sgEngage

SEPTEMBER 6, 2022

So, if your approach is too broad, can you best pinpoint the tactics and channels which work best for the resources you have available? humming along smoothly and seamlessly for both internal and external audiences? Rachel’s advice: “there’s always a propensity to focus on what’s changing, but you can’t just drop the foundations.”

Marketing 85

Marketing Blackbaud Analytics Trend 85

The Modern Nonprofit

SEPTEMBER 12, 2023

It’s about setting a robust foundation for the infrastructure you’ll build on in the coming months. Optimizing Channels of Communication Each communication medium—be it Email, Social media, Direct mail—has a unique potential to engage your audience and facilitate fundraising.

Fundraising 59

Fundraising Synchronous Platform Campaign 59

Forum One

AUGUST 16, 2023

Some of the biggest reporting challenges for nonprofits, associations, and foundations include: Where to get the data: Some data is found easily in data dashboards, some is not. Data that helps you make a decision, refine your strategy, or optimize a channel. The goal with your analysis is to have actionable data.

Story 60

Story Report Data Blended 60

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 21, 2014

Photo courtesy of The Miami Foundation. This post was cross-posted from the Knight Foundation Blog and written by Jessica Hodder who is the digital communications associate for Knight Foundation. million, organizers at The Miami Foundation realized that Give Miami Day 2014 would be their most successful Giving Day yet.

Miami 104

Miami Raise Giving Florida 104

sgEngage

AUGUST 28, 2023

It takes thorough, effective planning to create a holiday fundraiser, find the volunteers to make it happen, and get your message in front of the right audience. Your campaign message will serve as the foundation for all of your outreach efforts, marketing copy, and donation appeals. It’s not thanks to the holiday alone.

Campaign 81

Campaign Tips Fundraising Contest 81

OneCause

MARCH 14, 2023

Once the foundational pieces of the event are secured, it’s time to build out a marketing calendar. What marketing channels should we use? Part of the early development of an event marketing plan includes determining the target audience and considering how to best engage your donors with relevant information.

Marketing 52

Marketing Guide Fundraising Nonprofit 52

Tech Soup

OCTOBER 12, 2017

million followers on Twitter, more followers than the celebrity Kathy Griffin. We found that libraries are using social, and they are eager to grow their channels. Learn How to Grow Your Library's Social Media Channels with Our WebJunction Webinars. Nearly all brands have a social presence, and libraries are no different.

Library 80

Library Social Media Media Social 80

Qgiv

OCTOBER 21, 2021

A simple report transforms into a narrative about your organization, allowing you to celebrate what your organization has achieved and set sights on where it’s headed. Rather than sending out the same email to your entire constituency, think about meaningful and specific ways to segment your audience.

Data 69

Data Metrics Nonprofit Analysis 69

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 17, 2011

After facilitating a panel at the Innogive Conference on integrating mobile into multi-channel nonprofit campaigns , I headed to a special event hosted by Google to celebrate the launch of Google for Nonprofits. Each panel allotted ample time for Q/A from the audience which consisted of nonprofit techies and bloggers.

Google 119

Google Adwords Screencast DC 119

Bloomerang

JUNE 1, 2022

If you find that your marketing efforts were misaligned with your audience, conduct more audience research to help understand your supporters better. Give your audience information that will help them identify with the individual featured in your story. This helps put a face to your appeal and generate empathy for your cause.

Guide 111

Guide Giving Nonprofit Metrics 111

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

On the “birthdays” section of their website, after discovering that many others with the same birthday as you––and 47,492 people in total at the time of writing––have asked for donations instead of presents for their birthday, charity: water tells you how cool celebrities like Depeche Mode and Tony Hawk pledged their birthdays to the nonprofit.

Charity 128

Charity Lesson Marketing Digital 128

Saleforce Nonprofit

SEPTEMBER 16, 2021

This past August, we announced our new streaming service, Salesforce+, which will be available to audiences around the globe starting September 16. It will consist of four channels covering every role, industry, and topic, plus over 100 additional hours of on-demand content. I know you want to read all the way to the bottom!

