The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. It's offline fundraising tools were built for development pros. Donors can send eCards and make tribute gifts.

Advocacy 88

Advocacy Offline Gartner Nonprofit 88

Neon CRM

NOVEMBER 15, 2023

It enables: Offline relationship building with donors and the community Creative materials that leave a lasting impression on donors Highly targeted and personalized messaging (when done well—more on that below!) The Benefits of Direct Mail for Donor Acquisition What’s so appealing about direct mail?

Mail 52

Mail Campaign Donor Tips 52

Neon CRM

NOVEMBER 29, 2023

According to data from the Fundraising Effectiveness Project , retention rates for new donors and donors who give small gifts are some of the most important trends for nonprofits to prioritize during campaigns both during year-end and in the next year. With those statistics in mind, let’s take a look at what this reveals about donors.

Lesson 52

Lesson North America New York Kentucky 52

Qgiv

JANUARY 12, 2022

Data analytics for nonprofits is just as valuable … and even more crucial. To get started, let’s go over some of the types of metrics your nonprofits can track: Types of Data Analytics for Nonprofits. The sooner you set up your analytics account, the sooner you can start tracking! The Nonprofit Analytics Glossary.

Analytics 98

Analytics Data Metrics Rate 98

Bloomerang

JULY 26, 2021

Mastering an analytic approach to strategy and planning. Is it easy to see how to give offline? It’s still a much smaller percentage of giving than offline giving, but you don’t want to ignore it. When is the first time donors are asked to make another gift? . Mastering relevant content marketing.

Strategy 142

Strategy Online Fundraising Plugin 142

NTEN

SEPTEMBER 24, 2009

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. The average online gift for the month of December increased to $248.82 Compare that with a recent downward trend in donor acquisition using offline channels like direct mail.

Online 90

Online Fundraising Offline Blackbaud 90

DNL OmniMedia

DECEMBER 13, 2021

Fundraising features such as tools to plan and launch campaigns, manage a variety of gift types (e.g., recurring gifts, planned gifts, and tributes), and process donations. Reporting and analytics functionality includes tracking key metrics and creating custom reports with advanced data visualization capabilities.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Connection Cafe

AUGUST 3, 2020

It helps to tell the story of their experience with your brand for any kind of interaction – from first donation, to an upgrade to a larger gift, to a conversion from activist to supporter, etc. For example, a fall in renewal rates or average gift size. Apply analytics to all your channels and uncover problems to be mapped.

Results 41

Results Donor Map Case Study 41

OneCause

JULY 7, 2022

What’s the process for recording offline gifts get in your organization’s CRM? Having ready access to privacy standards as donors are entering their personal information to make a gift acts as an important trust-marker, and it will make them more likely to complete their transaction. 2: Know your vendors’ privacy policies.

Donor 59

Donor Online Policy Retention 59

NetWits

JUNE 13, 2011

What I do know from this Target Analytics study is that ignorance and sloth are ruinous. The study confirms what we already know: online donors are younger, have higher incomes and give larger initial gifts than offline-acquired donors. The writing is on the wall, it’s in the data and, frankly, it’s staring us in the face.

Channel 118

Channel News Mail Blogger 118

Bloomerang

AUGUST 28, 2023

Giving histories, gift amounts, and frequencies can reveal a lot about future willingness to give. Online donation pages Create a donation page for your nonprofit’s website to capture gifts and contributor information. Here are some questions you may consider asking: Is this software available offline?

Profile 92

Profile Software Nonprofit Donor 92

NTEN

JUNE 8, 2011

Take some of the key findings: Every year, large proportions of online-acquired donors switch from online giving to offline sources - primarily to direct mail. The study confirms what we already know: online donors are younger, have higher incomes and give larger initial gifts than offline-acquired donors. The lesson?

Donor 58

Donor Offline Mail Channel 58

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2012

These trends are based on Target Analytics’ evaluation of transactions from 77 organizations, including over 37 million donors and more than 77 million gifts totaling over $2.4 billion in yearly giving on a monthly basis, both offline and online. We know that the use of analytics in fundraising is not a new concept.

Data 118

Data Hurricane Fundraising Disaster 118

NTEN

SEPTEMBER 24, 2009

They tend to be under 40 and their gifts are around $100. In a study released earlier this year, Target Analytics found they have lower retention rates than offline donors. And when they do give again -- which roughly a quarter do, according to the study -- it may not be online but often offline.

Donor 84

Donor Online Mail Social Network 84

NTEN

JUNE 29, 2011

At our last analysis, our Facebook recruits had donated a total of $3,793 in the last 12 months, with an average gift of $79. Obviously this outlier skews our numbers, but even excluding this generous gift, Facebook still shows promise. After all, we know that offline donors who are on our email list have a higher average gift.

ROI 94

ROI Facebook Advocacy Social Media 94

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 42

Channel Case Study Fundraising Offline 42

Connection Cafe

SEPTEMBER 21, 2012

But in the USA, the emphasis is still on acquisition of one-time gifts, and first-time donors churn all too often. Carol's session approaches sustainers from the analytics side - why you want to have them, how to find them in your file and how to effectively solicit them. This makes the cost of fundraising too high. See you there!

Giving 34

Giving Europe Blackbaud Analytics 34

Connection Cafe

APRIL 19, 2019

According to the latest research from Blackbaud’s Charitable Giving Report : The average donor retention rates for first-year offline-only donors is 29%. It goes beyond the fundraising appeal to seeing a gift as a step in a relationship, not a one-off business transaction. That’s shocking (and pretty scary). Superb content.

