M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. MPP only pre-loads images (including that open tracking pixel!)

Mail 107

Mail Spam Rate email 107

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Thank you again for being such a great audience. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time!

Metrics 64

Metrics Facebook Question Benchmark 64

Allegiance Group

MAY 16, 2024

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. High-Level Takeaways from the FEP Report FEP tracks three key metrics: donors, dollars, and retention.

Trend 52

Trend Podcast Retention Nonprofit 52

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Benchmark Data Now. Here is what you can do to prepare for the impacts of iOS15 on email marketing.

email 104

email Marketing Test Mail 104

Kindful

OCTOBER 28, 2021

Your goals could be to increase the number of donors acquired, see an improvement in your return on investment, see increased net revenue, or grow your acquisition audience. The key is to look at your data and see which metrics you want to improve. On that note, where do you start when it comes to acquisition goal setting?

Goal 62

Goal Metrics Measure Donor 62

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Let's say you want to track your email fundraising open rate. How's that work?

Metrics 55

Metrics Benchmark Rate Newsletter 55

Whole Whale

JANUARY 28, 2023

According to tracking for 20,000 top podcasts, the listeners have tripled in monthly podcast listeners over the past 5 years to 75 million (RawVoice). The most attractive aspect of the medium is how intimate the relationship can be with the audience. Trying to track podcasts is pretty similar.

Podcast 52

Podcast Measure Feeds Plugin 52

Nonprofit Tech for Good

APRIL 10, 2022

Liking mentions and replies, when appropriate, shows your audience that a real person is managing your Twitter account. You can export monthly reports to track new followers, profile visits, and engagement metrics such as total likes, retweets, mentions, and replies. Be more generous and strategic in your follow back strategy.

Twitter 343

Twitter Practice Social Media Nonprofit 343

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities. Also, review your fundraising metrics and data from previous campaigns. Offers accountability.

Strategy 106

Strategy Develop Fundraising Nonprofit 106

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.

Hype 52

Hype Research Marketing Benchmark 52

Classy

JULY 28, 2021

At the same time, introduce tools and strategies that increase your revenue and grow your audience. Track Top Donor Acquisition Days. By tracking your results year over year, you can explore opportunities for further acquisition and conversion optimization. See What’s New In Fundraising. Optimize My Donation Page.

Experiment 93

Experiment Donation Ideas Create 93

Allegiance Group

FEBRUARY 14, 2023

We recommend you start with these 7 Key Database Metrics. 7 Key Database Metrics – Allegiance Group | (teamallegiance.com) At the most basic level, the goal is to understand if your donor base is growing or shrinking and how many new donors you will need to acquire each year to offset any projected attrition.

Mail 52

Mail Donor Strategy Files 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. How do your efforts connect with those audiences to achieve the goal. Step 4: Define your benchmarks. Step 5: Define your metrics. Flickr Photo by HorrorTaxi. Who are you are trying to reach?

Results 97

Results Metrics Measure Associations 97

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. It uses metrics to measure your results and help you improve your strategy over time.

ROI 103

ROI Social Media Media Social 103

Pamela Grow

JUNE 28, 2023

of their total audience. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. Your open rate is, of course, one of the most important metrics you’ll want to track. Imagine the missed opportunities!

email 52

email Rate ROI Social Media 52

NetWits

NOVEMBER 11, 2010

Be a stickler about keeping your message short, clear and valuable to your audience. As I looked over a few email campaigns I noticed something very surprising – even thought each of the non-profits had the ability to track basic things like open rates, clicks, actions taken, donations given and registrations they didn’t take advantage of it.

email 212

email Profit Registration Review 212

Connection Cafe

MAY 23, 2012

Last month I pointed out a few of the ways you can use Google analytics , or other web analytics tools, to gain a better understanding of your audience. The next step is to keep track of changes to audience and audience behavior. Your audience can change over time, or change behaviors as they adapt to new technology.

Benchmark 42

Benchmark Metrics Analytics Track 42

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

The panels, judges, twitter moderators and audience rocked! Who knew that using the discipline of poetic form could generate such a great discussion about measurement and metrics. We used the hashtag #roi for audience participation and we trended 8th on Twitter , generating some entertaining tweets. What is your conversion rate?

