Remove Attention Remove Headline Remove Metrics Remove Results
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. Focus on selling – Judge ads by sales results, not awards. Analyze results data to double down on what inspires action.

Lesson 59
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Here’s Where We’ll Be: Summer 2021 Edition

M+R

And for the first time this year, we are turning our attention to a key fact: sometimes, when the numbers speak, they do so with an accent. For nonprofit digital ads, the unmistakable headline of M+R’s annual Benchmarks Study has been continued growth. Major donors get the fanfare, the galas, and the special one-to-one contact.

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How Facebook Changes Are Impacting Engagement on Brand Pages and What Nonprofits Should Do About It

Beth's Blog: How Nonprofits Can Use Social Media

Post a variety of different media types, photographs and visuals get attention, shorter status updates, and curated links. The art of writing good teaser headlines is critical to getting more interaction. If the audience is local, it is important to framing content and issues for local geographic area. If not, do that first.

Facebook 112
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How to Up Your Digital Marketing and Fundraising Game in 2017

Tech Soup

The truth is that attention span in the digital medium is a very valuable commodity. Write less lengthy copy and better headlines. Metrics show that images on social media platforms perform 300 percent better. Improve donation pages with stronger headlines, photos, and calls to action.

Digital 36
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grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

grist.org is a data-informed organization that uses a ladder of engagement not only to guide its content and social media integration strategy, but uses measurement at each rung of the ladder to ensure that they are getting results. grist.org’s key results are: Footprint: The reach of their activities, both online and offline.

Measure 97
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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

This is in part because Google Grants only allows ads that are at a Quality Score of 2 or higher and also because a strong website will just lead to better results for your Google Ad campaigns. Failing to meet this threshold for 2 consecutive months can result in a temporary account deactivation. Use Lots of Keywords.

Google 347
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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

While an incredible marketing opportunity, nonprofits need to know how the program works and how to write enticing ads if they want to see results. While we focus on designing SEO-friendly nonprofit websites , our friends at Getting Attention work one-on-one with all sorts of nonprofits to help them to harness the power of the grant.

Grant 52