Whole Whale

MAY 11, 2022

All of the default Audience/Behavior/Acquisition/Attribution from UA are gone and there are very few default views in the “Reports” section in GA4 (but things change weekly). Video_complete: logged at video end File_download: recorded when a user clicks a link on your site with a common file extension. Why UA Metrics won’t Match GA4.

Analytics 59

Analytics University Difference Metrics 59

Media Cause

JANUARY 20, 2023

You have influencers on social media who call themselves content creators, posting videos and content online, and people like myself who consider themselves content writers, because, well, we write for a living. Great content will help inform your audience and provide critical resources to both supporters and the people you serve.

Content 59

Content Strategy Create Calendar 59

NTEN

FEBRUARY 17, 2010

It's no newsflash that video is -- in some ways -- king of social media visibility. The big news is (if your organization is anything like Pathfinder ) that increasingly donors, boards, and senior management are asking "why aren't our videos getting 1 million views? Do you have someone already on staff who is a video editing guru?

Video 72

Video Question YouTube Help 72

Beth's Blog: How Nonprofits Can Use Social Media

MAY 31, 2012

I love this new video from the Case Foundation about the power of social media for social change. The numbers illustrate how far the field has come in adopting social media, although not 100% adoption. The video reminded me of the classic video, “ The Machine is US/ing Us.” ” I often used [.]

Social Network 96

Social Network Network Social Online 96

Tech Soup

DECEMBER 8, 2011

The TechSoup donation for GoToWebinar is intended for audiences of up to 1,000 attendees, like public-facing webinars, large-scale presentations, and major organization-wide events. In a Nutshell. Additional Features.

Training 48

Training Train License Paypal 48

NTEN

JULY 22, 2011

your nonprofit) to connect with audiences. Watch this video for a short explanation of the +1 button: Who Can See +1 Recommendations? Facebook by comparison boasts about 750 million active users per month. The new Google +1 button is a perfect example. The +1 Button, What Is It? million active users per month.

Google 63

Google Facebook gMail FAQ 63

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

We know that good practice is to establish SMART objectives for your social media strategy and identify the audience before you executive. Photo/video Views (optional if I’m testing as content strategy). Collecting data is often viewed as an onerous task. It doesn’t have to be that way. New Fans (Likes). Unsubscribes.

Social Media 99

Social Media Strategy Media Social 99

Bloomerang

NOVEMBER 13, 2021

And all kinds of information on our website, you can watch videos, get a really good sense of what we have to offer. You might do this with news or press releases and radio interviews, you may be looking at the reach and the listening audience to say, “How many people did you engage? .” You know, are you doing videos?

Report 81

Report Measure Impact Process 81

Care2

JUNE 13, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Competition is here and in a serious way.

Vlog 28

Vlog Video Social Media Resource 28

Beth's Blog: How Nonprofits Can Use Social Media

JULY 19, 2016

Here’s the video if you want to see it in action). Movement does not distract learners – although some audiences are so formal and stilted they aren’t use to moving and the initial discomfort when asking them to move can make you believe otherwise. Chuck Hillman from University of Illinois Neurocognitive Kinesiology Laboratory.

Training 50

Training Train Brain Exercise 50

Bloomerang

APRIL 16, 2021

In this webinar, Sarah Durham will focus on identifying who your audiences are, how to prioritize them, and other elements key to developing a smart communications strategy. You can go to our website, there’s all kinds of videos and resources you can check out there to get to know us a little bit more. All right, awesome.

Build 124

Build Video New York City Communication 124

NTEN

JUNE 14, 2011

Consider this simple comparison of potential reach for campaigns run by two very different nonprofits: Large Nonprofit Using Direct Mail. Send them a picture, do a profile of a person who was helped by your work, or just take a quick video from your desk saying thanks. 100,000 people. Direct Marketing Reach. 100,000 people.

Causes 91

Causes Money Raise Community 91

Zen and the Art of Nonprofit Technology

APRIL 3, 2009

Making apples-to-apples comparisons of these systems was one of the most difficult analytical tasks I’ve taken on in a while (and, actually much of the heavy lifting of designing the analysis was done by Laura Quinn), and until you attempt such a thing, please be somewhat tempered in your complaints about it. Now the security issue.