Social Media 50

Social Media Reflection Media ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

The model was also used for advanced practitioners as a benchmarking framework at Social Media Week in DC last week. And it’s still hard to carve out time for tracking. We have always done this by tracking policy outcomes and media coverage. I started with this basic tracking worksheet. But you have to start somewhere.

Measure 99

Measure Track Model Seattle 99

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Rate Social Media Nonprofit 52

DNL OmniMedia

DECEMBER 13, 2021

Equipped with supporter profiles and a log of all interactions, your nonprofit can craft a strategic plan for stewarding its audience members toward a desired next step– such as making a larger donation or signing up to attend an upcoming event. What does a CRM do for nonprofits? Internal operations management. Marketing campaign management.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. The CRM is the single source of truth for the organization, tracking all engagement for each donor. 2) A/B Testing Not sure what subject line to go with?

Marketing 198

Marketing Fundraising Test Nonprofit 198

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. This is especially true on social media because there are so many data points you can track. Across platforms, you should be tracking social media engagement rates and conversion rates.

Social Media 122

Social Media Track Conversation Media 122

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

.&# The organization worked with an agency that helped them developed a robust communications strategy that included best practices in branding and messaging, measurable objectives, identified audiences based on research and social media scanning, a marketing funnel/model, and best practices in multiple channels.

Measure 98

Measure Social Media Media Social 98

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Who are the target audiences? How do think your target audiences will prefer to get info for this initiative? How you will reach your target audiences? Your board, donors, and activists love it too.

Online 71

Online Tips Calendar Test 71

Care2

MAY 14, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Here are the highlights. Email open rates declined 1%, compared to a 3% decrease between 2006 and 2007.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Connection Cafe

APRIL 26, 2018

Online giving enables institutions to reach wider audiences; this requires, therefore, broader follow up after the initial online outreach. James Wiley: What is critical about #GivingTuesday are the additional metrics outside of how much money institutions raise. Finally, well thought out stewardship remains vital.

Education 23

Education Trend Conversation Giving 23

Nonprofits Source

MARCH 10, 2019

LinkedIn’s Social Selling Index is one of the few metrics I think is worth obsessing over. At the very least this will give you a benchmark to reference your progress. Next, click the filter tab and start narrowing your audience. I strongly recommend creating a spreadsheet to track your progress. The Outreach.

Linkedin 49

Linkedin Marketing Strategy Work 49

Nonprofits Source

APRIL 3, 2019

LinkedIn’s Social Selling Index is one of the few metrics I think is worth obsessing over. At the very least this will give you a benchmark to reference your progress. Next, click the filter tab and start narrowing your audience. I strongly recommend creating a spreadsheet to track your progress. The Outreach.

Linkedin 40

Linkedin Marketing Strategy Work 40

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Defined Audience.

ROI 50

ROI Social Media Slides NTEN 50

Connection Cafe

OCTOBER 25, 2016

If you’re not tracking people’s interactions and behaviors on your website, then your relationship is incomplete. Tonya and I will discuss the shift to audience engagement from acquisition and provide tips for how to build your first campaign. 1:30 PM – Google Analytics to Make Your Organization a Fundraising Powerhouse.

Podcast 20

Podcast Benchmark Blackbaud DC 20

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  It included two excellent case studies and social media metrics- one on ASPCA and the other Georgia Tech. ASPCA and MADD can track on-line donations and increased membership back to its public relations effort.    Someone in the audience asked if there was a tool to automate the gathering and analysis of this data. 

Social Media 50

Social Media Relationship Media Management 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Giving Good Poke.

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

A few blog redesign resources I need to sink my teeth into after I share my goals, audience, etc. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. Whiteboard: Why Less is More in Design. The Blog Usability Checklist.

Goal 50

Goal ROI Wiki Metrics 50

Nonprofits Source

JANUARY 23, 2023

Monthly compliance: Google requires Ad Grant recipients to meet a series of ongoing requirements, including maintaining a 5% click-through rate and having valid conversion tracking set up. They’ll track the interactions supporters take on your site and provide insight into the overall success of your ads. Comprehensive campaigns.

Grant 52

Grant Google Management Guide 52

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 99

Ideas Guide Online Fundraising 99