Beyond Personas: Data-Driven Audience Insights and How to Use Them
M+R
MARCH 19, 2021
It can also lead to an emphasis on whiter, wealthier audience segments, which does not help build a fundraising program grounded in values of equity and inclusion. Sometimes, nonprofits build out a set of personas and plan journeys for them. But that’s only one way to understand your donors…and it’s probably of limited use TBH.
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