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Social SEO and the Rise of Alternative Search

Media Cause

Paid social is, in simple terms, paid advertising that takes place on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, etc with specific targetted audiences in mind. Social media profiles consistently secure prominent positions in search results. Is TikTok or Instagram a true search engine in comparison to Google?

Search 59
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7 Fabulous Nonprofit Videos on Vine and Instagram

Beth's Blog: How Nonprofits Can Use Social Media

Recently, apps that take short snippets of video – like Vine and Instagram have been soaring in popularity. Is your organization using Instagram or Vine video? 7 Nonprofit Videos on Vine byGuest Post by Madeleine Hammond. 7 Nonprofit Videos on Vine byGuest Post by Madeleine Hammond. Watch Video: [link].

Video 126
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How To Create Explainer Videos That Donors Will Love

Nonprofits Source

Think for a second, how many videos have you watched this week? If your browsing habits are anything like the majority of people’s, chances are you see at least a couple of videos every day. Video content has grown to be so ubiquitous that you’d need to go out of your way to avoid watching them. What Is An Explainer Video?

Video 45
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Community Is Better than Cute Cats: How to Raise Money for Your Unsexy, but Important, Cause

NTEN

Consider this simple comparison of potential reach for campaigns run by two very different nonprofits: Large Nonprofit Using Direct Mail. Send them a picture, do a profile of a person who was helped by your work, or just take a quick video from your desk saying thanks. 100,000 people. Direct Marketing Reach. 100,000 people.

Causes 91
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How Your Nonprofit Can Reach Babyboomers with Social Media

Beth's Blog: How Nonprofits Can Use Social Media

I told the story about posting a video interview with my dad (who was 86 at the time) on YouTube about his first blog post and how I discovered a community of "older" people using YouTube. Boomers are still not involved heavily in writing blog articles or creating videos and posting them online. I answered no.

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[VIDEO] Measure Of Success: Creating Tools And Process To Report Impact

Bloomerang

And all kinds of information on our website, you can watch videos, get a really good sense of what we have to offer. You might do this with news or press releases and radio interviews, you may be looking at the reach and the listening audience to say, “How many people did you engage? You know, are you doing videos?

Report 79
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The Comprehensive Guide to Nonprofit Branding

DNL OmniMedia

Are there different perceptions depending on the type of stakeholders— such as those of volunteers in comparison to board members? Here are the positioning elements to address in your branding guide: Audience: When you’re creating communications, to whom are you addressing them? How do you want your organization to be perceived?

Guide 52