Connection Cafe

AUGUST 23, 2013

Let’s look at ways to make your event stand out from the crowd and grab some headlines. The resulting story appeared on the front page of the Lifestyle section the weekend of the event, inspiring a good number of individuals to attend. So how do you make the fact that you’re doing a 5K or walk into news that’s going to get reported?

Headline 39

Headline News Maryland Cancer 39

M+R

JUNE 22, 2021

And for the first time this year, we are turning our attention to a key fact: sometimes, when the numbers speak, they do so with an accent. For nonprofit digital ads, the unmistakable headline of M+R’s annual Benchmarks Study has been continued growth. Major donors get the fanfare, the galas, and the special one-to-one contact.

Benchmark 52

Benchmark Studies Digital Analysis 52

Whole Whale

SEPTEMBER 8, 2023

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. Focus on selling – Judge ads by sales results, not awards. Analyze results data to double down on what inspires action.

Lesson 59

Lesson Fundraising Digital Test 59

Nonprofit Tech for Good

APRIL 5, 2012

LinkedIn Profiles rank very high in search results, so make sure yours is filled to 100 percent completeness. Customize Your Headline. By default, LinkedIn uses the title of your current position as your “Professional Headline.” You can customize your headline and add more detail and personality by going to “Edit Profile.”

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Linkedin Profile Professional Tips 216

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2013

If you follow social media guru Mari Smith, you have no doubt noticed the headline ” The Year of Video ” and promotion for a free webinar on the ins and outs of video creation, video production, video marketing for small businesses on Jan. He says, “Video is, by far, the content that commands the most attention online.

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Video Benchmark Headline Comparison 113

Tech Soup

APRIL 14, 2015

One of the most effective ways to gain exposure for a nonprofit is by appearing at the top of online search results. It's practically free advertising to appear in a search results list when a donor, partner, or constituent "googles" phrases that are related to your organization's services.

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Search Websites Tips Headline 36

Nonprofit Tech for Good

APRIL 5, 2012

LinkedIn Profiles rank very high in search results, so make sure yours is filled to 100 percent completeness. Customize Your Headline. By default, LinkedIn uses the title of your current position as your “Professional Headline.” You can customize your headline and add more detail and personality by going to “Edit Profile.”

Linkedin 109

Linkedin Profile Professional Tips 109

NonProfit Hub

SEPTEMBER 18, 2015

Pay Attention to Your Subject Line and Headline. If readers open the email, the headline will make a large difference in whether they read the entire email or not. On average, 8 out of 10 people will read headline copy , but only 2 out of 10 will read the rest. Communicate with Visuals.

email 28

email Marketing Headline Ratio 28

Bloomerang

SEPTEMBER 12, 2021

And if you’re watching this recording, I hope you’re having a good day, no matter when and where you are because we are here to talk about the four-step plan to get more donations and greater fundraising results. So like you said, the four-step plan to get more donors to grow your fundraising results. I’m Steven.

Results 82

Results Video Donation Fundraising 82

Get Fully Funded

OCTOBER 7, 2021

This can be a sign to reevaluate your approach to some platforms or to consolidate your efforts and focus your attention where it has the greatest impact. While multi-channel marketing works by building up brand awareness across multiple touch points, you might see notably higher or lower engagement rates on certain platforms.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

Nonprofit Tech for Good

JANUARY 7, 2024

The program allows nonprofits to display their ads on Google Search results pages, potentially reaching millions of people interested in their causes. Add all 15 headlines and 4 descriptions to your ads. This approach provides a variety of ad combinations and increases your chances of capturing your audience’s attention.

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Google Grant Guide Policy 283

Tech Soup

JANUARY 19, 2017

The truth is that attention span in the digital medium is a very valuable commodity. Write less lengthy copy and better headlines. Improve donation pages with stronger headlines, photos, and calls to action. It's time to write less and show more. Use a graphic to replace a paragraph.

Digital 36

Digital Marketing Game Headline 36

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 19, 2012

It is becoming an essential component of your social and communications strategy, and we’ve already see content curation deliver results on a number of levels as Shel Holtz points out and master curator Jan Gordon summarizes. It requires attention to detail and delivering value.

