Remove Attention Remove Headline Remove Rate Remove Results
article thumbnail

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. Focus on selling – Judge ads by sales results, not awards. Analyze results data to double down on what inspires action.

Lesson 59
article thumbnail

11 LinkedIn Profile Tips for Nonprofit Professionals

Nonprofit Tech for Good

LinkedIn Profiles rank very high in search results, so make sure yours is filled to 100 percent completeness. Customize Your Headline. By default, LinkedIn uses the title of your current position as your “Professional Headline.” You can customize your headline and add more detail and personality by going to “Edit Profile.”

Linkedin 211
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 LinkedIn Profile Tips for Nonprofit Professionals

Nonprofit Tech for Good

LinkedIn Profiles rank very high in search results, so make sure yours is filled to 100 percent completeness. Customize Your Headline. By default, LinkedIn uses the title of your current position as your “Professional Headline.” You can customize your headline and add more detail and personality by going to “Edit Profile.”

Linkedin 110
article thumbnail

Nonprofit Advocacy: 4 Strategies You Should Consider

Get Fully Funded

Track your engagement rates on each marketing platform you leverage. While multi-channel marketing works by building up brand awareness across multiple touch points, you might see notably higher or lower engagement rates on certain platforms. Experienced volunteers are often one of your new volunteers’ best resources.

article thumbnail

Back to Basics: 5 Essentials Steps to Email Marketing

NonProfit Hub

Pay Attention to Your Subject Line and Headline. If readers open the email, the headline will make a large difference in whether they read the entire email or not. On average, 8 out of 10 people will read headline copy , but only 2 out of 10 will read the rest. Communicate with Visuals.

email 28
article thumbnail

How to Up Your Digital Marketing and Fundraising Game in 2017

Tech Soup

If we've learned anything in the past few years, it's that graphics and video make a huge difference in engagement, shares, and response rates. The truth is that attention span in the digital medium is a very valuable commodity. Write less lengthy copy and better headlines. It's time to write less and show more.

Digital 36
article thumbnail

[VIDEO] 4-Step Plan to More Donations and Greater Fundraising Results

Bloomerang

And if you’re watching this recording, I hope you’re having a good day, no matter when and where you are because we are here to talk about the four-step plan to get more donations and greater fundraising results. So like you said, the four-step plan to get more donors to grow your fundraising results. I’m Steven.

Results 85