Drupal 100

Drupal Comment Report Metrics 100

Tech Soup

APRIL 10, 2012

Mobile devices allow multi-touch and gesture navigation, precise GPS-based location tracking; have audio, video, and camera capabilities; let you send real-time notifications and SMS messaging; and more. Think about that in comparison to your email open rates. Instead, you should start thinking about mobile users first.

Open Source 44

Open Source Mobile Open Change 44

DNL OmniMedia

MARCH 31, 2021

Are there different perceptions depending on the type of stakeholders— such as those of volunteers in comparison to board members? Here are the positioning elements to address in your branding guide: Audience: When you’re creating communications, to whom are you addressing them? How do you want your organization to be perceived?

Guide 52

Guide Guidelines Nonprofit Mind 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

Other work might be creative such as coming up with a name for a new product or company or designing a logo, website or brochure or producing a 30-second video spot. Action can also include online voting initiatives to get a wider audience to participate in decision-making.

Measure 104

Measure Aggregator Platform Consultant 104

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 23, 2008

Check out the 15 Second Viddler Aloha Video !)   Hot Tip from Small Group Session Check out the social media firehouse #smcwsh The Online Media Opportunity Roxanne Darling Video is the Killer App If you want to own the marketplace, you have the ability and it's almost free.    "Being social with media."

Hawaii 50

Hawaii Social Media Media Social 50

Nonprofit Tech for Good

JANUARY 30, 2021

And when we are off the clock, we take virtual trips to foreign countries, cook on live-demo video calls, and shimmy around our living rooms with fellow Zumba dancers who could be anywhere in the world. Placing yourself in the role of your audience will allow you to think outside of your own box. Walk in their shoes! All of the above?

Slides 300

Slides Professional Tips Rhode Island 300

Connection Cafe

NOVEMBER 2, 2015

This is a great way to see if you are battling end-of-year list fatigue and need to pivot engagement strategies for these audiences to deepen their involvement with the organization more. For example: Is your match language lightbox outperforming your personal story/video lightbox? Switch to a match-only lightbox moving forward!

Report 20

Report Channel Analytics Track 20

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 22, 2009

I told the story about posting a video interview with my dad (who was 86 at the time) on YouTube about his first blog post and how I discovered a community of "older" people using YouTube. Boomers are still not involved heavily in writing blog articles or creating videos and posting them online. I answered no.

Social Media 53

Social Media Media Social Social Network 53

Bloomerang

JULY 2, 2021

Maybe think about making a switch or, if you’re just curious about what we have going on, visit our website, all kinds of videos you can watch, kind of get a sense of what we’re all about. I want to talk about how you can inspire your audience using imagery and creative communication. People like pictures, video over words.

Virtual 117

Virtual Communication Video Newsletter 117

Nonprofit Tech for Good

JANUARY 30, 2021

And when we are off the clock, we take virtual trips to foreign countries, cook on live-demo video calls, and shimmy around our living rooms with fellow Zumba dancers who could be anywhere in the world. Placing yourself in the role of your audience will allow you to think outside of your own box. Walk in their shoes! All of the above?

Professional 193

Professional Tips Online Slides 193

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

My chapter lays out a traditional ROI process that Nonprofit technology staff use to make major IT investment purchases such as hardware, video conference system, database system, etc. Defined Audience. Financial calculations: net gain, opportunity cost, or comparison to other method. Use of metrics to measure your results.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

Your organization has identified a social media objective, audience, strategy, tools, measurement, and experiment. There are many other readers - here's a comparison of features from Wikipedia. I will also be teaching this workshop for nonprofits in a number of other locations in the coming months. Here's a few: Bloglines.

Literacy 51

Literacy Technorati RSS Bookmarking 51

Museum 2.0

APRIL 1, 2010

While some aspects are quite technical and specific, it should be useful for anyone considering writing a book for a niche audience. For that reason, I was only really interested in a publisher who could expose the book to broader audiences beyond museums, and or a publisher with a significant marketing presence. Why Self-Publish?