Retention 37

Retention Donor Change Blackbaud 37

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Online donors give much larger gifts than traditional donors. Despite the fact that online-acquired donors give higher gifts both initially and over time, they renew at lower rates overall.

Attention 36

Attention Metrics Online Fundraising 36

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 28

Channel Fundraising Case Study Offline 28

Connection Cafe

AUGUST 1, 2017

It should be abundantly clear to your audience why you’re asking for this gift, at this time. Think about it from your constituent’s perspective—what is most important to them when considering making a gift to your organization? Explain how in-kind gifts make an impact by telling a story. Your targeting may not change at all.

FAQ 49

FAQ Giving Fundraising Campaign 49

Connection Cafe

MARCH 30, 2011

Convio acquired StrategicOne earlier this year, and they have done significant analytics on disaster donations with some hefty data sets to look at, so Katie Beth had some excellent suggestions. Molly: Let’s start out where the real analytics come in. Did they designate the gift? What channel did they use?

Disaster 26

Disaster Donor Japan Test 26

Connection Cafe

JULY 29, 2016

Many organizations hold large fundraising events offline where community members, leaders, board members, and donors are all gathered together in one room. In campaign implementation, capturing and using data also allows us to create the same dynamics as the offline gala. First, let’s talk about data.

Donor 20

Donor Technology Fundraising Offline 20

Bloomerang

JULY 19, 2021

With so many options available, online and offline, it’s time to go beyond the tried-and-true fundraising fundamentals. . Mastering an analytic approach to strategy and planning. database, CRM, email provider, texting provider, payment processor, and analytics tool). Of course they could! . Mastering relevant content marketing.

Digital 97

Digital Marketing Fundraising Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

I use a variety of tools for this analysis, including Google Analytics, Feedburner subscriber counts, and manually tracking comment to post ratios (typepad doesn't have a nifty plugin like wordpress to automate that grunge work) A tool that use to evlauate my content is PostRank. Twitter As Charitable Gift Spreader.

ROI 50

ROI Widget Metrics Cambodia 50

Connection Cafe

JULY 6, 2017

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. The findings are based on analysis of online and offline giving data from sixteen large national nonprofits in the United States during 2016 and represents more than 6.5 million donors. donor in 2016 was 62 years old.

Offline 35

Offline Donor Online Retention 35

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2012

This is important for both online and offline instructional delivery. If your true goal is inspire people to learn, then you need to incorporate techniques so people can process the information every ten minutes. I later became a member of the GIGI group ( girl geeks of the World Cafe ).

Experiment 116

Experiment Learning Create Exercise 116

CauseVox

JUNE 1, 2021

This metric should reflect both online and offline donations, ideally, as close to real-time as possible. In fact, The Millennial Impact Report found that 78% of millennials will cease to donate if they don’t know how their gift has made an impact. 7) Matching Gifts. Let’s say a donor’s $50 gift was matched at 1:1 ratio.

Websites 52

Websites Fundraising Site Create 52

Bonterra

APRIL 11, 2024

Learn more More effective digital engagement with less effort Unified offline and online communications Transition to tools with expert investment in deliverability and digital performance. Learn more How it works Meet more of your goals without doing more work. How can I raise money virtually?

Digital 52

Digital Fundraising Case Study Advocacy 52

Connection Cafe

DECEMBER 27, 2018

Our Vital Signs research series found that fewer households are donating to charities, but the average gift amounts of those who gave We might suspect that this parallels a rise in income inequality throughout the U.S. However, retention nearly doubled among multi-year donors and reached 61%.

Trend 34

Trend Philanthropy Retention Hints 34

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 27, 2013

Key Finding: Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached through social media networks like Facebook! The research looks at how social media engagement produces significant offline involvement. Google Analytics Report Infographic.

Studies 112

Studies Research Attention Data 112

Qgiv

JULY 21, 2022

And one of the best ways to do that is through integrated, consistent messaging across all channels – online and offline. Meaning on average 8% to 10% of unique visitors to a website will make a gift. Lean into your storytelling skills to explain the need that the donor’s gift will fill, and then ask for a specific dollar amount.

Channel 59

Channel Marketing Fundraising Nonprofit 59

Connection Cafe

JULY 10, 2014

Most of our user research techniques are likely the same as what’s in any designer’s toolkit: surveys, interviews, analytics review, usability tests, etc. Tracking offline and online behaviors in a single database is either a reality or an imminent goal for every nonprofit I’ve worked with.

Design 37

Design Experiment Nonprofit Profit 37

Neon CRM

SEPTEMBER 15, 2023

Personalization Tools The platform offers options to segment audiences and customize content using data from online and offline activities, giving it the fundamental components needed to personalize communications. Instead, it’s a platform focused on fundraising, reporting, analytics, and support for text and peer-to-peer fundraising.

Software 52

Software Fundraising Oracle Structure 52

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. This is in line with the 2010 Online Giving Report.

Benchmark 73

Benchmark Internet Giving Offline 73

Achieve

MARCH 17, 2023

Reflect On Your Nonprofit’s Audience There are a variety of online and offline channels you can incorporate into your marketing plan, from text messaging campaigns to direct mail. Before we begin, let’s go over the importance of understanding your nonprofit’s audience so you can develop a winning marketing strategy.

Channel 52

Channel Donor Demographics Social Media 52

sgEngage

OCTOBER 28, 2010

The Target Analytics donorCentrics Index of National Fundraising Performance for 2009 reported this trend. Recurring Gift Donors only accounted for 10% of all US Donors The Target Analytics 2009 donorCentrics U.S. That’s not the case this time. First Year Donor Retention is 29.3% No sugar coating these trends.

Statistics 82

Statistics Trend Benchmark Blackbaud 82