The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. If you’re ready to start improving your digital program through testing, here are five places to get started.

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Network for Good

MAY 7, 2021

In today’s digital world, email is a fundamental tool for engaging your donors and your audience. That way you can make it a habit for your audience to see and anticipate. What do you want your audience to do? Every email you send to your audience should be asking them to do something now. Tip #1: Experiment.

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Activities Active Activism email 105

Greater Giving

NOVEMBER 29, 2021

These mixed-audience events provide the traditional fundraiser experience many donors are craving while giving donors who would rather stay home plenty of options for getting involved and feeling like part of the fun. The post 8 Easy Ideas for Safe & Healthy In-Person Events appeared first on Greater Giving Blog.

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Personal Ideas Registration Guidelines 98

M+R

MARCH 19, 2021

It can also lead to an emphasis on whiter, wealthier audience segments, which does not help build a fundraising program grounded in values of equity and inclusion. Inspirations, intentions, and ideas from our Roundtable on Ethical Creative. Sometimes, nonprofits build out a set of personas and plan journeys for them. Register here.

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Audience Data Profile Demographics 64

Achieve

MAY 10, 2021

Testing your initial plans through stakeholder interviews. At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. How to Target This Audience: Include leaders and stakeholders in your feasibility study.

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Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. 7 Online Fundraising Ideas (That Actually Work): 1. 7 Online Fundraising Ideas (That Actually Work): 1. Custom Facebook Audiences. They work by matching your database with Facebook, creating a custom audience.

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Ideas Donation Online Strategy 111

Forum One

AUGUST 24, 2021

Audience research is changing—along with a changing world—to help us on our quest to better understand audience behavior, needs, frustrations, and successes and ensure products and services are successful. Audience research is here to stay. Audience research is here to stay.

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Whole Whale

SEPTEMBER 22, 2020

Here are some ideas to start your thinking about how to create a warm list of email leads that can lead to donors. These should sell someone the idea of registering for your email list based on the content they have just read, and now value, on the page, enticing potential donors for more. 22 Online Donor Acquisition Tactics.

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Ideas Donor Work Online 98

Bloomerang

OCTOBER 20, 2023

Adding an emoji to your nonprofit’s email subject line can be effective in certain situations, but its impact largely depends on the context, your audience, and the nature of your email. Here are some factors to consider: Audience : Consider your audience’s preferences and expectations.

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email Test Culture Audience 91

Whole Whale

JANUARY 27, 2023

That’s a huge amount of opportunity for nonprofits to tap into and reach out to new audiences. Benefits of Using Quora for Nonprofits Using Quora gives your nonprofit the opportunity to easily connect with a larger audience and showcase its stories, campaigns and impact. Here are some clear ways nonprofits can use Quora: 1.

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Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. We’re not saying that every ad needs to be on-trend, but it doesn’t hurt to lean into what’s going viral.

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Social Media Guide Media Social 97

Whole Whale

MARCH 22, 2023

Assuming that staff can just wander on to general AI models and create content is like when nonprofits thought it was a good idea to give their social comms to interns a decade ago. Give Context : Make your style clear by using descriptive language about your audience and flex that thesaurus for tone. Build out code (see the bottom).

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EveryAction

SEPTEMBER 7, 2022

The growing interest from donors and nonprofits alike in sustainer programs is an opportunity to test and do something different. With testing, nonprofits can experiment and improve on what communications work best for their sustainer audience. Use your technology to your advantage, even if it is a simple A/B test.

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Communication Practice Program Instruction 130

Forum One

MARCH 12, 2024

AI tools are already being used by many organizations to brainstorm ideas, find efficiencies, and explore new ways of working. Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Drafting and testing. Writing multiple drafts for A/B testing on social media.

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Whole Whale

FEBRUARY 9, 2024

The keyword planner makes it easy to find places which your audience is likely to visit and suggests new ways to connect with them using all of the targeting options available on the Google Display Network. The other useful tool for exploring new keyword ideas is the Keywords Everywhere plugin. The more the better?

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Strategy Tips Google Search 98

CauseVox

JUNE 9, 2021

Either way, it’s time to brush up on your peer-to-peer fundraising chops and check out some online fundraising ideas that you can use to attract donors to your nonprofit. Here’s a quick look at 3 of our top online fundraising ideas: 1. of all online donations , so it’s one of the best online fundraising ideas out there.

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Ideas Online Fundraising Charity 98

Qgiv

SEPTEMBER 14, 2021

Explore this definitive guide to learn more about Giving Tuesday, get great campaign ideas, and soak up some best practices. Giving Tuesday FAQs 15+ Surefire Giving Tuesday Campaign Ideas to Set You Up for Success Giving Tuesday Campaign Best Practices. See how Qgiv can help you bring your Giving Tuesday campaign ideas to life!

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Campaign Ideas Giving Tips 98

Forum One

MARCH 23, 2021

So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing? Remember: you are not your audience. What issues do they have?