Participatory 33

Participatory Museum Process Adobe 33

Neon CRM

MAY 18, 2023

No matter what you choose, don’t forget to consider your target audiences and the resources you’ll need to have available to put that plan into action. Alternatively, you can run two different email campaigns and compare their performance, then use that comparison to inform future campaigns.

Raise 98

Raise Strategy Help Fundraising 98

Nonprofits Source

JANUARY 23, 2023

Not to mention, paid accounts actually unlock additional features like video and image ads. You’ll also receive special perks like unlimited email addresses that end in your nonprofit’s domain and 100-participant video meetings. The YouTube Nonprofit Program: Amplify your video content through the YouTube Nonprofit Program.

Grant 52

Grant Google Guide Nonprofit 52

The Fundraising Authority

OCTOBER 28, 2021

Use Fundwriter to write for your internal and external audiences. The folks at Fundwriter have a quick walkthrough video. Article Ideas Brainstorm article ideas and find every angle on the topics that matter to your organization’s audience. Step 1: Choose a Fundwriter model. Fundwriter.ai There’s a Fundwriter.ai

Los Angeles 130

Los Angeles Cancer Proposal Model 130

Neon CRM

SEPTEMBER 15, 2023

Personalization Tools The platform offers options to segment audiences and customize content using data from online and offline activities, giving it the fundamental components needed to personalize communications. Instead, it allows you to boost fundraising efforts with personalized video messages to your constituents.

Software 52

Software Fundraising Oracle Structure 52

Get Fully Funded

JULY 23, 2023

You need to create a social media plan and strategy that uses the right platforms in the right way to make the right Asks to the right audiences. You should only be on the social media platforms where your audiences are hanging out. Having said that, let’s look at some of the most common ones where you can probably find your audience.

Social Media 98

Social Media Media Strategy Social 98

Care2

SEPTEMBER 14, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Consultant 31

Consultant Myspace Social Media Advocacy 31

Care2

NOVEMBER 16, 2006

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Consultant 31

Consultant Social Media Myspace Advocacy 31

Bloomerang

SEPTEMBER 11, 2021

Here are the biggest pros: You host a captive audience to hear your message and experience your mission. An amazing honoree program with a moving video . You can see a comparison of different types of fundraising strategy costs here. Their $500 ticket will net us just $250 after paying for the meal, band, video, parking, etc.

Strategy 64

Strategy Effective Fundraising Gift 64

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 15, 2011

and use a tool like rowfeeder to capture the hashtag stream into a spreadsheet to analyze. You’ll can do some comparison testing of different calls to action and then refine what you’re doing. Just a small pilot, a little bit a data, and linked to decision-making can help your tweets have more impact.

Measure 102

Measure Meme Twitter Tag 102

Beth's Blog: How Nonprofits Can Use Social Media

JULY 6, 2009

it was the NMC’s 15th anniversary) that got rolled into a NMC@15 video , and a chance to sign up for 15 minutes of studio time on the John Lennon Bus to create a package of sharable music loops. Participant Generated Conference Video. We will definitely do this again. I am not sure we need the scribe (e.g. I set up a drop.io

Social Media 81

Social Media Media Social Flickr 81

Bloomerang

APRIL 16, 2024

Robust reporting with interactive chats, live polling, and hybrid audience Q&A capabilities. Google Meet – Best free event livestreaming tool Overview: Google Meet is a free video-conferencing tool. Post photos and videos to your event page to generate interest. Price: Contact for pricing.

Software 79

Software Management Registration Nonprofit 79

The Modern Nonprofit

FEBRUARY 20, 2024

For nonprofits, it’s essential to have an effective website that engages your audience and drives them to take action, whether that’s donating, volunteering, raising awareness, or other forms of support. Look at week-over-week and month-over-month comparisons. Include multimedia like infographics, images, and videos.

Websites 59

Websites Guide Impact Metrics 59