Association Analytics

APRIL 1, 2024

Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results. Contact us at any time to speak with one of our data-loving experts.

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Data Strategy Associations Survey 210

Media Cause

OCTOBER 25, 2023

In early September 2023, Google announced that they would replace the Google Analytics 4 (GA4) Configuration Tag with a new Google Tag. The tag is one of the many changes that Google has made this year—the biggest being the launch of Google Analytics 4 in July 2023. What Is a ‘Google Tag?’ Learn more about our MarTech services.

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Google Tag Analytics Impact 59

Association Analytics

JUNE 17, 2021

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. We test our assumption by designing a targeted A/B email test for this group. Predictive Analytics to focus your marketing.

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Associations Data Registration Analytics 318

Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

Analytics 52

Analytics Google Guide Stream 52

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

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Analytics Org Adwords Metrics 52

Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

Analytics 52

Analytics Google Story Metrics 52

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? You can also find UTM data in Google Analytics.

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Donor Track Campaign Facebook 294

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Uncover the step-by-step process of defining goals, selecting prompts, implementing initiatives, and measuring impact in this comprehensive guide.

Digital 298

Digital Strategy Guide Create 298

Association Analytics

APRIL 4, 2022

Leveraging analytics will help you identify if there is value in continuing hybrid or online events for your organization. Before the pandemic, there were many challenges with setting up real-life experiences to test your hypotheses. appeared first on Association Analytics. Four Ways to Leverage Virtual Event Data.

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Hosting Virtual Associations Analytics 321

Candid

APRIL 20, 2023

As you define your goal(s), also think about how to measure it. Here are a few examples: Increase awareness and expand your audience: success is measured by an increase in followers, but you could also track things like shares, reposts, and retweets. Set a time period for the test. In a year, what will success look like?

Social Media 98

Social Media Data Strategy Media 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2012

I Love Social Media Measurement. I tested out the five phases of falling in love with measurement. Given the topic was measurement, I couldn’t help but go a little meta and play with incorporating learning analytics into the instruction. This blog post shares some insights about those two somewhat disconnected ideas.

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Social Media Measure Analytics Learning 96

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2013

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The instructor is Google Analytics Evangelist Andrew Cutroni.

Analytics 106

Analytics Google Digital Free 106

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Greater Giving

SEPTEMBER 12, 2023

Predictive analytics: BWF defines predictive analytics as the process of assessing your nonprofit’s data to make predictions and model future donor behavior. Impact measurement: Have open discussions about the effectiveness of AI and decide how you will monitor its success.

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Team Tips Fundraising Training 98

DNL OmniMedia

AUGUST 1, 2023

Data analytics and technology are revolutionizing the healthcare industry. Artificial Intelligence There is a lot of buzz surrounding AI technologies and rightfully so, as the AI healthcare market is measured to be worth $38 billion by 2027. AI’s range of applications is diverse and is expanding as new case studies arise.

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Trend Technology Analytics Integration 52

Forum One

JULY 15, 2021

This allows you to successfully test and evaluate your personalization strategies and tactics. This includes: Email databases Website analytics CRM systems Online giving platforms. This stage of personalization doesn’t require automation, and you can test and gauge impact by simply monitoring opens and click-through rates.

Personal 101

Personal Test Demographics Analytics 101

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

Facebook Custom Landing Tabs + Measurement = Best Practice. Landing pages provide a fertile ground for testing and data collection much like nonprofits test their email newsletters. While custom tabs might look nice and can be strategic, if you don’t measure – it’s a waste of time. The Techy Stuff.

Measure 102

Measure Facebook Practice San Francisco 102

Candid

MAY 10, 2023

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ). Step 5: Launch, measure, and optimize It is time to launch your communications campaign.

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Communication Campaign Channel Measure 98

sgEngage

JANUARY 30, 2024

These solutions leverage predictive analytics to help anticipate future donor actions. According to BWF’s AI for nonprofits guide , the process of using these predictive AI fundraising tools looks like this: Your nonprofit gathers data using sources like your online donation form, donor feedback surveys, and website analytics.

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Tools Donor Fundraising Survey 84

Nonprofit Tech for Good

JANUARY 17, 2019

It’s an easy way to set measurable goals and to align your objectives with your daily posting. You can set up the posting times by looking at your analytics to see which are the best times to reach your audience. 10) Measure success. Blend your creative and analytical skills to improve your social presence in 2019!

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Calendar Social Media Content Media 278

Nonprofit Tech for Good

MAY 8, 2019

Speaking of metrics, how do you measure your nonprofit site’s performance? Do you use analytics, surveys, testing, interviews? Having talented people in-house allows us to pivot and move quickly based on our metrics,” Melissa says. I’d love to hear your approaches for an upcoming article on this topic.