Social Media 107

Social Media Content Practice New York City 107

BoardAssist

DECEMBER 15, 2014

Creating a mailing packet that brings results. Don’t solicit any donors until you have shown them what results you have accomplished with their first gift. Your goal in the first part of the letter is to get your reader’s attention. Share measurable results of what you have achieved with other donors’ gifts. Tom Ahern).

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Mail Money Raise Tips 61

ASU Lodestar Center

AUGUST 10, 2012

While no one supports wasteful public spending or abuse of power, the cases that grab headlines and provoke legislation are actually far from the norm. We often talk about nonprofit executive compensation in skeptical terms: how much is too much? So why does churn seem so common to our sector? In brief, the numbers don’t look good.

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Research Survey Retention Nonprofit 104

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Post a variety of different media types, photographs and visuals get attention, shorter status updates, and curated links. The art of writing good teaser headlines is critical to getting more interaction. If the audience is local, it is important to framing content and issues for local geographic area.

Facebook 112

Facebook Change Profile Impact 112

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org is a data-informed organization that uses a ladder of engagement not only to guide its content and social media integration strategy, but uses measurement at each rung of the ladder to ensure that they are getting results. grist.org’s key results are: Footprint: The reach of their activities, both online and offline.

Measure 97

Measure Policy Social Media Green 97

Get Fully Funded

JUNE 11, 2023

It seems so easy to write a letter and send it out, but it’s a tricky process with lots of places you can get in trouble and squash your results if you don’t know what you’re doing. If your nonprofit isn’t quite ready, spend a little time to work on the items on this list so that when you mail, you get the best possible results.

Fundraising 111

Fundraising Guide Mail Gift 111

Nonprofits Source

JANUARY 23, 2023

While an incredible marketing opportunity, nonprofits need to know how the program works and how to write enticing ads if they want to see results. While we focus on designing SEO-friendly nonprofit websites , our friends at Getting Attention work one-on-one with all sorts of nonprofits to help them to harness the power of the grant.

Grant 52

Grant Google Guide Nonprofit 52

Nonprofit Tech for Good

JANUARY 10, 2022

This is in part because Google Grants only allows ads that are at a Quality Score of 2 or higher and also because a strong website will just lead to better results for your Google Ad campaigns. Failing to meet this threshold for 2 consecutive months can result in a temporary account deactivation. Use Lots of Keywords.

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Google Grant Guide Nonprofit 348

Nonprofits Source

NOVEMBER 3, 2017

So how do you get those first page results? Use multimedia to engage and retain visitor attention. As a result, your content will sound more natural to readers. Industry studies also show that longer form content tends to rank better in search results. This is how websites display the date stamp in search results.

Beginner 91

Beginner Digital Marketing Guide 91

CauseVox

MAY 11, 2021

The only true currency on social media is trust and attention, and the only way to get it is through valuable communication that is craved – that people would miss if it went away. Grab Attention. As a general rule, social media algorithms prioritize posts and tweets that receive a lot of discussion, engagement, and attention.

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Social Media Community Build Media 105

M+R

JANUARY 5, 2024

We compiled results from 34 of our nonprofit clients, covering data from November and December… So… what did we see? Results were mixed overall — while many nonprofits reported a decline in year-over-year revenue, there were many bright/interesting/promising spots. Who you are can matter more than what you say.

Fundraising 106

Fundraising New York City Ukraine Channel 106

NTEN

SEPTEMBER 23, 2010

I skim through headlines, looking for items that interest me, read the first few paragraphs of an article that catches my eye, and then decide if it's worth my time. Yes, yes, I know what I just wrote, but there's a lot of value in knowing how to use white space and paragraph breaks and subheadings to capture people's attention.

Web 70

Web NTEN Alternative Headline 70

sgEngage

AUGUST 23, 2023

You can amplify your website at no cost other than the time it takes to create your ads and monitor results. As a result, nonprofit marketers run into issues, and it can be hard to find time in your already-busy schedule to troubleshoot them. Capture attention with your headlines. That’s a nonprofit marketer’s dream!

