EveryAction

FEBRUARY 8, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Fresh Eyes Digital Donors, volunteers, and supporters are the lifeblood of many nonprofit organizations.

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Demonstration Impact Support Story 192

.orgSource

OCTOBER 1, 2023

Our expanding digital options are increasingly paired with the desire for connection. It gives your audience a voice, agency, and the all-important opportunity to ask questions. These statistics highlight the value and impact of conversational marketing. practices, or strategies for success in the digital marketplace.

Las Vegas 251

Las Vegas Conversation Cancer Offline 251

Nonprofit Tech for Good

JULY 30, 2023

In the digital age, where information travels rapidly and online interactions shape public perception, nonprofits that prioritize their online presence build trust, attract support, and foster long-term engagement. Powerful storytelling is the key.

Storytelling 239

Storytelling Action Roles Hunger 239

Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

Communication 299

Communication Fundraising Test Hints 299

EveryAction

SEPTEMBER 7, 2022

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Here are a few tips from Alras Digital and Raise the Roots. Alras Digital.

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Communication Practice Program Instruction 130

Nonprofit Tech for Good

MARCH 17, 2020

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. And then it will start showing that audience your ads.

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Test Facebook Charity Profit 325

Candid

MARCH 14, 2024

At Candid, we don’t have cute animals, we don’t have historical collections, and we can’t even capture the work that we do because it’s primarily digital. Rethink why your organization is on social media It’s likely that your audience logs on to social media expecting to be entertained, educated, or informed. Change the content type.

Social Media 98

Social Media Content Create Media 98

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Most businesses are trying to sell something with their marketing campaigns and don’t need as much of a personal connection with their audiences as a nonprofit would.

Marketing 52

Marketing Guide Nonprofit Channel 52

EveryAction

JUNE 8, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. The goal is to move your position forward while engaging your supporter audience.

Advocacy 143

Advocacy Local Audience Poll 143

The MatrixFiles

FEBRUARY 23, 2024

.” – 2024 Edelman Trust Barometer A couple of weeks ago, I facilitated a discussion through UST Education about trust and associations with Melanie Gottlieb, CEO of the American Association of Collegiate Registrars and Admissions Officers (AACRAO) and Tara Puckey, Executive Director of the Radio Television Digital News Association (RTDNA).

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Associations Industry Government Education 130

EveryAction

JANUARY 25, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Check out our last installment here ! Learn more and get in touch at socialdriver.com !

Support 220

Support Build Linkedin Newsletter 220

EveryAction

NOVEMBER 9, 2022

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Segment your audience. Use audience segments to appeal to your target audiences.

Gift 207

Gift Consultant Audience email 207

ASU Lodestar Center

APRIL 15, 2020

The digital age represents an opportunity for nonprofits to increase giving. Digital fundraising, specifically on social media channels, provides a way for nonprofits to connect to younger generations who do not have the time nor desire to receive lengthy appeal letters or printed newsletters. Facebook alone has 2.41 Make it easy.

Digital 52

Digital Technology Giving Arizona 52

.orgSource

JANUARY 22, 2024

Here on earth, empathy, or the ability to stand in someone else’s shoes, is equally valuable, and becoming more precious the further we move into the digital era. Recently, I’ve been writing about the importance of emotional intelligence for associations, particularly in their digital initiatives.

Life 221

Life Digital Data Skills 221

Bloomerang

JULY 7, 2022

Although some people think that all communication should happen online in this digital age, sending appeals through direct mail continues to be a critical fundraising strategy. You should look for statistics and studies that show that some donors respond to direct mail appeals more often than they do to email appeals.

Mail 107

Mail Retention Practice Donor 107

Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. Some year-end giving statistics : 30% of all annual donations occur in December. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog.

Social Media 240

Social Media Money Raise Media 240

.orgSource

MARCH 6, 2023

Is technology tying your audience in knots? That last statistic should make us all take notice. Membership with Kevin Ordonez , President and Managing Director Digital Strategy,orgSource New Business Models with Michelle Czosek , Consultant,orgSource The Leadership ColLAB lived up to its name.

Associations 221

Associations Leadership Question Wisconsin 221

Nonprofit Tech for Good

NOVEMBER 1, 2020

Written by Findjoo , this is the second post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. The first thing that you’ll need to do is start creating content that will attract your target audience. 1) Establish a presence on social media for your association.

Social Media 332

Social Media Associations Media Social 332

Nonprofits Source

JUNE 29, 2023

Your organization can procure a range of items based on your audience preferences to make sure the event appeals to their unique interests. Understand Your Audience Before you begin sending marketing materials, it’s helpful to define your audience as your donor engagement strategies will vary depending on your audience.

Marketing 52

Marketing Tips Channel Audience 52

Socialbrite

OCTOBER 6, 2022

Donors are still eager to support the organizations and causes they care about, yet they expect to be engaged differently — often through digital channels. In addition, nonprofits’ mobile audience for text campaigns jumped 26%. This isn’t a huge surprise given that most people live very digital lives.

