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Beyond Personas: Data-Driven Audience Insights and How to Use Them

M+R

It can also lead to an emphasis on whiter, wealthier audience segments, which does not help build a fundraising program grounded in values of equity and inclusion. Sometimes, nonprofits build out a set of personas and plan journeys for them. But that’s only one way to understand your donors…and it’s probably of limited use TBH.

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Recommended Conference: NTEN

VisionLink

Leading up to the Conference, we hosted a Webinar in February, "No Wrong Door" which introduced a large philanthropic audience to CommunityOS. And if that weren''t enough, we hosted the NTEN Cyber Cafe and a booth at the "Science Fair". NTEN is a great resource, check them out at www.nten.org.

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NTEN's Website Redesign: Survey results from the community

NTEN

With NTEN''s website redesign project underway, we took a step back and asked, "How do we know how our users use our site and what they want if we don''t ask? So we turned to the NTEN community, as we will continue to do at various stages of the redesign process, for your candid feedback about the NTEN website.

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Researching and Planning for a Global Nonprofit’s New Intranet: A Lesson in Understanding Your Audience

NTEN

The concept of “understanding your audience” is frequently thrown around in nonprofit technology discussions. It’s more than just identifying who your audience is —it’s digging deep to understand their intricate motivations and behaviors. design thinking nptech nten Strategy Web Sites website design Communications IT Staff'

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2023 Top Nonprofit Conferences

Whole Whale

Audience size : Around 200. Audience size : 15,000 (SXSW EDU); 37,000 (SXSW). How much : $400 (depending on timing and NTEN membership). Audience size : around 2000. There are parties thrown by vendors plus a larger gathering hosted by NTEN. Audience size: 1,000 in-person attendees; 3,000 online attendees.

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NTEN Webinar: Social Media Building Blocks

Amy Sample Ward

NTEN & TechSoup have teamed up to deliver a series of webinars on storytelling and social media - and I’m the presenter for the first one! It is typically one-way, [ 1 ] from the speaker to the audience with limited audience interaction, such as in a webcast. First, what’s a web-inar?

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#SXSWGood: Articles from NTEN on SXSW Social Good Sessions

NTEN

NTEN Marketing & Publications Director, Joleen Ong (@joleendearest) and I (@penguinasana) attended SXSW on March 7-11 and reported for the Nonprofit Times. You can find out more about the social good action at SXSW by checking out our articles in the Nonprofit Times : Net Neutrality: What Now? We’d love to hear about your experience.

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