EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Bloomerang

MAY 22, 2024

Here are some of the benefits: More dollars, less clicking One of the key benefits of incorporating fundraising technology into digital storytelling is the ability to create a seamless and immersive experience for the audience.

Storytelling 80

Storytelling Digital Integration Blended 80

Top Nonprofits

MARCH 12, 2021

In this year’s spring fundraising campaigns, expect to see organizations: Emphasizing mobile giving. Consider adding direct mail appeals alongside your mobile strategy to capture a wider audience and boost your conversion rates. Town halls or information sessions to encourage conversation and generate buzz about your cause.

Trend 98

Trend Campaign Fundraising Mobile 98

.orgSource

JULY 25, 2023

I wasn’t able to cover Jane and Amy’s conversation in one post, so I’m taking up the thread again here. Yet, if you are a wizard with keywords, your audience will hear you. In one conversation, Bard told me that we could meet in person or on Zoom to discuss my questions. That’s a reminder to proceed with caution.

Team 221

Team Marketing Build Analysis 221

The Modern Nonprofit

JANUARY 2, 2024

In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward. Your next game-changing testimonial could be just a conversation away. This could include beneficiaries, donors, volunteers, or partners.

Story 104

Story Guide Support Analysis 104

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

Note from Beth: A couple of weeks ago, I reviewed two books about measurement from two different fields – start ups and nonprofit performance assessment. The Lifecycle of an Upwell Campaign – guest post by Rachel Dearborn. Have you ever wondered how an Upwell campaign works? Upwell’s network is key to our success.

Campaign 122

Campaign Conservancy Measure Method 122

Qgiv

APRIL 9, 2024

From sharing your mission to advertising fundraising campaigns, social media offers plenty of opportunities to help you boost your fundraising efforts. You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. Engagement.

Social Media 52

Social Media Media Guide Social 52

Whole Whale

MARCH 24, 2021

Currently, every app impacted by Apple’s update is going to have to come up with their own solution to these new data privacy measures. Change in amount of conversions attributed to ads. Depending on your current attribution settings, you may see a drop in the number of Facebook reported conversions. How will iOS14.5

Facebook 98

Facebook Aggregator Conversation Measure 98

Nonprofits Source

MAY 15, 2024

Understand your target audience Your small business likely doesn’t have the seemingly endless budgets and robust marketing departments that large corporations do. This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience.

Map 52

Map Digital Business Marketing 52

Qgiv

JUNE 23, 2021

Creating a sustainable, scalable fundraising campaign that will help you grow your future impact is just as important as reaching your fundraising goal. Learn about how to run an effective and sustainable campaign by reading from the top or jumping to the sections that most interest you: . Timeline for the campaign.

Campaign 98

Campaign Effective Fundraising Nonprofit 98

M+R

JULY 6, 2023

Maybe you (or your audiences) are still waiting on an invitation to Bluesky. Here’s what we like about Threads: Easy, captive audience. If you have an Instagram presence, you can quickly build your Threads audience based on your IG following. Threads has a built-in audience and simple integration with Instagram.

Twitter 102

Twitter Org Meme Alternative 102

The NonProfit Times

MAY 16, 2024

Data Axle Nonprofit added audience indicators within its Apogee and DonorBase omnichannel cooperatives that identify donors poised to give following an emergency event. It builds on the firm’s suite of audience indicators that show donor behaviors, affinities, and gifting potential without time-intensive custom modeling.

Data 52

Data Captivate Storytelling Ohio 52

Media Cause

FEBRUARY 1, 2024

In today’s increasingly digital world, marketers rely on online platforms to plan, implement, build, execute, and measure their campaigns. MarTech: Tools that help marketers reach their audience and create conversions are part of MarTech. Simply put, MarTech is marketing! What Is MarTech, and What Isn’t?

Marketing 59

Marketing Platform Social Media Aggregator 59

Nonprofit Tech for Good

JANUARY 17, 2019

Having a calendar lets you see an overview of your social media posts, helping you to create more effective campaigns. It’s an easy way to set measurable goals and to align your objectives with your daily posting. The first step is to organise your existing content from previous campaigns and events. 6) Plan your campaigns.

Calendar 275

Calendar Social Media Content Media 275

Candid

JANUARY 24, 2023

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. The measurements of success for our experiment included:* Engagement (e.g., Some of our top videos were just authentic conversations on topics that we knew would be valuable for our audiences.

Video 134

Video Social Media Evaluation Audience 134

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. They shared the story of one of their YouTube videos getting 1.5 How do we turn data into Insights?

Measure 98

Measure Data Facilitation Teen 98

Media Cause

FEBRUARY 7, 2023

We want our campaigns to succeed so that the organizations we work with can continue the impactful work that they do. In these cases, campaign success is not necessarily directly tied back to an investment value. Oftentimes, however, a campaign requires a more performance-based approach to determining success.

ROI 52

ROI Media Nonprofit Measure 52

Nonprofit Tech for Good

SEPTEMBER 12, 2021

Whether you’re a Giving Tuesday pro or embarking on your first official Giving Tuesday campaign, these 13 answers will help you prepare, organize, and execute a memorable strategy. To drive conversion and boost revenue, fundraising professionals will need to create campaigns that attract new supporters and prioritize donor experience.

