Audience Benchmark Mail Track 
M+R
JUNE 5, 2023
Read time: 5 minutes It’s 1980, and you hear the mail slot clank down the hallway. That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. Looking for benchmarks? We’ve got some Benchmarks.
M+R
MAY 31, 2022
About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. We saw some of the impacts of these changes in this year’s Benchmarks. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Read time: 8 minutes. Apple MPP, a.k.a.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Allegiance Group
FEBRUARY 14, 2023
This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. The acquisition cost can improve over time as you test creative, offers, and audiences to hone in on the best-performing combination.
Nonprofit Tech for Good
AUGUST 6, 2023
1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. What do you want to get out of your year-end campaign?
Whole Whale
SEPTEMBER 3, 2021
The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Benchmark Data Now. Here is what you can do to prepare for the impacts of iOS15 on email marketing.
Whole Whale
AUGUST 25, 2021
Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.49. Mail stats. Mail stats. Mail stats.
Get Fully Funded
FEBRUARY 22, 2022
Or, if you rent a list of names and addresses and send a direct mail piece to everyone on that list, you probably won’t recoup enough in donations to make that a worthwhile expense. This is a WHOLE other issue – how to succeed at direct mail fundraising.). You may end up at the end of the year having overspent on fundraising.
Expert insights. Personalized for you.
80 
Let's personalize your content