Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? You can also find UTM data in Google Analytics.

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sgEngage

JUNE 20, 2023

With such high stakes and near-constant evolution, decision makers need to be confident on compliance basics to ensure you’re asking the right questions of your vendors and counting on them to deliver the partnership that today’s complex compliance environment requires of you. Here are 5 key questions to get you started.

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Software Question Law Data 72

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2012

I Love Social Media Measurement. I tested out the five phases of falling in love with measurement. Given the topic was measurement, I couldn’t help but go a little meta and play with incorporating learning analytics into the instruction. This blog post shares some insights about those two somewhat disconnected ideas.

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Social Media Measure Analytics Learning 96

Greater Giving

SEPTEMBER 12, 2023

Predictive analytics: BWF defines predictive analytics as the process of assessing your nonprofit’s data to make predictions and model future donor behavior. Impact measurement: Have open discussions about the effectiveness of AI and decide how you will monitor its success.

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Team Tips Fundraising Training 98

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.

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Metrics Social Media Measure Media 100

Forum One

JULY 15, 2021

This allows you to successfully test and evaluate your personalization strategies and tactics. This includes: Email databases Website analytics CRM systems Online giving platforms. This stage of personalization doesn’t require automation, and you can test and gauge impact by simply monitoring opens and click-through rates.

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Personal Test Demographics Analytics 101

sgEngage

APRIL 19, 2023

The Analytics team at Blackbaud has been playing around with ChatGPT over the past few months and we thought it might be helpful to share our observations. Your charitable organization has probably fielded questions from curious supporters and internal audiences on the ways it might be leveraged. Is it just a fad?

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Model Italy Test Generation 69

Pamela Grow

MARCH 14, 2024

Hard skills are measurable technical skills or certifications such as CRM management proficiency. Soft skills are typically shown through previous experience and hard skills can be measured through technical assessments. Conduct an initial interview with a predefined set of questions and criteria.

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Strategy Interview Skills Retention 52

Pamela Grow

MARCH 14, 2024

Hard skills are measurable technical skills or certifications such as CRM management proficiency. Soft skills are typically shown through previous experience and hard skills can be measured through technical assessments. Conduct an initial interview with a predefined set of questions and criteria.

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Strategy Interview Skills Retention 52

NTEN

MARCH 16, 2010

We're asking them all to share their answers to five very important questions. Session: Data Data Everywhere: Drowning in a sea of Analytics. Analytics integration and interpretation. Many nonprofits consider analytics an afterthought, and when they do have data, they get bogged down in visits, pageviews, and other minutiae.

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Analytics Data Question Atlanta 70

Connection Cafe

OCTOBER 30, 2017

Making data-driven decisions can be defined as measuring anything and everything that can be quantified and only making decisions that have strong evidence to back them up. Then ask the question “why?”. One of the biggest benefits that Google Analytics provides is visibility into how supporters are reaching your nonprofits website.

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Analytics Volunteer Donor Google 39

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2011

She set up a private Facebook Group to facilitate our support for the campaign. A few weeks ago, she reported back to the group some of the results of our work with some insights based on Google Analytics charts. Shonali kindly agreed to an interview to share this story more broadly. Analytics really do tell stories!

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Analytics Interview Story Phase 99

NetWits

SEPTEMBER 5, 2012

That’s a great question. Test your current site: Use online or onsite usability testing to learn what information your users look for on your website and how easy it is for them to find it. Testing Your Visual Story. Share your ideas, tips, recommended reading, questions or feedback here.

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Design Web Guide Slides 247

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

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Analytics Web Screencast Metrics 94

Connection Cafe

FEBRUARY 8, 2018

Analytic Activism is a book about how advocacy organizations can make better decisions in the digital age. And, through analytics and a culture of testing, some of the best advocacy and activist organizations are transforming how they listen to their supporters online. Communication isn’t just about speech.

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Analytics Advocacy Chapter Environment 31

Forum One

JUNE 10, 2021

Most nonprofits have access to at least one web analytics platform, like Google Analytics or Adobe Analytics. Pick a date range and explore critical questions, such as: How many donations did they make? In the next step, we’ll consider how you can test possible improvements to your site for mobile donors.

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Personal Online Giving Oregon 49

Qgiv

JULY 10, 2023

According to a guideline published by M+R, a useful quick test for your own messaging is to simply answer the question: If the subject of this story were to read it, how would they feel? The challenges of strength-based messaging Finding the balance in your story. Finding the balance in your organization.

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Storytelling Donor Cancer Guidelines 75

fusionSpan

DECEMBER 18, 2023

Ever since, Salesforce has been testing, launching and expanding those AI capabilities, giving organizations using the platform more and more insight and efficiency, so they can make the most of every opportunity and deliver the best customer, donor or membership experience.