Question 259

Question Giving Sponsor Nonprofit 259

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

. Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 2: Measuring the Effect on Outcomes is Preferred to Measuring Outputs : Measure your results, not just numbers.

Measure 115

Measure Social Media Media Metrics 115

Candid

APRIL 13, 2021

In the language of Google Ads, donations are one of the most valuable conversions an organization can measure. A conversion is any measurable action that a visitor takes on your website. Common conversions include newsletter sign-ups, navigating through multiple pages, and of course, making donations.

Grant 98

Grant Google Problem Analytics 98

Get Fully Funded

AUGUST 25, 2023

Take a look at some examples of the types of conversions you may track: Donations Volunteer registrations Event sign-ups Newsletter sign-ups The conversions you track should be entirely based on your marketing goals. Then, you would track event sign-ups to measure the ad’s success.

ROI 52

ROI Google Grant Registration 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? Starting Conversations.

Measure 96

Measure Social Media Media Social 96

Media Cause

MAY 8, 2023

Ensuring you have a strong foundational strategy for your paid advertising campaigns can help you reach your marketing goals and objectives and get a strong return on your investment. Clearly Define Your Goals + KPIs What are you hoping to achieve with your paid advertising campaigns? Clicks CTR Form Submissions The result?

Tips 52

Tips Organization Channel Benchmark 52

Qgiv

JUNE 6, 2023

Include your ad campaigns in your content calendar to maximize their return on investment. Use ads to promote major fundraising campaigns, events, or cause awareness days. When scheduling your ad campaigns, keep in mind that some months are more lucrative when it comes to donations. How do nonprofits use Facebook Ads?

Facebook 86

Facebook Guide Demographics Nonprofit 86

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. As for choosing new recruitment channels, start with the ones your target audience prefers. Collaborate creatively.

Organization 52

Organization Online Influence Metrics 52

Whole Whale

JANUARY 27, 2023

That’s a huge amount of opportunity for nonprofits to tap into and reach out to new audiences. For example, using interest targeting allows nonprofits easily reach new potential donors who have interests related thematically related to a campaign or cause area you may launching soon.

Awareness 52

Awareness Question Ideas Strategy 52

EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. Why should nonprofits use digital advocacy forms now? Segment your advocacy asks.

Digital 130

Digital Advocacy Fundraising Channel 130

Nonprofits Source

FEBRUARY 22, 2024

Determine your goals and audience. The first step to creating a nonprofit content strategy for WordPress is to determine your goal and your audience. To help you figure out your goal and audience, answer the following questions: Why do you want to start a WordPress site? Who do you want to see and interact with your content?

WordPress 52

WordPress Content Strategy Create 52

Care2

APRIL 30, 2014

Do you know what types of content or campaigns resonate with your audiences on your website, email list, and social media channels? Perhaps you have a hunch, but the only surefire way to know this info is to develop a tracking and measurement plan. To help get you started, here is a list of some of my favorite measurement tools.

Track 65

Track Audience Content Tools 65

Association Analytics

FEBRUARY 14, 2022

We suggest that you have a conversation and not send a survey. For example, if a paid-event registration campaign isn’t on track to meet or exceed your goals, you can adjust your approach mid-course instead of waiting until the campaign has completed and it’s too late to have an impact. Ask your colleagues questions.

Analytics 169

Analytics Language Associations Case Study 169

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Those insights should drive messaging and campaigns. This convinced him to keep running successful campaigns for years without change.

Lesson 59

Lesson Fundraising Digital Test 59

Nonprofits Source

OCTOBER 25, 2023

Personalized Communication Ideally, your marketing efforts will reach vast audiences. Along with the need to grow your audience, you also need to ensure each supporter feels individually connected to your nonprofit. You can also create audience personas to help you plan future communications. Measure campaign effectiveness.

Marketing 52

Marketing Support Demographics Nonprofit 52

Nonprofit Tech for Good

NOVEMBER 15, 2019

Kindful allows users to create visually engaging peer-to-peer campaigns that integrate with your website, social media, and email marketing. There is a higher website conversion rate and donors stay on the website longer because of more opportunities to engage with the software. Bloomerang is super conversion friendly.

Relationship 233

Relationship Software Management Pledge 233

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

Measure 98

Measure Social Media Media Social 98

AccelEvents

JULY 7, 2021

Live events have been critical to the success of leaders in the tech sector , for example, and events are often considered as a solution to common conversion blocks. . With increased exposure to marketing in our daily lives, reaching your intended audience can seem like an impossible task. Stay engaged during the event .

Marketing 97

Marketing Virtual Awareness Platform 97

Media Cause

JULY 11, 2023

Moreover, automation ensures consistency in communication, which is vital for establishing credibility and staying connected with the audience. Consistent Communication With automation, you can ensure that your audience receives consistent communication. This is key in building and maintaining relationships with supporters.

email 52

email Service Marketing Metrics 52

Whole Whale

MARCH 30, 2023

We know you are probably impatient so let’s just right to the fun stuff, enter the name and general mission of your nonprofit, followed by the general audience that you’d like a profile for in this AI tool. × They help nonprofits understand their target audience better and create effective fundraising campaigns.

Donor 52

Donor Build Demographics New York City 52