San Diego 133

San Diego Philanthropy Education Global 133

NTEN

FEBRUARY 10, 2021

After over a year of hard work, we were ready to celebrate. I’m the director of content, and I was responsible not only for overseeing the creation of new content but editing it, building it on our website, and promoting it through various social media channels and email marketing. We all know versions of this story.

Story 107

Story Digital Content Virtual 107

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 24, 2014

Our goal was to find some ways to directly reach more new audiences. A really unique partnership with Metro Transit, which is Minnesota’s transportation resource offering a network of buses, light rail and commuter trains, allowed us to plug into their engaged audience of commuters. This year, we got creative with our partnerships.

Minnesota 131

Minnesota Donation Giving Adwords 131

sgEngage

APRIL 19, 2023

Still, it can be challenging to navigate the complexities of workplace giving without a solid foundation of knowledge on the topic. For example, you might share impactful statistics on your social media channels, incorporate broad calls to action in marketing newsletters that ask supporters to look into their employers’ programming, and more.

Build 79

Build Giving Strategy Tips 79

Beth's Blog: How Nonprofits Can Use Social Media

MAY 12, 2016

Community foundations across the country have been promoting local giving days to motivate people to support nearby charities, encourage nonprofits to embrace technology, and bolster their reputations. based software company, created Give Local America so community foundations could host annual one-day fundraising events.

America 50

America Disaster Local Lesson 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2016

The experts say that if you are over 24, you will not get it — and so I was relieved that it was SnapChat, not me and that my technical skills had suddenly disappeared like a snap. Thank god there are teenage YouTube celebrities who share excellent SnapChat tutorials like Aaron’s Break the Internet. What have you learned?

Tutorial 50

Tutorial Hype Atlanta Social Media 50

Saleforce Nonprofit

SEPTEMBER 16, 2021

This past August, we announced our new streaming service, Salesforce+, which will be available to audiences around the globe starting September 16. It will consist of four channels covering every role, industry, and topic, plus over 100 additional hours of on-demand content. I know you want to read all the way to the bottom!

San Diego 90

San Diego Philanthropy Education Global 90

Whole Whale

APRIL 14, 2022

Email system like Mailchimp or Emma to message a larger audience and collect attendee information. Inspire your supporters to channel their inner Joey Chestnut and stuff their face for good. Take a page from the Lung Cancer Foundation of America’s #CatsAgainstLungCancer campaign and pull in your cats to talk about you c(l)ause.

Ideas 98

Ideas Fundraising Movie National 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2011

Instead, every brand must shift from being the celebrity of their community to being its chief celebrant. The beauty of effective storytelling is that it ensures your brand makes an emotional connection with its audience and that’s when social media works best for you.

Profit 120

Profit Los Angeles Social Storytelling 120

Neon CRM

NOVEMBER 29, 2023

Digital-forward campaigns are still powerful new donor acquisition opportunities: 57% of new donors who gave to organizations using Neon Fundraise were acquired through digital channels. This will enable you to run more effective campaigns by ensuring you reach and resonate with the right audience at the right time.

Lesson 52

Lesson North America New York Kentucky 52

Forum One

DECEMBER 13, 2023

Forum One worked closely with the AARP Livability Index team to meet the needs of its audiences with an easier-to-use website and accessible data that informs consumer and policy decisions nationwide. Overall, this work has helped empower NRDC’s content managers, engage their audience members in their mission, and amplify their impact.

Celebrate 68

Celebrate Award Colorado Museum 68

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Increase reach on social media channels. Increase engagement on social channels. Social media content mirrors other channels. It takes time to develop a solid organizational practice in social media, so we wanted to celebrate those small victories. Cultivate “super fans”. Amplify peers’ efforts.

Network 97

Network Build Learning Strategy 97

Connection Cafe

DECEMBER 13, 2013

So, as your organization works to create content that invites and inspires, it’s important to ensure everything is created with your audience in mind. We find that it is highly valuable to utilize every channel in which we engage with supporters so that we can have a variety of stories to select. Think Outside the Box.

Content 38

Content Marketing Organization Tips 38

Forum One

DECEMBER 13, 2023

Forum One helped the AARP Livability Index meet the needs of its audiences with an easier-to-use website and accessible data that informs consumer and policy decisions nationwide. Overall, this work has helped empower NRDC’s content managers, engage their audience members in their mission, and amplify their impact.

