Forum One

JULY 15, 2021

This allows you to successfully test and evaluate your personalization strategies and tactics. This includes: Email databases Website analytics CRM systems Online giving platforms. This stage of personalization doesn’t require automation, and you can test and gauge impact by simply monitoring opens and click-through rates.

Personal 101

Personal Test Demographics Analytics 101

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

Two new books on measurement and analytics came to my attention this week. The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.” The book Lean Analytics focuses on the measure stage.

Metrics 101

Metrics Measure Analytics Method 101

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

Analytics 94

Analytics Web Screencast Metrics 94

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

Yet, there are those constant nagging questions. What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?”

Metrics 96

Metrics Facebook Data Measure 96

Amy Sample Ward

MAY 4, 2011

Whether you were in the class or not, I’d love to hear if there’s more you’d add or more questions you’d like me to address! Metrics Tracking template! Analytics and Metrics. Here are some of the resources to help get Google Analytics set up elsewhere and make the most of it: [link].

Lecture 137

Lecture Storytelling Data Strategy 137

sgEngage

SEPTEMBER 28, 2021

So, the real question is: what will online fundraising look like moving forward? Ensure you have access to accurate email metrics including click, action, and conversion tracking so that you can determine the success of content, messages, and segmentation. Hopefully we will never repeat 2020. increase in fundraising email revenue.

Online 92

Online Fundraising Benchmark Adwords 92

Media Cause

FEBRUARY 12, 2024

Social Media’s Impact on Google Search Let’s start with a question, “does Google take into account what is happening within social media platforms when it comes to their search result ranking? Social platforms are included in Google Analytics traffic sources. Practical Implementation Does Social SEO matter for your Nonprofit?

Search 59

Search Alternative Social Social Media 59

Top Nonprofits

MARCH 16, 2022

This is not only a disappointing experience for your visitor, but it can also lead them to ask a series of questions about your organization as a whole. These are not the types of questions you want your audience to ask about your nonprofit. Review the analytics from your nonprofit’s website. Is the organization still relevant?

Websites 115

Websites Nonprofit Audience Mobile 115

Cloud 4 Good

OCTOBER 6, 2021

The dynamic gauge chart is now available to use report metrics and field values to respond dynamically to the displayed business metrics. As with all changes, we recommend that you first install and test in a sandbox environment prior to installing into a production org. Updates to Lightning Flow.

Chart 101

Chart gMail Singapore Vermont 101

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2009

Mapping Metrics to Strategy View more presentations from kanter. We'll examine what can and can't be quantified as well as various metrics and analytics tools. An understanding of the right metrics to use and how/when to incorporate qualitative information 3. Takeaways: 1. The discussion was fantastic.

Metrics 50

Metrics Map Social Media Strategy 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

The Lean method advocates for creating a Minimum Viable Product (MVP), testing it in small ways and building on what was learned to create something that really addresses audience needs and minimizes wasted effort and resources. One example Christie gave was describing the origins of Louder.

San Francisco 104

San Francisco Organization Kiva Metrics 104

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

” The sense-making part is so important! And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” ” You have to show the connection between the metric and what matters!

Reddit 98

Reddit Data Time DC 98

Kindful

MARCH 25, 2021

Whether it’s information taken from your online donation forms or metrics on past campaigns, your fundraising data can clue you into which supporters are likely to give and do wonders for your donor communication strategy. The types of events someone registers for and their involvement in the event are also key metrics to note.

Communication 98

Communication Donor Data Guide 98

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Research Questions.

Analytics 37

Analytics Design Research Process 37

Connection Cafe

APRIL 2, 2018

Data and analytics can play a big role in improving nonprofit strategy. Among nonprofit advocacy groups, I often witness a huge gap between the people with access to data and analytics and the people actually empowered to make strategic decisions. Data analytics could be fresh garlic.* This was their “Testing Whiteboard.”

Data 31

Data Help Analytics Test 31

Eric Jacobsen Blog

JANUARY 11, 2018

Ask these questions and take these steps: What is your company's mission statement? Prepare a concise statement with your inner circle and test its resonance with them. Discuss this statement with your inner circle and test its resonance with them. And, how to create a sense of urgency around that need. Author David S.

Companies 49

Companies Change Time Articulate 49

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. 5. Images, Questions, and Comments Inspire Facebook Engagement. The real question for you to answer which images drive better engagement. That question can form the basis of many Facebook experiments.

Practice 107

Practice Tips Social Meme 107

Bloomerang

AUGUST 28, 2023

For instance, the Ahern Audit runs the “you test” and grade-level tests. Be sure you can customize the views on this dashboard so that you can keep track of the metrics most important to your organization. The following questions should help: Research the features available from each nonprofit software solution.

Profile 91

Profile Software Nonprofit Donor 91

Eric Jacobsen Blog

AUGUST 6, 2017

Ask these questions and take these steps: What is your company's mission statement? Prepare a concise statement with your inner circle and test its resonance with them. Discuss this statement with your inner circle and test its resonance with them. And, how to create a sense of urgency around that need. Author David S.

Action 40

Action Change Articulate Test 40

Eric Jacobsen Blog

MAY 6, 2017

Ask these questions and take these steps: What is your company's mission statement? Prepare a concise statement with your inner circle and test its resonance with them. Discuss this statement with your inner circle and test its resonance with them. And, how to create a sense of urgency around that need. Author David S.

