article thumbnail

12 Must-Know Stats About Social Media, Fundraising, and Cause Awareness

Nonprofit Tech for Good

Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention. Your instincts have served you well. Source: Avectra.

article thumbnail

6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

As they approach or enjoy their retirement years, many from this generation are actively involved in philanthropy, making valuable contributions to charitable causes. They are known for their loyalty to the causes they support. Gen Xers often prefer to support causes that directly impact their communities. organizations** 25.9%

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Fundraising Trends to Watch for in 2024

Nonprofit Tech for Good

By Wendy Mercurio , Content & Education Specialist at Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Local celebrities can increase awareness of an organization tremendously. Gen Z are often referred to as ‘philanthro-kids’ and for good reason!

Trend 311
article thumbnail

8 Best Practices for Nonprofit Event Fundraising

Nonprofit Tech for Good

Nonprofit fundraising events can be a great opportunity to bring the support of donors, volunteers, and fundraisers together in real life to rally around your cause, whether it’s through a nationwide 5k or a local bowl-a-thon. Refer back to your goal and really think about what supporters might best fit your event.

Practice 278
article thumbnail

Advocacy Campaigns: 5 Essential Tools to Support Your Cause

DipJar

For example, a campaign that aims to spread awareness may not have as much interest in bill tracking software as a campaign devoted to influencing a specific piece of legislation. . Digital advocacy campaigns refer to campaigns that are run almost exclusively online. Posting calendars. Links to ways supporters can get involved.

article thumbnail

4 Easy ways to recruit for your virtual lobby day

EveryAction

In short: there are plenty of reasons supporters may want to get involved in your virtual lobby day—make sure they’re aware of it. For reaching supporters instantly with last-minute reminders and other important information, mobile messaging (sometimes referred to as texting or SMS) is especially useful.

Virtual 163
article thumbnail

The complete year-end guide to maximizing matching gifts

EveryAction

People tend to experience heightened generosity and are increasingly motivated to make charitable contributions, which explains why so many nonprofit fundraisers refer to this period as the year-end giving season. Spread awareness of matching gift programs throughout the year. Thank and acknowledge your matching gift donors.

Gift 201