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Lessons Learned Living the Virtual Experiment

.orgSource

Remote work was one of those unsettling tests. Camera shy people learned that video is your best friend when you need to deliver an important message to a remote audience. We learned that having a history of shared values and expectations for behavior makes for healthier virtual environments.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Investigate how well your audiences perform. Are your conversion rates different for different audiences? The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. Test with a couple of links to see how it all works. We’ll get to that next.

Donor 294
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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns. However, this is not a universal rule.

Practice 243
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8 Best SEO Tips for Nonprofit Strategy in 2024

Whole Whale

The keyword planner makes it easy to find places which your audience is likely to visit and suggests new ways to connect with them using all of the targeting options available on the Google Display Network. Build Evergreen Resources Find useful content that your audience may use as an ongoing reference. The more the better?

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A Step-by-Step Approach to Personalization

Forum One

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. This allows you to successfully test and evaluate your personalization strategies and tactics. Segment your audience on social media.

Personal 101
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Designing a Desktop Menu That Actually Helps Your Audiences Navigate

Forum One

So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing? Remember: you are not your audience. What issues do they have?

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5 Tips for a Winning Email Marketing Strategy

Saleforce Nonprofit

Understand Your Audience. Take a look at those in your target audience. What is their giving history? From there, identify and align variables like stories, voices, ask ladders, donation form appeals, and aesthetics that align best with each segment of your target audience. Where do they live? Embrace Storytelling.

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