Change 40

Change Articulate Test Leadership 40

Eric Jacobsen Blog

FEBRUARY 9, 2017

Ask these questions and take these steps: What is your company's mission statement? Prepare a concise statement with your inner circle and test its resonance with them. Discuss this statement with your inner circle and test its resonance with them. And, how to create a sense of urgency around that need. Author David S.

Change 40

Change Create Articulate Test 40

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

What is a productive way to experiment and learn to the answers to these questions without wasting time? Louis Gray He’s on the Google + team and shares items about new features, analytics, and other stuff. I was curious and started a conversation asking these questions: What is your definition of success on Google +?

Google 98

Google Time Nonprofit Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

But in the race to remain current, we can sometimes forget to take a step back and ask ourselves a few basic questions: How do we know if all our social media efforts are actually worth the investment? Measure program success, not just analytics. Analytics are just one indicator of success. Are we actually making a difference?

Social Media 119

Social Media Channel Difference Media 119

Get Fully Funded

MARCH 4, 2021

We at Nonprofit Megaphone are here to share some of the most important questions you should ask yourself before applying for the grant: . Even if you don’t have prepared answers to these questions, Nonprofit Megaphone is here to help. Effective use of the Google Ad Grant requires constant consideration of questions like these.

Grant 52

Grant Google Nonprofit Skills 52

Nonprofits Source

JANUARY 23, 2023

Using Google Analytics and Google Tag Manager, they’ll keep you in the loop on performance by creating live dashboards and reports that you can reference at any time. Their experts will write and test ad copy to maximize your impressions and clicks. Reporting and analytics. A/B testing. Account compliance.

Grant 52

Grant Google Management Guide 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2014

I first put a fitbit, a digital pedometer that tracks steps, calories burned, food intake, and other personal analytics data, on my wrist back in October. In development are even more advanced devices capable of continuously monitoring such key metrics as blood oxygen, glucose levels, and even stress. Are there other benefits?

Data 115

Data Track Research Public 115

Connection Cafe

MAY 22, 2013

I don’t know for sure, but I can show you how to answer that question for yourself using the good ol’ scientific method and Google Analytics. Test the hypothesis by performing an experiment and collecting data – Use Google Analytics Content experiments to test your new idea.

Technique 44

Technique Analytics Google Test 44

Connection Cafe

AUGUST 27, 2018

It’s not a complete form, but it engages their users in a concrete activity right away: (We’ll talk more about usability testing and analytics later, but suffice to say they play a big part here. When a second group was given this simple questionnaire, the first question was switched to “…taller or shorter than 1,400 feet?”

Donation 33

Donation Online Tips Cancer 33

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

Screencast 50

Screencast Analytics Measure Web 50

Connection Cafe

MARCH 10, 2021

They should answer a question or provide information that entices the reader to click on an important link. Many organizations use A/B testing in order to refine their ads over time. A/B testing is the process of running two ads that are distinct from each other, but are attached to the same page and keywords. Writing The Ads.

Grant 61

Grant Google Guide Nonprofit 61

Nonprofits Source

JUNE 22, 2017

While these questions aren’t always easy to answer, you can chunk it down: What is one of your organization’s goals? The best way to measure that growth is with Google Analytics. Within your analytics dashboard head over to Acquisition -> All Traffic -> Channels. Clicks are important because they show value.

Digital 111

Digital Marketing Guide Chapter 111

Nonprofits Source

APRIL 19, 2017

To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.” Imagine the impact of your online fundraisers if your development team could instantly answer questions or assist in the donation process. It’s affordable at $19.00

Ideas 111

Ideas Donation Online Strategy 111

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Rather than download a spreadsheet of the most important data points for a month from Facebook Insights (the Facebook page analytics tool which was recently upgraded ) and comparing it against content, engagement, and outreach strategies, administrators glance at the summary insights on their page and draw subjective conclusions.

Social Media 99

Social Media Strategy Media Social 99

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. Here are 6 questions and answers from the experts on nonprofit website design best practices: 1. What are the most important website metrics to measure? The metrics should follow those goals.

Design 35

Design Websites Practice Philadelphia 35

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Example of A/B Testing Results. Not all nonprofits are born with the spreadsheet gene. And it isn’t simply a technical problem that can be solved through training or purchasing analytics software. Data is focused on the metrics that are specific to social media channel. What is the difference?

Culture 115

Culture Data Measure Social Media 115

Association Analytics

JUNE 2, 2021

Those traditional metrics are a good starting point, but often do not tell the whole story. You need to look behind the scenes to get the real answer to the question “What products are most valuable?”. Data can help you think more broadly to identify a valuable product based on your specific goals and success metrics.

Product 282

Product Associations Measure Analysis 282

NTEN

NOVEMBER 2, 2009

While working at NPower PA , I was often surprised by the nonprofits we were serving and and how they were using metrics. So here is my challenge to the nonprofit sector: See how many of these questions you can currently answer. My eyeball generating and tracking toolbox: Google Analytics for free web traffic analysis.

Technology 52

Technology Adwords Analytics Analysis 52