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Language Generation Analysis Data 59

DNL OmniMedia

NOVEMBER 14, 2023

From volunteer management to advanced analytics and marketing automation, integrations make Salesforce a dynamic platform that can evolve alongside an organization’s growth and changing requirements. Design: Create a comprehensive battle plan for the migration, including how pre- and post-migration quality will be measured.

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Consultant Nonprofit Integration Review 52

Qgiv

FEBRUARY 20, 2024

There are a couple other chatbot AI you can use, including Google Gemini (formerly Google Bard) and Jasper AI , which can provide responses to prompts, as well as advanced analytics and insights for strategic decision making. For example, Qgiv uses a third-party AI-enhanced bot detection system to prevent card testing fraud on donation forms.

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Fundraising Nonprofit Analysis Donor 97

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Research Questions.

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Analytics Design Research Process 37

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

Two new books on measurement and analytics came to my attention this week. While I was working “ Measuring the Networked Nonprofit ” with KD Paine several people said I had to read Mario Morino’s Leap of Reason which is about how nonprofits can manage to outcomes.

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Metrics Measure Analytics Method 101

Association Analytics

JUNE 2, 2021

Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. You need to look behind the scenes to get the real answer to the question “What products are most valuable?”. When we refer to products here, we are talking about products, services and content.

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Product Associations Measure Analysis 282

DNL OmniMedia

APRIL 1, 2024

Effective impact measurement and reporting: Nonprofits rely on data warehouses to track and measure their impact over time. Identify the key questions you want to answer and the insights you need to gain from your data. Is Data Warehousing Right for Your Nonprofit? Review their proposals.

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Data Guide Proposal Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

” The sense-making part is so important! And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” When he brought up the google analytics for Global Giving, there was a huge spike from last week. The Honest Looser Award.

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Reddit Data Time DC 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

We know that the road to great results is paved with controlled experimentation , one hypothesis and test at a time. Using the scientific method for experiments can yield insights about how much time and effort – whether our effort has to reach perfection or not. What are the right tools to help measure success?

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Social Media Channel Difference Media 119

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

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Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

The Lean method advocates for creating a Minimum Viable Product (MVP), testing it in small ways and building on what was learned to create something that really addresses audience needs and minimizes wasted effort and resources. One example Christie gave was describing the origins of Louder.

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San Francisco Organization Kiva Metrics 104

DNL OmniMedia

MAY 25, 2022

The easiest way to develop this understanding is to simply ask your supporters questions. You can answer the following questions: How do donors really feel about your nonprofit? Where would you like to test your hypotheses against actual research? This is done through a process called nonprofit market research.

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Research Marketing Survey Nonprofit 52

Whole Whale

SEPTEMBER 22, 2020

One of the top questions we get asked at Whole Whale is “how can we attract new online donors to our organization?” Create a quiz that tests the knowledge of users who are aligned with your organization’s cause. The question is how you convert that traffic on your site to leads. Online quizzes. Plan for segmentation.

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Ideas Donor Work Online 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

5. Images, Questions, and Comments Inspire Facebook Engagement. The real question for you to answer which images drive better engagement. That question can form the basis of many Facebook experiments. When it comes to engagement, especially comments, asking a question on Facebook is very effective.

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Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? How can we get people to talk to us?

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Social Media Headline Media Social 101

Nonprofits Source

JUNE 22, 2017

While these questions aren’t always easy to answer, you can chunk it down: What is one of your organization’s goals? Step 2: Set expectations and key performance indicators to measure progress. Intangible Measurements : Identity how, and most importantly why , people behave the way they do when they engage with your brand.

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Digital Marketing Guide Chapter 111

DNL OmniMedia

FEBRUARY 1, 2023

Reach out to candidates with questions if you need additional context to make a decision. Analytics: Learn more about your nonprofit’s operations with web analytics, data analysis, strategic planning, digital measurement and testing, and reporting and visualizations. Review their proposals.

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Consultant Technology Phase Nonprofit 52

Nonprofit Tech for Good

FEBRUARY 1, 2011

With specific social media campaigns, it is easier to have specific goals and measure whether or not you met them with the time allotted. We include everything from industry trends to fundraising numbers based on web analytics. They were supportive and encouraged me to test and experiment. Please summarize your ROI.

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Social Media National Interview Examples 190

Allegiance Group

APRIL 15, 2024

To confirm that your strategies are effective and align with your audience’s preferences, conduct tests with members of your target audience, measuring brand awareness and likelihood to support your cause. Ask yourself and your team questions like: Does the concept highlight your organization’s general mission or cause?

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Mail Fundraising Nonprofit Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel was on social media, adoption, and measurement. It was clear from the presentations that measurement is a critical piece of the puzzle. Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!”

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Metrics Facebook Data Measure 96