Tech Soup

JANUARY 19, 2017

Email is re-emerging as a communications channel that is new and powerful again. The truth is that attention span in the digital medium is a very valuable commodity. Write less lengthy copy and better headlines. Improve donation pages with stronger headlines, photos, and calls to action. Email Is Back.

Digital 36

Digital Marketing Game Headline 36

Bloomerang

SEPTEMBER 12, 2021

And if you’re watching this recording, I hope you’re having a good day, no matter when and where you are because we are here to talk about the four-step plan to get more donations and greater fundraising results. So like you said, the four-step plan to get more donors to grow your fundraising results. I’m Steven.

Results 83

Results Video Donation Fundraising 83

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org is a data-informed organization that uses a ladder of engagement not only to guide its content and social media integration strategy, but uses measurement at each rung of the ladder to ensure that they are getting results. grist.org’s key results are: Footprint: The reach of their activities, both online and offline.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Post a variety of different media types, photographs and visuals get attention, shorter status updates, and curated links. The art of writing good teaser headlines is critical to getting more interaction. If the audience is local, it is important to framing content and issues for local geographic area.

Facebook 112

Facebook Change Profile Impact 112

Nonprofits Source

NOVEMBER 3, 2017

Over the years these terms have evolved to fit the adoption of new marketing channels. So how do you get those first page results? One nonprofit used online channels to surpass their year-end fundraising goals. Use multimedia to engage and retain visitor attention. With search engine optimization.

Beginner 91

Beginner Digital Marketing Guide 91

M+R

JANUARY 5, 2024

We compiled results from 34 of our nonprofit clients, covering data from November and December… So… what did we see? Results were mixed overall — while many nonprofits reported a decline in year-over-year revenue, there were many bright/interesting/promising spots. Average gifts were down – but large gifts may have switched channels.

Fundraising 106

Fundraising New York City Ukraine Channel 106

CauseVox

MAY 11, 2021

The only true currency on social media is trust and attention, and the only way to get it is through valuable communication that is craved – that people would miss if it went away. Grab Attention. As a general rule, social media algorithms prioritize posts and tweets that receive a lot of discussion, engagement, and attention.

Social Media 99

Social Media Community Build Media 99

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2013

One of my favorite sections of the site includes the benchmarking data for foundation use of social media by channel which makes it very easy to do research. What caught my eye immediately was the infographic that summarizes data about how foundations are using social media. ” 2.

Studies 116

Studies Research Trend North America 116

Nonprofits Source

SEPTEMBER 8, 2017

2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. When you’re planning your fundraising strategies , consider how your emails channels may be affecting offline campaigns. Is your audience most receptive to certain headlines or promotional offers? That’s to say for every $1.00

email 89

email Marketing Strategy Fundraising 89

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

" So, does it make sense to roll your own network to appeal to those 85% of existing donors who do not participate on social networking sites, but may be engaged with the organization through other channels like email, face-to-face, or web site forums? It still requires a lot of attention, staff time, management and promotion."

Social Network 50

Social Network Nptech Tag Network 50

Nonprofits Source

SEPTEMBER 8, 2017

2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. When you’re planning your fundraising strategies , consider how your emails channels may be affecting offline campaigns. Is your audience most receptive to certain headlines or promotional offers? That’s to say for every $1.00

email 45

email Marketing Strategy Fundraising 45

Connection Cafe

APRIL 13, 2018

Multichannel fundraising can take place across a variety of communication channels , commonly categorized as online and offline. Ensure you capture your reader’s attention early. To achieve the best results, it’s important to align your direct mail fundraising appeals to your overall multichannel strategy.

Education 23

Education Fundraising Mail Offline 23

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

Social channels are also used to continue to cultivate and engage with the donor to retain them. 2: Identify results, metrics, and mini goals for your campaign. You’ll want to set up a campaign calendar for your content so you are organized and it is efficient to distribute the stories through your various channels.

Fund 130

Fund Campaign Practice Giving 130

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

The results are greater than an individual or organization could accomplish alone. Maine Health Access Foundation did an experiment on Facebook , including it in its channel to promote a funding opportunity but also posted the initial letters of inquiry on their Facebook page to get feedback.

Measure 96

Measure Fund Impact Minnesota 96

Connection Cafe

DECEMBER 22, 2013

With the ever declining attention span of your audience, it’s necessary that you start appealing to a broader range of senses. In Keep Calm and Write It Down: How Reflective Practice Leads To Better Results for Nonprofits , we’re reminded that a key step to improvement is having an accurate retrospective view. You should.

Story 54

Story Nonprofit Social Media Content 54

Nonprofits Source

AUGUST 31, 2022

The site should capture users’ attention to keep them on the page and provide information that helps the organization meet its goals. These layouts also prioritize showing the most important elements of the page, like the headline of a blog post, at the top rather than decorative elements. Choose just a few images.

Design 52

Design Web Images Nonprofit 52