Grant 69

Grant Google Guide Management 69

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2013

As part of the research, they looked at more than 170 different technological tools now available to funders, dove deeply into the literature on philanthropic collaboration, analyzed the results of recent Foundation Center surveys, and spoke with a wide range of experts from the worlds of both technology and philanthropy.

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Studies Research Trend Fund 116

Greater Giving

NOVEMBER 9, 2023

As a result, they navigate away to find another nonprofit to donate to. Showcase your mission statement as a sub-headline beneath your nonprofit’s name to grab your visitors’ attention and let them know what your organization is about right off the bat.

Strategy 59

Strategy Nonprofit Guidelines Websites 59

See3

AUGUST 9, 2007

Seeing the headlines, “ Johnson & Johnson Sues Red Cross Over Symbol &# it is easy to say look at the big bad corporation going after the poor nonprofit. The result is that you can go into your local Walgreens or CVS and see a Red Cross endorsed product competing with a similar product from Johnson & Johnson.

Nevada 40

Nevada License Companies Product 40

Care2

FEBRUARY 4, 2009

Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) People who are searching for issues that we work on might not find our website in their first page of organic search results, but they may well see one of our Google ads. However, our Google ads offer us a way around that.

Grant 31

Grant Google Case Study Search 31

Connection Cafe

OCTOBER 21, 2020

Writing effectively for the web isn’t always as easy as it sounds (see our comments on the human attention span below). Let’s make one thing clear: Your readers have limited attention spans. There was a study conducted back in 2000 that showed the human attention span was 12 seconds long. Your reward for clarity is attention!

Web 40

Web Voice Attention Headline 40

Care2

FEBRUARY 7, 2009

Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) People who are searching for issues that we work on might not find our website in their first page of organic search results, but they may well see one of our Google ads. 2) Pay attention to quality scores.

Google 31

Google Grant Adwords Social Media 31

Nonprofits Source

SEPTEMBER 8, 2017

Is your audience most receptive to certain headlines or promotional offers? This post offers insight on everything from A/B split testing headlines to really diving into conversion metrics. We found a helpful guide from Salesforce that goes in-depth on how to create a lead nurturing campaign that gets results.

email 89

email Marketing Strategy Fundraising 89

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

It still requires a lot of attention, staff time, management and promotion." Would love to read a summary of the campaign results and lessons learned. Perhaps there is a lot to learn from headline writing skills. Amy Sample Ward has an interesting take on adoption issues as related to micro-media tools.

Social Network 50

Social Network Nptech Tag Network 50

NonProfit Hub

JANUARY 18, 2019

Without them, copy or headlines can become boring and predictable. It allows them to see the results of supporting your nonprofit before they’ve even done it. Using the word “you” instantly address the reader and gets their attention. The importance of power words. Liraz Margalit, Ph.D., is a specialist in consumer behavior.

Conversation 67

Conversation Headline Nonprofit Children 67

Nonprofits Source

SEPTEMBER 8, 2017

Is your audience most receptive to certain headlines or promotional offers? This post offers insight on everything from A/B split testing headlines to really diving into conversion metrics. We found a helpful guide from Salesforce that goes in-depth on how to create a lead nurturing campaign that gets results.

email 45

email Marketing Strategy Fundraising 45

Nonprofits Source

MARCH 21, 2018

Here we take a look at how some of the top nonprofits are leveraging social platforms to get results (and how you can do the same). Whether you need help planning a social media strategy, conducting a social media audit, or drafting reports to prove results to leadership, we’ve got you covered. The Result?

Social Media 109

Social Media Resource Marketing Media 109

Nonprofits Source

FEBRUARY 25, 2017

How content marketing impacts search ranking results (and why that matters). But I also blame the substanceless blogs showing off the “ amazing ” results of inbound marketing. “ To be fair, content marketing for nonprofits can take up to 2 years before results begin to show. How to set up Google Search Console.

Content 40

Content Leadership Marketing Files 40