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Preparing Your Association for AI

Association Analytics

AI has garnered a lot of global and national attention across most industries in recent months. With no real sign of AI slowing down or fading away, it’s worth taking the time now to prepare your association for the impact and influence AI will have on your members and employees.

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Book Review: Mindful Social Marketing by @jfouts

Beth's Blog: How Nonprofits Can Use Social Media

The holiday break is a great time to read books, both for work and just plan fun. Earlier this week, I read the recently published “ Mindful Social Marketing ” by colleague Janet Fouts. If you are doing social media for a nonprofit, this book is a must read. It is filled with great wisdom.

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4 Tips for Marketing Your Animal-Related Nonprofit

Nonprofits Source

Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy. Include a QR code or easy-to-type URL so people can access your website for more information. Additionally, write search engine optimized blog content to drive traffic to your site.

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Five Social Media Trends for Nonprofits

Media Cause

Social media is a leading source for both finding information on and donating to nonprofits—being active on social media is no longer optional for nonprofits but essential. . Platforms are investing in brand/influencer collaboration. While this can be intimidating, micro-influencers are often an excellent resource for nonprofits.

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3 Strategies to create an effective nonprofit homepage

Candid

It also solidifies their first impression of your organization and influences whether they’re interested in further exploring and supporting your cause. While it’s important to captivate your audience as soon as they land on your homepage, you also don’t want to inundate them with too much information or on-page elements.

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Thursday Thoughts | Supporter habits to build this year

EveryAction

Another important habit you should add is making sure your supporters stay informed about where their dollars are going. It’s where chief executives can embrace the role of chief influencer. Then stay at the top of their minds by liking and commenting on their posts, or even sharing their posts with your network.

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3 Grassroots advocacy milestones to meet this month

EveryAction

He likely didn’t have grassroots campaigns in mind when he uttered those words, but Twain’s advice is spot-on for grassroots advocacy practitioners as they make a plan to engage the new Congress. “To stand still is to fall behind,” said Mark Twain. The 118th Congress has new leadership and plenty of new lawmakers.

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