposal 87

Proposal Evaluation Grant Application 87

Greater Giving

DECEMBER 15, 2022

As a nonprofit, you should also use your marketing strategy to increase donor acquisition, spread awareness of your organization’s mission, and steward your existing donors for lasting engagement. Analyzing Marketing Results. Refresh your website with recent pictures, fundraising updates, and results of your work. Social media.

Digital 75

Digital Marketing Donor Channel 75

Bloomerang

MAY 26, 2023

This transition has also brought new risks that nonprofits should be aware of. We’ll discuss the potential risks associated with donation processing and provide proactive measures you can take to safeguard your nonprofit’s funds. Some payment processors take proactive measures to prevent fraudulent charges.

Fund 83

Fund Raise Method Process 83

Nonprofits Source

MAY 15, 2024

Adjust your digital marketing strategy according to the responses you receive to make clients feel valued and drive better results. The higher your business ranks in Google search results, the more likely people are to visit your website and invest in your products or services. Analyze your CRM.

Map 52

Map Digital Business Marketing 52

Media Cause

MARCH 29, 2023

If your nonprofit has been losing traffic over time, you’re getting out-ranked by competitors, or if you’re looking to increase donor awareness, an SEO strategy might be for you! It is the first step to creating an implementation plan that will have measurable results for months and years to come.

Analysis 52

Analysis Nonprofit Google Search 52

Cloud 4 Good

NOVEMBER 9, 2022

Salesforce’s nonprofit platform helps these organizations deliver services quickly and efficiently and measure the results. Effective Fundraising and Impact Measurement With Data. Organizations want to understand their stakeholders so they can provide better services, raise money, measure their impact, and expand their work.

Global 81

Global Ukraine Czech Republic Technology 81

ASU Lodestar Center

MARCH 23, 2022

According to Nonprofit HR's 2019 Nonprofit Diversity Practices Survey results , workforce diversity is the purposeful “recruiting, hiring, developing, and retaining” of employees who have divergent “backgrounds, educations, and experiences,” ensuring employees and leadership are reflective of the communities the nonprofits serves.

Develop 98

Develop Phoenix Demographics Reflection 98

Bloomerang

MAY 24, 2024

Often organizations have multiple lists, many of which the development staff are not even aware. Of course, your results may be different. Try to keep track of them this year so you have a baseline against which to measure next year. Even if you just get names, there are a number of services that will look up addresses for you.

Mail 89

Mail Build Nonprofit Charity 89

Candid

JANUARY 24, 2023

The experiment: taking a big swing at short-form video for social media Candid’s communications and brand awareness team proposed creating 22 social media videos that were under 90 seconds in duration over a three-month period, with the caveat that staff would not be overly burdened by the tasks involved. We also opened a TikTok account.

Video 140

Video Social Media Evaluation Audience 140

Nonprofit Tech for Good

APRIL 23, 2019

But due to many common challenges to constantly reach new donors, retain existing donors, and increase operational efficiency the amount of effort to impact lives doesn’t always result in the high return it should. Are you able to measure outcomes that directly relate to your cause? How much awareness campaigns were created?

Metrics 261

Metrics Nonprofit Profile Platform 261

sgEngage

APRIL 19, 2023

A few key things to keep in mind: AI measures probabilistic outcomes in response to a question to determine what data it should show. Be Aware of the Human Bias Toward “Resulting” We tend to think about accuracy in terms of results, not in terms of process. Author and poker champion Annie Duke calls this “resulting.”

Model 73

Model Italy Test Generation 73

Media Cause

FEBRUARY 1, 2024

In today’s increasingly digital world, marketers rely on online platforms to plan, implement, build, execute, and measure their campaigns. Email Marketing Platforms: An email marketing platform builds, sends, and measures email efforts. Simply put, MarTech is marketing! This can be part of a CRM or a stand-alone platform.

Marketing 59

Marketing Platform Social Media Aggregator 59

Nonprofits Source

APRIL 3, 2024

Enhance Your Membership Website As the digital hub for your membership-based organization, optimizing your membership information page is the best way to spread awareness about your programs online. If you occupy the top spot on a relevant Google search results page, you can funnel that immense viewership to your membership marketing content.

Organization 52

Organization Online Influence Metrics 52

Qgiv

APRIL 22, 2024

While many may think of marketing as a for-profit pursuit, it’s also the backbone for nonprofits connecting with supporters and spreading awareness about your mission. SEO helps you get your content seen by the different algorithms that run search engine results.

Marketing 52

Marketing Guide Nonprofit Channel 52

EveryAction

JUNE 15, 2017

That’s why EveryAction now integrates directly with Facebook Ads Manager to help users build awareness around promoted issues, grow a supporter base, and inspire individuals to take action. They can also assign a source code to the plan to track results in reporting.

Integration 100

Integration Facebook Contact ROI 100

Saleforce Nonprofit

AUGUST 5, 2022

Public ideas about health are changing rapidly as a result of technology, medical research, and preventive and wellness services. The move resulted in 95 million fewer cigarette packs sold and a 4% increase in nicotine patch purchases. Purpose-Driven Companies use a Purpose Mindset to Advance Measurable Goals.

Companies 106

Companies Alaska Malta Philanthropy 106

Connection Cafe

JANUARY 27, 2020

As I am sure we all have heard over the past few years (or maybe much longer), we need to demonstrate the results of our programs and tell our organization’s impact story in order to update our board, grow our donor base and develop new programs. Within healthcare, data and results are at the forefront. Result or Behavioral Change.

Impact 28

Impact Program Measure Data 28

Nonprofit Tech for Good

JANUARY 17, 2019

Monitor important dates : there are numerous awareness days that are relevant to your organization. It’s an easy way to set measurable goals and to align your objectives with your daily posting. 10) Measure success. Once you start using your content calendar, you will need to measure the effectiveness of your posts.

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Calendar Social Media Content Media 275

Forum One

APRIL 30, 2024

They should function as intended, and there should be measures in place to prevent and mitigate harmful malfunctions or misuse. It’s important to be able to test various pre-trained models to determine which delivers the best results. Safety and Reliability: AI systems should be safe and reliable.

Conversation 94

Conversation Guide Model Application 94