EveryAction

AUGUST 11, 2016

This post originally appeared in NTEN's July Connect newsletter. In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. What Email Deliverability Is and Isn’t.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2014

I’m giving away a free registration to NTEN’s Leading Social Change Summit. NTEN is hosting the “ Leading Change Summit ” in San Francisco from September 3-6th. (Early bird registration ends on July 31 and scholarship information is here. I’ll pick a winner by July 3oth.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar.

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NTEN

JUNE 14, 2012

So we decided to do it again: We teamed up with M+R and the organizations who participated in our 2012 eBenchmarks Study to get a closer look at how nonprofits are using Facebook Pages to engage their audiences. To download the 2012 Benchmarks Extra: Facebook, simply “like” M+R's page on Facebook.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

Once you download the Fundraising Ideas e-Book you’ll gain insight into: 6 Steps to a Well-Measured Social Fundraising Campaign by Beth Kanter, Social Media Expert and Author of Measuring the Networked Nonprofit. The book has useful content curation tips, but what really reasonated was this one: Organize based on audience needs.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

During the discussion, one of the partners asked about how they track whether engaging with their audience on Facebook or other social channel might lead to donations. For the So What rule to work, you have to follow the 7 steps of measurement and have worked out a ladder of engagement. The Honest Looser Award.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." And, it also includes measurement - not just qualitative information. It uses metrics to measure your results and help you improve your strategy over time. Defined Audience.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. What's common to both is the use of metrics to measure results. Make sure you have a measurable goal. You must be able to attain ROI.

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Amy Sample Ward

MARCH 23, 2011

New Report: 2011 eNonprofit Benchmarks Study | NTEN – "A high unsubscribe rate is bad, right? Not necessarily, according to the 2011 eNonprofit Benchmarks Study, just released at the 2011 NTC by M+R and NTEN. Today, on every measure of growth and engagement, Twitter is growing at a record pace.

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NTEN

MAY 20, 2013

In the NTEN community, the concept of "IT Staff" has been more fluid and inclusive, but we also know that many nonprofit professionals who have information technology responsibilities are either not given formal "information technology" titles, or don''t self-identify as "IT Staff" -- and often both cases are true for an individual.

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3rd Sector Labs

APRIL 23, 2014

We opened with a short audience survey about nonprofit data management. QUESTION: NTEN just held an online fundraising benchmark webinar, where they talked about email open rates being low, and organizations raising something like $17 for every 1000 emails sent. Based on our work in the field, the feedback was not unexpected.

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Data Management Rate Benchmark 133

Care2

OCTOBER 27, 2014

This is one of the key concepts that I discuss in my book Social Change Anytime Everywhere , co-written with Amy Sample Ward of NTEN. Motivating your target audiences to take action through targeted engagement. Defining measurable goals connected to specific outcomes. There are no short cuts to creating social change.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2010

Who is the target audience? What is your message and what do you want the audience to do? How do your all your communication channels work together to inform, engage, and motivate? Is mobile the best way to reach your target audience? How will you measure success? What is your objective?

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NTEN

SEPTEMBER 14, 2011

This five-week series of classes, designed and presented through a partnership between Idealware and NTEN, will walk you through the soup-to-nuts process of creating just such a campaign. Participants will learn: To create overall campaign plans that consider both audience and message. How to define and measure success.

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Tech Soup

OCTOBER 16, 2012

Digital: What Every Charity Leader Should Know features insight from influential leaders in the nonprofit sector including Marnie Webb, co-CEO of TechSoup Global; Beth Kanter , author of Measuring the Networked Nonprofit ; and Martha Lane Fox, chair of Go ON UK. Technology can help charities save money and time. " Mobile is the future.

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NTEN

SEPTEMBER 30, 2010

We struggle with that ourselves here at NTEN. Over the course of this intensive workshop, you'll actually design a social media plan that makes sense for your own goals and audiences -- complete with the measures, policies, and tangible benefits that will help you gain the support of your whole organization. >

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2012

She is also the Membership Director at NTEN: The Nonprofit Technology Network. The campaign is an example of an integrated social/mobile campaign that seamlessly integrates the message across different channels for different audiences. Goodwill has learned from measuring its mobile strategy. Check it out on your mobile phone.

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Connection Cafe

FEBRUARY 23, 2012

And that means asking if mobile is right for your audience. A good mobile strategy starts with your audiences and works backwards from them – rather than thinking of your audience after you’ve selected a shiny mobile solution! How are you going to measure your efforts?

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. Web Analytics As Simple Gifts To Measure Mission 3. Let's say I visited the NTEN web site 4 times, Alan Benamer visited 3 times, and Laura Quinn visited 5 times.