Celebrate 46

Celebrate Award Colorado Museum 46

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2010

As Visiting Scholar in Nonprofits and Social Media at the David and Lucile Packard Foundation, I am coaching grantee organizations and leading workshops and peer trainings on how to become a Networked Nonprofit. They discovered that Twitter has value as a listening channel to support their overall communications strategy.

Social Media 99

Social Media Network Media California 99

Top Nonprofits

DECEMBER 6, 2021

Your online donation form is the foundation of your digital fundraising strategy. From here, you’ll also need some solid promotional materials, so check out Getting Attention’s article on creating a nonprofit marketing plan for tips on how to plan out your marketing and what channels to use for your events. Online Donation Page.

Donor 52

Donor Management Virtual Newsletter 52

Tech Soup

AUGUST 28, 2011

online community channels. Beyond (or perhaps more properly, before) the nuts-and-bolts business of making accessible technology and making technology accessible, comes the foundation of embracing why it needs to be prioritized. Voices from the Community is an ongoing series of blog posts culling. Opening Hearts and Minds.

Accessibility 44

Accessibility Voice Community Michigan 44

Connection Cafe

DECEMBER 11, 2013

Post by Michael Beahm, Channel Marketing Manager at Blackbaud. Over 1,300 #bigkidsgive photos were shared on social media, including celebrity posts from NBA star Blake Griffin and B.J. Tailor your message to your audience. He’s a husband, father of two, and coffee-holic. Connect with him on Twitter! Novak of The Office.

Change 48

Change Chapter Student Social Media 48

Connection Cafe

JANUARY 12, 2014

The post shares slides, resources, and a break down of how alumni networks can nurture long-term relationships through social channels. On Bill & Melinda Gates Foundation’s blog, Impatient Optimists, we’re given the 8 Social Media Predictions for Nonprofits in 2014. It starts with awareness.

Communication 32

Communication Retention Childhood Statistics 32

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2012

a slowing down, making mindful choices about what channels are truly effective and slowing down and being intentional about practice – so good practice becomes a habit. There was applause from the audience. ” I also talked about this from the perspective of nonprofits putting social media into practice.

Brain 104

Brain Mind Offline South Africa 104

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2006

I attended a meeting at the SLTechSoup Office, a discussion forum on Avatar Marketing hosted by Harvard Berkman Center , and visited a donation site for the Make A Wish Foundation. I'm pleased to say that I've perfected my notetaking techniques and am more comfortable with the multi-channel chat and IM. Except for two things.

Second Life 50

Second Life Avatar Life Marketing 50

CauseVox

DECEMBER 8, 2023

Consider all income sources, including individual donations through various channels. Analyze past giving patterns, contribution frequency, and preferred donation channels. As you delve into the spreadsheet, reflect on the effectiveness of your 2023 fundraising approaches, acknowledging any wins, losses, or areas for improvement. (If

Develop 72

Develop Calendar Nonprofit Retention 72

Bloomerang

JANUARY 18, 2023

Clear understanding of this serves as the foundation for all the other elements of your plan. It constructs an understanding of the needs your target audience have and the competition you will face. What other organizations are serving the same audience and how are they doing it? Identifying your target audience.

Effective 94

Effective Business Create Tips 94

Neon CRM

MAY 31, 2023

This can occur through various channels such as social media, word of mouth, or advertising. And by building stronger relationships with donors, you will increase donor retention and loyalty, creating a stable foundation for your mission to continue. And don’t forget about your own network!

Donor 52

Donor Management Guide Retention 52

Care2

AUGUST 16, 2008

Nonprofits that apply and meet the guidelines receive increased upload capacity and branding options, the option to embed a Google Checkout button on their channels, and the opportunity to be featured in one of the promoted areas of YouTube. -based nonprofit to apply to the YouTube Nonprofit Program. Often, an effective title (e.g.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

Nonprofits that apply and meet the guidelines receive increased upload capacity and branding options, the option to embed a Google Checkout button on their channels, and the opportunity to be featured in one of the promoted areas of YouTube. -based nonprofit to apply to the YouTube Nonprofit Program. Often, an effective title (e.g.

YouTube 34

YouTube Video Social Media Advocacy 34