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information. Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis.

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Achieve

DECEMBER 11, 2017

billion users, how do you locate your target audience and direct their gaze your way? geolocation” the marketing buzzword of 2017, and we don’t disagree – so we looked closer at two ways geolocation can activate Facebook audiences around your nonprofit. refine your audience by location. refine your audience by location.

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Audience Facebook Awareness Charity 52

The Modern Nonprofit

JUNE 27, 2023

Estimated Reading Time: 5 minutes Boost Your Nonprofit’s Impact: 10 Power-Packed Summer Fundraising Ideas for 2023 As the mercury rises, so should your nonprofit’s impact! This approach not only raises funds but also provides valuable content to engage your audience and showcase your organization’s commitment to its mission.

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Impact Ideas Fundraising Artist 52

Network for Good

MAY 7, 2021

In today’s digital world, email is a fundamental tool for engaging your donors and your audience. That way you can make it a habit for your audience to see and anticipate. What do you want your audience to do? Every email you send to your audience should be asking them to do something now. Tip #1: Experiment.

Activities 52

Activities Active Activism email 52

EveryAction

MAY 30, 2023

We’re also seeing data to support the idea that virtual events are here to stay: our friends at Mobilize have found that virtual events still drove the majority of signups (67%!) Your own audiences are one of your biggest marketing assets and their word-of-mouth can share your virtual event to audiences outside of your own list.

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Association Analytics

APRIL 4, 2022

Before the pandemic, there were many challenges with setting up real-life experiences to test your hypotheses. Those ideas probably would have been shot down in the past. They may want to deliver content to this audience and be happy to pay for the right to do so. What if we offer an online-only experience?”.

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Hosting Virtual Analytics Associations 321

.orgSource

NOVEMBER 7, 2023

Remote work was one of those unsettling tests. Today, the idea is more mainstream. Camera shy people learned that video is your best friend when you need to deliver an important message to a remote audience. The idea that separation makes for more complex relationships is somewhat counterintuitive.

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Virtual Lesson Experiment Learning 251

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). Set a time period for the test. This is your road map.

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Social Media Data Strategy Media 98

Kindful

APRIL 12, 2021

Even as we emerge from the global pandemic, these forms of on-site donor recognition will only reach a small audience, and fail to capture the full breadth, impact, and meaning of each of your supporter’s contributions. Be sure to test all of your links and pages prior to sending the email. Post on social media.

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Virtual Donor Ideas Newsletter 64

Bloomerang

OCTOBER 13, 2023

It should give them a clear idea of what to expect when they open the email. A/B testing : Subject lines are often the primary variable in A/B testing for email campaigns. Crafting compelling subject lines requires a deep understanding of your audience, a focus on relevance, and a knack for creativity and persuasion.

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Get Fully Funded

MARCH 14, 2022

When you think about your site map, think about your audience. Test every page of your website and make sure it displays correctly on a phone. The post Build a Non-profit Website that Works [Steal These Ideas!] You probably want a News page for your blog (if you plan to have one), which will help you keep your site fresh.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it. Don’t let your vision become delusional.

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Test Impact Experiment San Francisco 114

Qgiv

JUNE 29, 2021

We’ve compiled a list of various online auction ideas divided into the following categories: Simple Themed Online Auctions Online Auctions For the Whole Family Online Auctions with an At-home Activity. Explore These Virtual Auction Event Ideas. Simple Ideas for Themed Online Auctions for Nonprofits. Ready to dive in?

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Ideas Online Virtual Hosting 59

Forum One

JULY 15, 2021

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. This allows you to successfully test and evaluate your personalization strategies and tactics. Segment your audience on social media.

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Personal Test Demographics Analytics 100

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Now is a great time to start A/B testing copy for subject lines and preheader text as often as you can. Use your UTMs.

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email Marketing Test Mail 104

.orgSource

FEBRUARY 12, 2024

They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. When you want to give validity and structure to ideas, put them in writing. Integrate Strategy Effective strategy begins with an integrated plan. Circulate the feedback broadly.

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Collaboration Marketing Integration Trend 221

sgEngage

NOVEMBER 16, 2021

While turning your ideas into content, keep in mind the following tips: . Think about your target audience and include relevant content . Make it easy to share, so your audience can further your reach by sharing with their networks . and ask others to ensure the content hits the mark .

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Test FAQ Content Audience 84

EveryAction

NOVEMBER 9, 2022

Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) This isn’t just a good idea at the end of the giving season! Use audience segments to appeal to your target audiences.

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M+R

AUGUST 7, 2023

All free, one hour each, and jam-packed with information and ideas and actionable steps. More Answers When you don’t really know your audiences and what motivates them, you start making assumptions. Spoiler alert: we’ll be talking influencers, creative testing, Scout Quest, and more.] What’s working in sub lines right now?

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