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How to leverage business analytics insights with Association Management Software (AMS)

Nimble AMS

Not every organization that uses business analytics must be a for-profit company. Professional societies, trade associations, and nonprofit groups can all use analytics tools to improve their staff operations, reach more members and non-members, and make meaningful progress toward their mission and goals. .

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Google Analytics and Benchmarks: HAWK

M+R

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? We’ll wait.

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How to Export Universal Analytics Data

Whole Whale

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. More details on this from Google: Export and share reports – Analytics Help.

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Who Analyzes the Analytics? (It’s us. We do.)

M+R

Note: The purpose of this document is to both outline new Google Analytics 4 (GA4) functionality and develop a set of M+R recommendations. Analytics are an essential tool for digital marketers and there’s a big shift underway as Google Analytics 4 (GA4) is being implemented. Universal Analytics (a.k.a.

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Integrating Your Nonprofit Email & Website Strategy: 5 Tips

DNL OmniMedia

As a nonprofit, you likely use a variety of methods to promote your services and gain more support—two of the most common being email and website marketing. In this article, we’ll provide five tips that enable you to seamlessly integrate your nonprofit email and website marketing strategies. Let’s get started!

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Top tips for effective association fundraising

Nimble AMS

Tips for more effective fundraising for your association. Here are some tips to make fundraising easier and more effective for your organization: . TIP: Nimble AMS by Community Brands helps you collect and manage member and donor data in one place so you can easily keep data updated and secure and use it for fundraising campaigns.

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7 Tips For Building Nonprofit Supporter Profiles

TechImpact

Adhere to preferred contact methods. A donor, volunteer, or a corporate executive likely want to keep in touch with a nonprofit they invested money or time into, however contacting individuals too much, or by an preferred method could decrease supporter retention. Review analytics.

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