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Amy Sample Ward

DECEMBER 3, 2012

I recently got my copy of Measuring the Networked Nonprofit by Beth Kanter and Katie Delahaye Paine. In the foreward, Beth and Katie say that “measurement is the secret sauce; we provide the recipe.” Before I worked at NTEN, I managed the NetSquared program at TechSoup Global. ” And that they do!

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NetWits

NOVEMBER 11, 2010

Be a stickler about keeping your message short, clear and valuable to your audience. As with anything you’re trying to get better at if you don’t measure it you’ll never know if you’re improving. We briefly touched how Email Communication is Changing back in January of this year and by now that fact has been solidified.

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Amy Sample Ward

SEPTEMBER 20, 2010

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. Thanks again to Allyson Kapin and the Women Who Tech team, as well as all those at NTEN who made the webinars happen!

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2013

Here’s how I think about content strategy, and how I framed it to my network: “I’m looking to develop a strategy across channels (web, mobile, across social media platforms), across audiences, building better engagement and community through content, linking it back to organizational goals, measuring success, etc.

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Tech Soup

FEBRUARY 12, 2016

Maddie Grant, founding partner at Culture That Works and NTEN board member. Your audience will respond to stories that immediately grab their attention. Share their stories with your audience. Ultimately, you want your audience's friends to also share the content. Andrew Nachison, founder and CEO, We Media.

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NTEN

NOVEMBER 5, 2010

Measurement. Live-tweeting can stir up a great deal of attention for your organization, align your name with the causes you hold dear, and help you break through to new audiences. Tags: NPTech NTEN. But, sometimes your followers get better, more focused coverage that way. How do you know if your efforts were successful?

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NTEN

OCTOBER 12, 2011

There are lots of debates in the amazing world of measurement and learning: The only valid data is quantitative data. Only measure impact, not process. When the issue of interest moves from measurement for accountability/compliance to #evaluation for learning – from Karcsig. Do only numbers matter? And so it goes …….

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NTEN

OCTOBER 28, 2011

Over the course of this intensive workshop, you'll actually design a social media plan that makes sense for your own goals and audiences -- complete with the measures, policies, and tangible benefits that will help you gain the support of your whole organization.

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Amy Sample Ward

MARCH 14, 2010

Measuring success of social media in your work can be a tricky thing to do, especially as we all explore and experiment with the tools every day and many tools and processes are still very new. Tags: challenge community presentation beth kanter crowds crowdsourcing netsquared nten sxsw. What do you think?

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NTEN

JANUARY 14, 2009

Beth Kanter and NTEN have spent almost a whole year working on the We Are Media project, and we've learned a few important things. And influence is hard to measure. How would you measure the ROI of the video? . No: that just measures quantity, the line between your organization and a blog post with your video in it.

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Tech Soup

NOVEMBER 14, 2011

These events are fiscally sponsored by NTEN and Microsoft and TechSoup is a partner in helping support the event. “A smart objective is what you want to do, how many, and by when,” Kanter offered while trying to convince the audience that measuring social media is as much fun as going to a candy store.

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NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Thank you again for being such a great audience. and post one of these 11 types of photos to engage your audience… or you could just work cute animal photos into your mission, like HRC did here.

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Amy Sample Ward

APRIL 19, 2009

Learn solutions for moving your audiences forward on a unified front towards a shared goal. Learn the best ways to crowdsource your mission and measure progress toward your goals. Tags: events 09ntc netsquared nten. Action: Giving people the right tools at the right time only matters if you ask them to do the right thing.

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Amy Sample Ward

MAY 14, 2009

Everything revolves around the audience. Reach a broader audience: More than 500M Google Earth users today; Drive people to your site; Gain members, volunteers, donors, media coverage. It really depends on the audience you are trying to engage. Link to things that can be measured. What is your real output?

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Tech Soup

APRIL 1, 2014

People are measuring, and making impactful changes to their email campaigns, websites, and donation forms. Through online testing, we can gain insights into our audience, and make our creative work better. No best practice or example works — or is applicable — to all organizations and all audiences. Online Testing.

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NTEN

OCTOBER 19, 2010

We encouraged all of the audience members and participants to use the hastags to help curate the conversations. Randal Moss is a digital marketing strategist at The Berry Company with over a decade of experience in developing, launching, and measuring digital engagement programs, brand management, driving revenue, and managing relationships.

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NTEN

JULY 19, 2012

Create different Facebook ads to see what your audience is clicking on. If you're trying to get Millennails to show up, build a smaller version first, measure the time between your tests. Don't just make mistakes, make smart mistakes: set goals, measure, and learn from your failure.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 13, 2007

This audience was different. A major aha moment for me was reading Wendy Harmon's excellent advice on how you reflect on your social media experiments and begin to measure the results. I'll be joining John Kenyon for an upcoming Webinar on this topic over at NTEN real soon. strategies and tools. Right now, I'm little fried.

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