Fundraising 69

Fundraising Statistics Paypal Retention 69

Network for Good

MAY 7, 2021

In today’s digital world, email is a fundamental tool for engaging your donors and your audience. And when it comes to structure, you might think that things like questions, statements, ellipses, “you’ll never believe…” or some surprising statistic might not work because they sound like spam. Tip #1: Experiment.

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Activities Active Activism email 105

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Create custom graphics for powerful quotes, statistics, and call-to-actions. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Here is what you can do to prepare for the impacts of iOS15 on email marketing. How will iOS 15 impact email marketing?

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email Marketing Test Mail 104

Nonprofit Tech for Good

AUGUST 29, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. Setting aside even a tiny budget to put into Instagram Stories Ads will help build your audience and get more views on your Stories. . 3) Run Instagram Stories Ads. .

Money 279

Money Raise Donation Ideas 279

AccelEvents

JULY 28, 2021

Hybrid events are a great way to connect with audiences in different mediums. Essentially, an event organizer is being asked to put on two events (one for a live audience and one for a remote audience). This takes some thought and consideration as the needs and expectations of each audience will be different.

Ideas 98

Ideas Metrics Virtual Hosting 98

Nonprofits Source

SEPTEMBER 8, 2023

After all, your website’s success as a digital marketing tool depends on how user-friendly it is to your visitors, whether they’re exploring your website on desktop or mobile. Make it mobile-friendly: According to 360MatchPro’s round-up of fundraising statistics , mobile users made up 33% of online gifts last year.

Widget 105

Widget Guidelines Websites Nonprofit 105

Neon CRM

OCTOBER 31, 2023

But how do you talk with people when you’re a nonprofit with a diverse audience? This is a great way to have genuine conversations with your audience, get them more excited about working with you to make a difference, and even encourage camaraderie between different donors. Connect with your audience by entertaining them!

Donor 98

Donor Strategy Nonprofit Phone 98

NonProfit Hub

JANUARY 28, 2021

a well-established digital marketing automation platform ? Segment audience based on their area of interest and draft personalized content. Target an audience that actually/ frequently reads your emails. If buying, ensure that the list matches your target audience and geographic region . According to Mailchimp ?

email 85

email Marketing Spam Rate 85

Media Cause

FEBRUARY 28, 2022

If your nonprofit organization is struggling to share your message with your various audiences, you’re not alone. Are you looking to talk to your existing audience, or expand to new folks? But with a little bit of structure and curiosity, it becomes a lot easier to learn and iterate to better connect with your audience. .

Content 105

Content Test Student Audience 105

sgEngage

DECEMBER 5, 2022

Here at Candid, we’ve been tracking those statistics for the last 12 years as part of our GlassPockets initiative to champion greater transparency in philanthropy. What that statistic means is that for 90% of foundations, the 990-PF is often the only means for communicating their work. Tell Your Story Through Your Grant Descriptions.

Communication 84

Communication Oregon Grant Portland 84

Media Cause

JANUARY 18, 2022

If you didn’t see this one coming, you may want to take a glance at the 2021 growth statistics released by TikTok. Don’t expect to see any top social sites investing big development budgets into this now digitally archaic content style. Look to Reels for re-engagement with your current audience and existing followers.

Social Media 59

Social Media Trend Media Comparison 59

AccelEvents

MARCH 4, 2021

Because of this, for your event to truly succeed, you will need to do more than create content that the audience passively consumes while sitting in front of a computer monitor. Why are you hosting this event and who is your target audience? Immersive technologies are a way to get your audience involved in the event experience.

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Virtual Experiment Create Poll 98

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Use statistics to vividly demonstrate the scale of the problem being addressed. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

DNL OmniMedia

MAY 25, 2022

At DNL OmniMedia, we specialize in Digital Nonprofit Leadership. That includes web development, technical strategy, fundraising, and CRM and data management— each of which depends on a strong understanding of an organization’s audience to be successful. Do your messages resonate, or do they leave your audience confused or underwhelmed?

Research 52

Research Marketing Survey Nonprofit 52

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

At it’s core, OPM brings together digital strategy, SEO techniques and social media marketing to provide an overarching approach to online presence. Essentially, online presence management is about using each and every one of the digital tools available to you in order to grow your business over an extended period of time.

Design 52

Design Web Management Online 52

Nonprofit Tech for Good

APRIL 23, 2023

Prompt: “Please write 3 energetic tweets for this article by the Eventgroove brand for an audience of nonprofit professionals and individuals hosting fundraisers. Include statistics and fun facts where possible, and include a question at the end that would inspire conversation.”

Content 352

Content Calendar Language Social Media 352

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

At it’s core, OPM brings together digital strategy, SEO techniques and social media marketing to provide an overarching approach to online presence. Essentially, online presence management is about using each and every one of the digital tools available to you in order to grow your business over an extended period of time.

Design 52

Design Web Management Online 52