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Online Hunger Metrics Drupal 246

Forum One

DECEMBER 22, 2022

We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023. Learn GA4 in parallel with your UA analytics to understand how data from the two systems compare. As organizations experiment, test, and try new approaches, products will be developed.

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Time Metrics Analytics Adopt 72

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2011

She set up a private Facebook Group to facilitate our support for the campaign. A few weeks ago, she reported back to the group some of the results of our work with some insights based on Google Analytics charts. Shonali kindly agreed to an interview to share this story more broadly. Analytics really do tell stories!

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Analytics Interview Story Phase 99

sgEngage

APRIL 19, 2023

The Analytics team at Blackbaud has been playing around with ChatGPT over the past few months and we thought it might be helpful to share our observations. A few key things to keep in mind: AI measures probabilistic outcomes in response to a question to determine what data it should show. ChatGPT is a probabilistic model.

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Model Italy Test Generation 69

Connection Cafe

OCTOBER 30, 2017

Making data-driven decisions can be defined as measuring anything and everything that can be quantified and only making decisions that have strong evidence to back them up. Google Analytics is free and can provide your nonprofit with a lot of information about how volunteers and donors are interacting with your site.

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Analytics Volunteer Donor Google 39

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

Analytics 94

Analytics Web Screencast Metrics 94

VisionLink

JUNE 19, 2012

Tech4Good Denver hosted an excellent and extremely informative group panel who shared true and tested content strategies when designing or managing your nonprofit’s website. Measure, measure, measure! Choose keywords that you can use on ALL pages by testing them out on Google Adwords. If you fail, try try again!

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Content Websites Strategy Adwords 205

Connection Cafe

FEBRUARY 8, 2018

Analytic Activism is a book about how advocacy organizations can make better decisions in the digital age. And, through analytics and a culture of testing, some of the best advocacy and activist organizations are transforming how they listen to their supporters online. Data and analytics aren’t magic and they aren’t a panacea.

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Analytics Advocacy Chapter Environment 31

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 15, 2016

Source Codes: The Most Useful Measurement Strategy You May Not Be Using – Guest Post by Laura Quinn. Test it on your site to make sure, but the vast majority of sites just ignore anything that comes after a “? ” If you want more power, check out the Google URL Builder: https://support.google.com/analytics/answer/1033867?hl=en.

Measure 50

Measure Strategy Analytics Channel 50

Cloud 4 Good

DECEMBER 7, 2021

Across industries, organizations have been investing heavily to integrate analytics throughout every aspect of their company to capture a portion of the $9.5 trillion value that the McKinsey Global Institute estimates advanced analytics can enable. On-Demand Webinar: Measure Your Impact with Salesforce Tableau .

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Blackbaud Report Chart Analytics 94

Whole Whale

SEPTEMBER 8, 2023

For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. This opened Ogilvy’s eyes to how direct response advertisers carefully test and optimize tactics for immediate action and sales conversion rather than just broad messaging.

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Lesson Fundraising Digital Test 59

Forum One

JUNE 10, 2021

Most nonprofits have access to at least one web analytics platform, like Google Analytics or Adobe Analytics. In the next step, we’ll consider how you can test possible improvements to your site for mobile donors. Step 4: Form and test hypotheses for segment personalization. Measure each cohort’s giving behavior.

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Personal Online Giving Oregon 49

Forum One

DECEMBER 15, 2022

How are we going to measure success? Be agile, measure, and prove value. Our speakers spoke of developing departments comfortable with testing and iterating and making small investments that could be scaled up or scaled down depending on their success. What do we need to do differently, better? Everyone has budget constraints.

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Practice France Austria Measure 62

Candid

JUNE 28, 2022

Donor retention is the measurement of how many donors continue giving to your nonprofit year after year. This will help you build strong, genuine supporter relationships that stand the test of time. . Send surveys to donors to measure their satisfaction, loyalty to your nonprofit, and trust in your organization.

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Donor Retention Rate Database 111

NetWits

SEPTEMBER 5, 2012

Test your current site: Use online or onsite usability testing to learn what information your users look for on your website and how easy it is for them to find it. Testing Your Visual Story. Then, you can use Google Analytics to start understanding trends – how long are users spending on your website?

Design 247

Design Web Guide Slides 247

Pamela Grow

MARCH 14, 2024

Hard skills are measurable technical skills or certifications such as CRM management proficiency. Soft skills are typically shown through previous experience and hard skills can be measured through technical assessments. Offer a skills testing assessment to measure a candidate’s capabilities.

Strategy 52

Strategy Interview Skills Retention 52

Pamela Grow

MARCH 14, 2024

Hard skills are measurable technical skills or certifications such as CRM management proficiency. Soft skills are typically shown through previous experience and hard skills can be measured through technical assessments. Offer a skills testing assessment to measure a candidate’s capabilities.

Strategy 52

Strategy Interview Skills Retention 52